YouTube for Brands: How to Maximize Conversions Through Video

Selling on YouTube is advantageous because it provides businesses with a platform to reach millions of potential customers, create captivating content that resonates with the target audience, utilize call-to-actions and other tools to maximize conversions from viewers into customers, track and analyze performance metrics in order to optimize content for better results over time. How to do it right? More in this blog post.

Why sell on YouTube?

These are the three main reasons for your team to re-think the video strategy and include YouTube in the sales funnel.

1. Reach a Large Audience

One of the biggest benefits of selling on YouTube is that it has over 2 billion monthly active users and is the second-largest search engine in the world behind Google. This gives you access to an incredibly large audience that you can reach with your product or service.

2. Build Brand Awareness 

YouTube provides a great opportunity for businesses to build brand awareness and recognition as more people view and share their content, promoting products or services through creative videos/ads. Having a strong presence on YouTube also helps establish credibility, trustworthiness, and authority within any given industry, which then leads potential customers further down the sales funnel much faster than if they weren’t familiar with the company at all!  

3. Easily Track Performance 

With YouTube ads, businesses are able to track performance easily by looking at metrics such as watch time (how long viewers stay engaged), clickthrough rate (CTR) on CTAs included within video frames etc. This allows companies to understand how well their campaigns are doing so adjustments can be made accordingly in order adjust strategies based off this data leading towards increased conversions over time!

Companies that do it right

Red Bull

Red Bull's videos emphasize energy and adrenaline, which are two of the main qualities associated with the brand. They often feature extreme sports and stunts, as well as interviews with athletes and other influencers to create engaging content for viewers. 

Nike

Nike is another company that uses YouTube as an effective sales channel, creating high-quality content in the form of sports highlights, tutorials, and product promotions

GoPro

GoPro sells its signature action cameras by highlighting user-generated content from adventurers around the world who use them on a daily basis for various activities like surfing or skiing etc.

Apple Music

Apple Music takes advantage of YouTube’s powerful platform for music promotion by uploading video playlists featuring different artists available on their streaming service along with exclusive bonus material such as interviews and behind-the-scenes footage! 

Warby Parker

Warby Parker is taking full advantage of YouTube's potential to sell eyewear products through engaging ad campaigns that feature influencers unboxing new frames while also providing helpful hints about how customers can find the perfect fit for themselves!

How to maximize conversion through YouTube

1. Identify Your Target Audience

The first step to maximize YouTube viewer conversion is to identify your target audience. Determine who you are targeting with your videos and content in order to maximize conversions from viewers into customers. Understand what their needs are, the type of content that resonates with them, and how they engage with content on YouTube.

2. Optimize Your Video Titles & Descriptions 

Make sure your video titles and descriptions are optimized for search engine optimization (SEO). This will help increase visibility for potential customers searching for related topics on YouTube or through Google searches.

Use relevant keywords throughout both the title and description so that users can quickly find exactly what they’re looking for when searching online or browsing through various channels or playlists on YouTube.

3. Utilize Call-to-Actions 

Include a call-to-action (CTA) at the end of each video encouraging viewers to take action after watching the video such as downloading an app, subscribing, visiting a website or purchasing a product/service directly from within the video frame itself using annotations and cards features offered by YouTube’s platform tools section.

Be sure to include clear instructions along with any link or information included in these CTAs so viewers understand exactly what action they need to take next in order to convert into customers – this helps create an easy pathway for potential buyers which increases likelihood of conversions taking place after viewing your videos! 

4. Focus On Quality Content & Storytelling 

Creating quality content that tells a story is critical if you want people interested enough in your products/services that they actually take action afterwards - focus on crafting compelling stories around whatever subject matter it may be related too; this could mean creating helpful tutorials highlighting different benefits associated with certain products/services being sold by businesses or even just providing entertainment value via funny skits etc. Anything used should aim towards keeping viewers engaged long enough until CTA's appear near end of each respective video!.

5. Measure & Analyze Results 

Finally, measure and analyze the results of each video by tracking metrics like watch time, completion rate, click-through rate (CTR) on CTAs etc. This information can then be used to make adjustments or changes as needed in order to maximize conversions from viewers into customers over time. Utilize YouTube’s analytics section for more detailed insights and data points around how people are engaging with your content.

YouTube is an essential tool for businesses who want to reach a wide range of customers. With over one billion total users and almost five billion videos watched every day, YouTube offers unparalleled access to potential customers. By creating engaging content and leveraging the power of influencers, brands can gain visibility and build trust with their target audiences.
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