Discover the story of growing a news channel on YouTube from zero.

#LOOKAUT is of the channels of the Austrian Economic Chambers that does first-hand business stories and news from around the world in German. New business videos appear daily: Docs on innovative entrepreneurs, explainer videos on trends, or the latest news from business delegates around the world.

When Helena joined the Austrian Chambers of Commerce, they were thinking about creating a content hub where they could share the knowledge within the company with the outside world. However, the news topic is quite challenging on YouTube: It’s very time-sensible and competitive. That’s why Helena reached out to tubics to understand what the strategy for the channel could look like.