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International Organizations on YouTube.

Rank

Channel Name

Country

May 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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United Nations
by
United Nations
United States
2420000
+
0.8
%
(
20000
)
Views (May 2022)
8159699
+
2.6
%

Channel Name: United Nations

Country: United States

Subscribers: 2420000

Views: 2.64

Content Score: 192

0
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World Health Organization (WHO)
by
United Nations
Switzerland
813000
+
0.9
%
(
7000
)
Views (May 2022)
1017582
+
1.1
%

Channel Name: World Health Organization (WHO)

Country: Switzerland

Subscribers: 813000

Views: 1.12

Content Score: 144

0
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World Economic Forum
by
World Economic Forum
Switzerland
732000
+
2.4
%
(
17000
)
Views (May 2022)
1676572
+
2.0
%

Channel Name: World Economic Forum

Country: Switzerland

Subscribers: 732000

Views: 2.05

Content Score: 48

0
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UNICEF
by
United Nations
United States
587000
+
1.0
%
(
6000
)
Views (May 2022)
2575999
+
1.9
%

Channel Name: UNICEF

Country: United States

Subscribers: 587000

Views: 1.92

Content Score: 108

0
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UNESCO
by
United Nations
United States
384000
+
0.8
%
(
3000
)
Views (May 2022)
683726
+
0.6
%

Channel Name: UNESCO

Country: United States

Subscribers: 384000

Views: 0.58

Content Score: 24

0
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World Bank
by
World Bank
United States
236000
+
3.5
%
(
8000
)
Views (May 2022)
942522
+
1.7
%

Channel Name: World Bank

Country: United States

Subscribers: 236000

Views: 1.74

Content Score: 54

0
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International Labour Organization
by
United Nations
Switzerland
187000
+
1.1
%
(
2000
)
Views (May 2022)
443301
+
1.2
%

Channel Name: International Labour Organization

Country: Switzerland

Subscribers: 187000

Views: 1.24

Content Score: 24

0
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UNHCR, the UN Refugee Agency
by
United Nations
United States
172000
+
0.6
%
(
1000
)
Views (May 2022)
155684
+
0.3
%

Channel Name: UNHCR, the UN Refugee Agency

Country: United States

Subscribers: 172000

Views: 0.34

Content Score: 81

0
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NATO
by
NATO
Belgium
158000
+
2.6
%
(
4000
)
Views (May 2022)
391004
+
1.5
%

Channel Name: NATO

Country: Belgium

Subscribers: 158000

Views: 1.52

Content Score: 108

0
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Food and Agriculture Organization of the United Nations
by
United Nations
Italy
146000
+
2.1
%
(
3000
)
Views (May 2022)
389293
+
1.9
%

Channel Name: Food and Agriculture Organization of the United Nations

Country: Italy

Subscribers: 146000

Views: 1.91

Content Score: 32

0
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IMF
by
IMF
United States
129000
+
1.6
%
(
2000
)
Views (May 2022)
558943
+
1.7
%

Channel Name: IMF

Country: United States

Subscribers: 129000

Views: 1.73

Content Score: 36

0
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European Commission
by
EU
Belgium
114000
+
0.9
%
(
1000
)
Views (May 2022)
317621
+
0.4
%

Channel Name: European Commission

Country: Belgium

Subscribers: 114000

Views: 0.39

Content Score: 81

0
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IntlCriminalCourt
by
United States
78100
+
1.4
%
(
1100
)
Views (May 2022)
95944
+
1.0
%

Channel Name: IntlCriminalCourt

Country: United States

Subscribers: 78100

Views: 0.99

Content Score: 9

0
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UNICEF Cambodia
by
United Nations
Cambodia
64200
+
5.3
%
(
3200
)
Views (May 2022)
1187506
+
5.4
%

Channel Name: UNICEF Cambodia

Country: Cambodia

Subscribers: 64200

Views: 5.4

Content Score: 24

0
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UN Women
by
United Nations
United States
59600
+
0.8
%
(
500
)
Views (May 2022)
102353
+
0.9
%

Channel Name: UN Women

Country: United States

Subscribers: 59600

Views: 0.87

Content Score: 81

0
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United Nations Development Programme (UNDP)
by
United Nations
United States
59200
+
0.8
%
(
500
)
Views (May 2022)
91545
+
0.9
%

Channel Name: United Nations Development Programme (UNDP)

Country: United States

Subscribers: 59200

Views: 0.88

Content Score: 81

0
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World Intellectual Property Organization – WIPO
by
Switzerland
53600
+
0.8
%
(
400
)
Views (May 2022)
94927
+
0.4
%

Channel Name: World Intellectual Property Organization – WIPO

Country: Switzerland

Subscribers: 53600

Views: 0.42

Content Score: 18

0
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World Food Programme
by
United Nations
Italy
51900
+
1.0
%
(
500
)
Views (May 2022)
74269
+
0.4
%

Channel Name: World Food Programme

Country: Italy

Subscribers: 51900

Views: 0.39

Content Score: 81

0
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UN Human Rights
by
United Nations
United States
48900
+
1.0
%
(
500
)
Views (May 2022)
71197
+
0.5
%

Channel Name: UN Human Rights

Country: United States

Subscribers: 48900

Views: 0.49

Content Score: 81

0
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OECD
by
OECD
Austria
41500
+
1.0
%
(
400
)
Views (May 2022)
47223
+
0.9
%

Channel Name: OECD

Country: Austria

Subscribers: 41500

Views: 0.91

Content Score: 54

0
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IOM - UN Migration
by
United Nations
Switzerland
37500
+
3.3
%
(
1200
)
Views (May 2022)
273325
+
3.8
%

Channel Name: IOM - UN Migration

Country: Switzerland

Subscribers: 37500

Views: 3.75

Content Score: 12

0
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Banco Interamericano de Desarrollo
by
IDB
United States
32400
+
2.2
%
(
700
)
Views (May 2022)
173126
+
5.0
%

Channel Name: Banco Interamericano de Desarrollo

Country: United States

Subscribers: 32400

Views: 4.95

Content Score: 72

0
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World Trade Organization
by
World Trade Organization
Switzerland
28200
+
0.7
%
(
200
)
Views (May 2022)
20053
+
1.1
%

Channel Name: World Trade Organization

Country: Switzerland

Subscribers: 28200

Views: 1.1

Content Score: 72

0
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Asian Development Bank
by
Philippines
27800
+
1.1
%
(
300
)
Views (May 2022)
57133
+
1.2
%

Channel Name: Asian Development Bank

Country: Philippines

Subscribers: 27800

Views: 1.23

Content Score: 81

0
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IAEAvideo
by
United Nations
Austria
27800
+
1.5
%
(
400
)
Views (May 2022)
57860
+
1.2
%

Channel Name: IAEAvideo

Country: Austria

Subscribers: 27800

Views: 1.21

Content Score: 72

0
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IOM Thailand
by
United Nations
Thailand
27500
+
5.4
%
(
1400
)
Views (May 2022)
39661
+
7.1
%

Channel Name: IOM Thailand

Country: Thailand

Subscribers: 27500

Views: 7.06

Content Score: 144

0
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United Nations Industrial Development Organization (UNIDO)
by
United Nations
Austria
22400
+
0.9
%
(
200
)
Views (May 2022)
16925
+
0.7
%

Channel Name: United Nations Industrial Development Organization (UNIDO)

Country: Austria

Subscribers: 22400

Views: 0.71

Content Score: 54

0
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World Meteorological Organization - WMO
by
Switzerland
20800
+
0.5
%
(
100
)
Views (May 2022)
21467
+
0.4
%

Channel Name: World Meteorological Organization - WMO

Country: Switzerland

Subscribers: 20800

Views: 0.43

Content Score: 18

0
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ITU
by
United Nations
Switzerland
20000
+
1.0
%
(
200
)
Views (May 2022)
26465
+
0.7
%

Channel Name: ITU

Country: Switzerland

Subscribers: 20000

Views: 0.71

Content Score: 18

0
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IUCN, International Union for Conservation of Nature
by
Switzerland
19200
+
1.6
%
(
300
)
Views (May 2022)
19647
+
1.0
%

Channel Name: IUCN, International Union for Conservation of Nature

Country: Switzerland

Subscribers: 19200

Views: 0.99

Content Score: 72

0
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ISO
by
ISO
Switzerland
18500
+
1.1
%
(
200
)
Views (May 2022)
11828
+
0.8
%

Channel Name: ISO

Country: Switzerland

Subscribers: 18500

Views: 0.77

Content Score: 72

0
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Council of Europe
by
France
18100
+
0.6
%
(
100
)
Views (May 2022)
16644
+
0.2
%

Channel Name: Council of Europe

Country: France

Subscribers: 18100

Views: 0.22

Content Score: 54

0
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Council of the EU
by
Belgium
17200
+
0.6
%
(
100
)
Views (May 2022)
20101
+
0.6
%

Channel Name: Council of the EU

Country: Belgium

Subscribers: 17200

Views: 0.59

Content Score: 24

0
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Council of the EU
by
EU
Belgium
17200
+
0.6
%
(
100
)
Views (May 2022)
20101
+
0.6
%

Channel Name: Council of the EU

Country: Belgium

Subscribers: 17200

Views: 0.59

Content Score: 24

0
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African Union
by
African Union
Ethiopia
16800
+
3.1
%
(
500
)
Views (May 2022)
25167
+
0.4
%

Channel Name: African Union

Country: Ethiopia

Subscribers: 16800

Views: 0.44

Content Score: 54

0
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International Energy Agency
by
France
15200
+
1.3
%
(
200
)
Views (May 2022)
11958
+
1.1
%

Channel Name: International Energy Agency

Country: France

Subscribers: 15200

Views: 1.14

Content Score: 72

0
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ICAO - The International Civil Aviation Organization
by
United Nations
Canada
13200
+
0.8
%
(
100
)
Views (May 2022)
5995
+
0.7
%

Channel Name: ICAO - The International Civil Aviation Organization

Country: Canada

Subscribers: 13200

Views: 0.68

Content Score: 72

0
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European Bank for Reconstruction and Development
by
United States
12600
+
0.8
%
(
100
)
Views (May 2022)
32617
+
0.5
%

Channel Name: European Bank for Reconstruction and Development

Country: United States

Subscribers: 12600

Views: 0.53

Content Score: 81

0
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asean secretariat
by
ASEAN
Indonesia
12300
+
3.4
%
(
400
)
Views (May 2022)
60450
+
3.1
%

Channel Name: asean secretariat

Country: Indonesia

Subscribers: 12300

Views: 3.12

Content Score: 96

0
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IMOHQ
by
United Nations
United Kingdom
11400
+
1.8
%
(
200
)
Views (May 2022)
15554
+
2.0
%

Channel Name: IMOHQ

Country: United Kingdom

Subscribers: 11400

Views: 1.97

Content Score: 108

0
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IMF Institute Learning Channel
by
IMF
United States
10700
+
2.9
%
(
300
)
Views (May 2022)
8065
+
0.8
%

Channel Name: IMF Institute Learning Channel

Country: United States

Subscribers: 10700

Views: 0.78

Content Score: 16

0
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CIJ ICJ
by
Netherlands
9550
+
1.1
%
(
100
)
Views (May 2022)
6347
+
1.1
%

Channel Name: CIJ ICJ

Country: Netherlands

Subscribers: 9550

Views: 1.14

Content Score: 48

0
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Inter-American Development Bank
by
IDB
United States
8630
+
1.6
%
(
140
)
Views (May 2022)
14377
+
2.1
%

Channel Name: Inter-American Development Bank

Country: United States

Subscribers: 8630

Views: 2.13

Content Score: 48

0
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DigitalEU
by
EU
Belgium
7890
+
1.4
%
(
110
)
Views (May 2022)
10088
+
0.3
%

Channel Name: DigitalEU

Country: Belgium

Subscribers: 7890

Views: 0.34

Content Score: 36

0
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European Investment Bank
by
EU
Luxembourg
7470
+
1.6
%
(
120
)
Views (May 2022)
74552
+
0.6
%

Channel Name: European Investment Bank

Country: Luxembourg

Subscribers: 7470

Views: 0.6

Content Score: 24

0
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European External Action Service (EEAS)
by
EU
Belgium
7330
+
1.1
%
(
80
)
Views (May 2022)
11003
+
1.6
%

Channel Name: European External Action Service (EEAS)

Country: Belgium

Subscribers: 7330

Views: 1.56

Content Score: 36

0
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European External Action Service (EEAS)
by
EU
Belgium
7330
+
1.1
%
(
80
)
Views (May 2022)
11003
+
1.6
%

Channel Name: European External Action Service (EEAS)

Country: Belgium

Subscribers: 7330

Views: 1.56

Content Score: 36

0
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Court of Justice of the European Union
by
EU
Luxembourg
5490
+
2.4
%
(
130
)
Views (May 2022)
17239
+
2.6
%

Channel Name: Court of Justice of the European Union

Country: Luxembourg

Subscribers: 5490

Views: 2.65

Content Score: 6

0
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EU International Partnerships
by
EU
Belgium
4770
+
1.1
%
(
50
)
Views (May 2022)
3380
+
0.2
%

Channel Name: EU International Partnerships

Country: Belgium

Subscribers: 4770

Views: 0.17

Content Score: 24

0
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ECA_Official Video Channel
by
United Nations
Ethiopia
4650
+
4.0
%
(
180
)
Views (May 2022)
14956
+
2.8
%

Channel Name: ECA_Official Video Channel

Country: Ethiopia

Subscribers: 4650

Views: 2.8

Content Score: 36

0
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EUClimateAction
by
EU
Denmark
4230
+
1.2
%
(
50
)
Views (May 2022)
10982
+
0.9
%

Channel Name: EUClimateAction

Country: Denmark

Subscribers: 4230

Views: 0.9

Content Score: 36

0
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Universal Postal Union
by
Switzerland
2580
+
1.6
%
(
40
)
Views (May 2022)
3217
+
1.1
%

Channel Name: Universal Postal Union

Country: Switzerland

Subscribers: 2580

Views: 1.14

Content Score: 27

0
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World Energy Council
by
United Kingdom
2560
+
1.6
%
(
40
)
Views (May 2022)
3462
+
1.6
%

Channel Name: World Energy Council

Country: United Kingdom

Subscribers: 2560

Views: 1.57

Content Score: 36

0
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EU Innovation Council and SMEs Executive Agency
by
EU
Belgium
2050
+
0.5
%
(
10
)
Views (May 2022)
1669
+
0.1
%

Channel Name: EU Innovation Council and SMEs Executive Agency

Country: Belgium

Subscribers: 2050

Views: 0.1

Content Score: 6

0
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Europos KomisijaLT
by
EU
Lithuania
1950
+
1.0
%
(
20
)
Views (May 2022)
33857
+
1.3
%

Channel Name: Europos KomisijaLT

Country: Lithuania

Subscribers: 1950

Views: 1.25

Content Score: 18

0
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ISO Training
by
ISO
Switzerland
1950
+
1.6
%
(
30
)
Views (May 2022)
1291
+
2.5
%

Channel Name: ISO Training

Country: Switzerland

Subscribers: 1950

Views: 2.53

Content Score: 64

0
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EU Food & Farming
by
EU
Denmark
1290
+
1.6
%
(
20
)
Views (May 2022)
2320
+
0.1
%

Channel Name: EU Food & Farming

Country: Denmark

Subscribers: 1290

Views: 0.08

Content Score: 27

0
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EU Asylum Agency - EUAA
by
EU
Malta
970
+
1.6
%
(
15
)
Views (May 2022)
7069
+
5.2
%

Channel Name: EU Asylum Agency - EUAA

Country: Malta

Subscribers: 970

Views: 5.18

Content Score: 27

0
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United Nations Envoy on Technology
by
United States
477
+
13.8
%
(
58
)
Views (May 2022)
3376
+
11.2
%

Channel Name: United Nations Envoy on Technology

Country: United States

Subscribers: 477

Views: 11.23

Content Score: 64

0
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Zastúpenie Európskej komisie na Slovensku
by
EU
Slovakia
460
+
0.9
%
(
4
)
Views (May 2022)
1293
+
0.8
%

Channel Name: Zastúpenie Európskej komisie na Slovensku

Country: Slovakia

Subscribers: 460

Views: 0.81

Content Score: 27

0
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EFTAvideo
by
Switzerland
309
+
1.6
%
(
5
)
Views (May 2022)
1182
+
3.3
%

Channel Name: EFTAvideo

Country: Switzerland

Subscribers: 309

Views: 3.34

Content Score: 27

0
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euroopakomisjon
by
EU
Estonia
274
+
3.0
%
(
8
)
Views (May 2022)
1570
+
1.3
%

Channel Name: euroopakomisjon

Country: Estonia

Subscribers: 274

Views: 1.27

Content Score: 18

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International Organizations on YouTube

All major international organizations have a YouTube channel, which gives marketers and social media managers working for international organizations a significant audience of about 2 billion monthly users. International organizations that are active on YouTube see major growth in the number of subscribers and monthly viewers. The major advantage of using YouTube is that it is also a search engine, which is an effective way to increase the online visibility of your international organization, but also to generate traffic to your website. In addition to directly communicating through posted videos, international organizations can interact with viewers using YouTube's comment functionality. Huge organizations such as United Nations organizations, UNESCO, UNICEF, and the World Health Organization are using YouTube to tell the world about their work.


YouTube Marketing by International Organizations

International Organizations use Youtube to reach more people and spread their messages, ensure the collective security of states, and the promotion of the human condition in the global community. Through their videos, they may share lectures, ideas and show the world what their work consists of. During periods of conflict or to learn about social issues, people will turn to international organizations as a way of finding impartial and reliable information. International organizations headquarters can use YouTube to feel closer to their audience, especially when they broadcast live conferences and meetings. By involving millions of users through their content, international organizations can improve and broaden their impact on society.


Trends in YouTube Marketing for International organizations

Videos that are trending on Youtube for International organizations include live and recorded conferences by guest speakers, general video marketing, but also courses and lessons to learn about the different international organizations, their work, and their goals. Other videos are aimed at educating people on current issues, such as health measures during a pandemic for example. Viewers tend to follow international organizations to get reliable information about social, economic, and political issues around the world. The way people look for information is changing. What does this mean for future content? It implies implementing a video strategy with YouTube, which allows international organizations to communicate with their audience on current events and easily reach for their support.

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The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

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