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Best International Organizations on YouTube.

Rank

Channel Name

Country

Aug '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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United Nations
by
United Nations
United States
2460000
+
0.8
%
(
20000
)
Views (Aug '22)
5830818
+
1.8
%

Channel Name: United Nations

Country: United States

Subscribers: 2460000

Views: 1.81

Content Score: 192

0
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World Health Organization (WHO)
by
United Nations
Switzerland
824000
+
0.5
%
(
4000
)
Views (Aug '22)
789133
+
0.8
%

Channel Name: World Health Organization (WHO)

Country: Switzerland

Subscribers: 824000

Views: 0.85

Content Score: 144

0
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World Economic Forum
by
World Economic Forum
Switzerland
755000
+
1.2
%
(
9000
)
Views (Aug '22)
843865
+
1.0
%

Channel Name: World Economic Forum

Country: Switzerland

Subscribers: 755000

Views: 0.99

Content Score: 48

0
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UNICEF
by
United Nations
United States
602000
+
1.0
%
(
6000
)
Views (Aug '22)
770847
+
0.5
%

Channel Name: UNICEF

Country: United States

Subscribers: 602000

Views: 0.53

Content Score: 108

0
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UNESCO
by
United Nations
United States
392000
+
0.8
%
(
3000
)
Views (Aug '22)
598250
+
0.5
%

Channel Name: UNESCO

Country: United States

Subscribers: 392000

Views: 0.5

Content Score: 24

0
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World Bank
by
World Bank
United States
247000
+
1.2
%
(
3000
)
Views (Aug '22)
451138
+
0.8
%

Channel Name: World Bank

Country: United States

Subscribers: 247000

Views: 0.8

Content Score: 54

0
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International Labour Organization
by
United Nations
Switzerland
192000
+
0.5
%
(
1000
)
Views (Aug '22)
222515
+
0.6
%

Channel Name: International Labour Organization

Country: Switzerland

Subscribers: 192000

Views: 0.6

Content Score: 24

0
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UNHCR, the UN Refugee Agency
by
United Nations
United States
175000
+
0.6
%
(
1000
)
Views (Aug '22)
153251
+
0.3
%

Channel Name: UNHCR, the UN Refugee Agency

Country: United States

Subscribers: 175000

Views: 0.32

Content Score: 81

0
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NATO
by
NATO
Belgium
166000
+
0.6
%
(
1000
)
Views (Aug '22)
236627
+
0.9
%

Channel Name: NATO

Country: Belgium

Subscribers: 166000

Views: 0.88

Content Score: 108

0
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Food and Agriculture Organization of the United Nations
by
United Nations
Italy
154000
+
2.0
%
(
3000
)
Views (Aug '22)
311951
+
1.5
%

Channel Name: Food and Agriculture Organization of the United Nations

Country: Italy

Subscribers: 154000

Views: 1.46

Content Score: 32

0
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IMF
by
IMF
United States
135000
+
1.5
%
(
2000
)
Views (Aug '22)
1270416
+
3.8
%

Channel Name: IMF

Country: United States

Subscribers: 135000

Views: 3.77

Content Score: 36

0
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European Commission
by
EU
Belgium
118000
+
0.8
%
(
1000
)
Views (Aug '22)
179028
+
0.2
%

Channel Name: European Commission

Country: Belgium

Subscribers: 118000

Views: 0.21

Content Score: 81

0
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IntlCriminalCourt
by
United States
80200
+
0.9
%
(
700
)
Views (Aug '22)
79208
+
0.8
%

Channel Name: IntlCriminalCourt

Country: United States

Subscribers: 80200

Views: 0.8

Content Score: 9

0
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UNICEF Cambodia
by
United Nations
Cambodia
72700
+
4.0
%
(
2800
)
Views (Aug '22)
1010281
+
4.0
%

Channel Name: UNICEF Cambodia

Country: Cambodia

Subscribers: 72700

Views: 3.99

Content Score: 24

0
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UN Women
by
United Nations
United States
60800
+
0.7
%
(
400
)
Views (Aug '22)
82465
+
0.7
%

Channel Name: UN Women

Country: United States

Subscribers: 60800

Views: 0.68

Content Score: 81

0
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United Nations Development Programme (UNDP)
by
United Nations
United States
60400
+
0.8
%
(
500
)
Views (Aug '22)
74743
+
0.7
%

Channel Name: United Nations Development Programme (UNDP)

Country: United States

Subscribers: 60400

Views: 0.7

Content Score: 81

0
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World Intellectual Property Organization – WIPO
by
Switzerland
54200
+
0.4
%
(
200
)
Views (Aug '22)
91162
+
0.4
%

Channel Name: World Intellectual Property Organization – WIPO

Country: Switzerland

Subscribers: 54200

Views: 0.4

Content Score: 18

0
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World Food Programme
by
United Nations
Italy
53200
+
1.1
%
(
600
)
Views (Aug '22)
54868
+
0.3
%

Channel Name: World Food Programme

Country: Italy

Subscribers: 53200

Views: 0.29

Content Score: 81

0
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UN Human Rights
by
United Nations
United States
50500
+
1.4
%
(
700
)
Views (Aug '22)
98379
+
0.7
%

Channel Name: UN Human Rights

Country: United States

Subscribers: 50500

Views: 0.67

Content Score: 81

0
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OECD
by
OECD
Austria
42400
+
0.7
%
(
300
)
Views (Aug '22)
38553
+
0.7
%

Channel Name: OECD

Country: Austria

Subscribers: 42400

Views: 0.7

Content Score: 54

0
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IOM - UN Migration
by
United Nations
Switzerland
38700
+
0.8
%
(
300
)
Views (Aug '22)
33949
+
0.4
%

Channel Name: IOM - UN Migration

Country: Switzerland

Subscribers: 38700

Views: 0.44

Content Score: 12

0
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Banco Interamericano de Desarrollo
by
IDB
United States
35800
+
2.3
%
(
800
)
Views (Aug '22)
97477
+
2.1
%

Channel Name: Banco Interamericano de Desarrollo

Country: United States

Subscribers: 35800

Views: 2.11

Content Score: 72

0
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IOM Thailand
by
United Nations
Thailand
31300
+
4.7
%
(
1400
)
Views (Aug '22)
39800
+
6.0
%

Channel Name: IOM Thailand

Country: Thailand

Subscribers: 31300

Views: 5.95

Content Score: 144

0
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World Trade Organization
by
World Trade Organization
Switzerland
29300
+
1.0
%
(
300
)
Views (Aug '22)
18316
+
1.0
%

Channel Name: World Trade Organization

Country: Switzerland

Subscribers: 29300

Views: 0.97

Content Score: 72

0
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IAEAvideo
by
United Nations
Austria
28900
+
2.1
%
(
600
)
Views (Aug '22)
77716
+
1.6
%

Channel Name: IAEAvideo

Country: Austria

Subscribers: 28900

Views: 1.57

Content Score: 72

0
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Asian Development Bank
by
Philippines
28500
+
1.1
%
(
300
)
Views (Aug '22)
49375
+
1.0
%

Channel Name: Asian Development Bank

Country: Philippines

Subscribers: 28500

Views: 1.03

Content Score: 81

0
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United Nations Industrial Development Organization (UNIDO)
by
United Nations
Austria
23000
+
0.9
%
(
200
)
Views (Aug '22)
16150
+
0.7
%

Channel Name: United Nations Industrial Development Organization (UNIDO)

Country: Austria

Subscribers: 23000

Views: 0.67

Content Score: 54

0
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World Meteorological Organization - WMO
by
Switzerland
21800
+
0.9
%
(
200
)
Views (Aug '22)
27899
+
0.5
%

Channel Name: World Meteorological Organization - WMO

Country: Switzerland

Subscribers: 21800

Views: 0.54

Content Score: 18

0
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ITU
by
United Nations
Switzerland
21400
+
1.4
%
(
300
)
Views (Aug '22)
37007
+
1.0
%

Channel Name: ITU

Country: Switzerland

Subscribers: 21400

Views: 0.96

Content Score: 18

0
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IUCN, International Union for Conservation of Nature
by
Switzerland
19700
+
1.0
%
(
200
)
Views (Aug '22)
17098
+
0.8
%

Channel Name: IUCN, International Union for Conservation of Nature

Country: Switzerland

Subscribers: 19700

Views: 0.84

Content Score: 72

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International Organizations on YouTube

All major international organizations have a YouTube channel, which gives marketers and social media managers working for international organizations a significant audience of about 2 billion monthly users. International organizations that are active on YouTube see major growth in the number of subscribers and monthly viewers. The major advantage of using YouTube is that it is also a search engine, which is an effective way to increase the online visibility of your international organization, but also to generate traffic to your website. In addition to directly communicating through posted videos, international organizations can interact with viewers using YouTube's comment functionality. Huge organizations such as United Nations organizations, UNESCO, UNICEF, and the World Health Organization are using YouTube to tell the world about their work.


YouTube Marketing by International Organizations

International Organizations use Youtube to reach more people and spread their messages, ensure the collective security of states, and the promotion of the human condition in the global community. Through their videos, they may share lectures, ideas and show the world what their work consists of. During periods of conflict or to learn about social issues, people will turn to international organizations as a way of finding impartial and reliable information. International organizations headquarters can use YouTube to feel closer to their audience, especially when they broadcast live conferences and meetings. By involving millions of users through their content, international organizations can improve and broaden their impact on society.


Trends in YouTube Marketing for International organizations

Videos that are trending on Youtube for International organizations include live and recorded conferences by guest speakers, general video marketing, but also courses and lessons to learn about the different international organizations, their work, and their goals. Other videos are aimed at educating people on current issues, such as health measures during a pandemic for example. Viewers tend to follow international organizations to get reliable information about social, economic, and political issues around the world. The way people look for information is changing. What does this mean for future content? It implies implementing a video strategy with YouTube, which allows international organizations to communicate with their audience on current events and easily reach for their support.

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

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