Discover the story of growing a news channel on YouTube from zero.

Customer Profile

#LOOKAUT is of the channels of the Austrian Economic Chambers that does first-hand business stories and news from around the world in German. New business videos appear daily: Docs on innovative entrepreneurs, explainer videos on trends, or the latest news from business delegates around the world.
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When Helena joined the Austrian Chambers of Commerce, they were thinking about creating a content hub where they could share the knowledge within the company with the outside world. However, the news topic is quite challenging on YouTube: It’s very time-sensible and competitive. That’s why Helena reached out to tubics to understand what the strategy for the channel could look like.

Key Results

*within first 3 months




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Total organic watch time


Organic watch time via Google search
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