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All major international organizations have a YouTube channel, which gives marketers and social media managers working for international organizations a significant audience of about 2 billion monthly users. International organizations that are active on YouTube see major growth in the number of subscribers and monthly viewers. The major advantage of using YouTube is that it is also a search engine, which is an effective way to increase the online visibility of your international organization, but also to generate traffic to your website. In addition to directly communicating through posted videos, international organizations can interact with viewers using YouTube's comment functionality. Huge organizations such as United Nations organizations, UNESCO, UNICEF, and the World Health Organization are using YouTube to tell the world about their work.
International Organizations use Youtube to reach more people and spread their messages, ensure the collective security of states, and the promotion of the human condition in the global community. Through their videos, they may share lectures, ideas and show the world what their work consists of. During periods of conflict or to learn about social issues, people will turn to international organizations as a way of finding impartial and reliable information. International organizations headquarters can use YouTube to feel closer to their audience, especially when they broadcast live conferences and meetings. By involving millions of users through their content, international organizations can improve and broaden their impact on society.
Videos that are trending on Youtube for International organizations include live and recorded conferences by guest speakers, general video marketing, but also courses and lessons to learn about the different international organizations, their work, and their goals. Other videos are aimed at educating people on current issues, such as health measures during a pandemic for example. Viewers tend to follow international organizations to get reliable information about social, economic, and political issues around the world. The way people look for information is changing. What does this mean for future content? It implies implementing a video strategy with YouTube, which allows international organizations to communicate with their audience on current events and easily reach for their support.
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