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Best Make Up Brands on YouTube

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Sephora
by
LVMH
France
1400000
+
0.7
%
(
10000
)
Views (Sep '22)
4730645
+
4.4
%

Channel Name: Sephora

Country: France

Subscribers: 1400000

Views: 4.37

Content Score: 256

0
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Benefit Cosmetics Middle East
by
LVMH
Saudi Arabia
1250000
+
0.8
%
(
10000
)
Views (Sep '22)
1783768
+
1.6
%

Channel Name: Benefit Cosmetics Middle East

Country: Saudi Arabia

Subscribers: 1250000

Views: 1.64

Content Score: 256

0
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Fenty Beauty By Rihanna
by
LVMH
United States
907000
+
0.9
%
(
8000
)
Views (Sep '22)
3054520
+
2.1
%

Channel Name: Fenty Beauty By Rihanna

Country: United States

Subscribers: 907000

Views: 2.15

Content Score: 256

0
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Maybelline NY Middle East
by
L'Oréal Groupe
United Arab Emirates
649000
+
-0.1
%
(
1000
)
Views (Sep '22)
3310
+
0.0
%

Channel Name: Maybelline NY Middle East

Country: United Arab Emirates

Subscribers: 649000

Views: 0

Content Score: 256

0
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MaybellineNYRussia
by
L'Oréal Groupe
Russian Federation
471000
+
-0.2
%
(
1000
)
Views (Sep '22)
6608
+
0.0
%

Channel Name: MaybellineNYRussia

Country: Russian Federation

Subscribers: 471000

Views: 0

Content Score: 144

0
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MaybellineTvES
by
L'Oréal Groupe
Spain
429000
+
0.0
%
(
0
)
Views (Sep '22)
6050862
+
10.9
%

Channel Name: MaybellineTvES

Country: Spain

Subscribers: 429000

Views: 10.94

Content Score: 108

0
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maybellinenewyork
by
L'Oréal Groupe
United States
318000
+
0.0
%
(
0
)
Views (Sep '22)
491643
+
0.2
%

Channel Name: maybellinenewyork

Country: United States

Subscribers: 318000

Views: 0.2

Content Score: 256

0
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realtechniques
by
United States
302000
+
-0.3
%
(
1000
)
Views (Sep '22)
5269
+
12.8
%

Channel Name: realtechniques

Country: United States

Subscribers: 302000

Views: 12.84

Content Score: 192

0
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Maybelline New York FR
by
L'Oréal Groupe
France
245000
+
-0.4
%
(
1000
)
Views (Sep '22)
8390
+
0.1
%

Channel Name: Maybelline New York FR

Country: France

Subscribers: 245000

Views: 0.06

Content Score: 64

0
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SEPHORAME
by
LVMH
United Arab Emirates
223000
+
4.2
%
(
9000
)
Views (Sep '22)
3030008
+
3.3
%

Channel Name: SEPHORAME

Country: United Arab Emirates

Subscribers: 223000

Views: 3.29

Content Score: 72

0
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Maybelline New York Türkiye
by
L'Oréal Groupe
Turkey
201000
+
-0.5
%
(
1000
)
Views (Sep '22)
3448
+
0.0
%

Channel Name: Maybelline New York Türkiye

Country: Turkey

Subscribers: 201000

Views: 0.01

Content Score: 192

0
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STYLENANDA 스타일난다
by
L'Oréal Groupe
Korea South
200000
+
1.5
%
(
3000
)
Views (Sep '22)
291485
+
4.6
%

Channel Name: STYLENANDA 스타일난다

Country: Korea South

Subscribers: 200000

Views: 4.61

Content Score: 32

0
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Benefit Cosmetics
by
LVMH
United States
198000
+
0.0
%
(
0
)
Views (Sep '22)
108313
+
0.2
%

Channel Name: Benefit Cosmetics

Country: United States

Subscribers: 198000

Views: 0.2

Content Score: 144

0
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essence pink & proud DE
by
cosnova
Germany
185000
+
0.0
%
(
0
)
Views (Sep '22)
46703
+
0.1
%

Channel Name: essence pink & proud DE

Country: Germany

Subscribers: 185000

Views: 0.1

Content Score: 192

0
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Maybelline New York Ukraine
by
L'Oréal Groupe
Ukraine
184000
+
-0.5
%
(
1000
)
Views (Sep '22)
143409
+
1.7
%

Channel Name: Maybelline New York Ukraine

Country: Ukraine

Subscribers: 184000

Views: 1.69

Content Score: 32

0
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Maybelline New York India
by
L'Oréal Groupe
India
161000
+
1.3
%
(
2000
)
Views (Sep '22)
35844586
+
8.6
%

Channel Name: Maybelline New York India

Country: India

Subscribers: 161000

Views: 8.58

Content Score: 12

0
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Urban Decay Cosmetics
by
L'Oréal Groupe
United States
156000
+
0.7
%
(
1000
)
Views (Sep '22)
84608
+
3.5
%

Channel Name: Urban Decay Cosmetics

Country: United States

Subscribers: 156000

Views: 3.52

Content Score: 192

0
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NYX Professional Makeup
by
L'Oréal Groupe
United States
149000
+
0.0
%
(
0
)
Views (Sep '22)
6666860
+
8.4
%

Channel Name: NYX Professional Makeup

Country: United States

Subscribers: 149000

Views: 8.37

Content Score: 192

0
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Maybelline NY Lebanon
by
L'Oréal Groupe
Lebanon
123000
+
0.0
%
(
0
)
Views (Sep '22)
1187
+
0.0
%

Channel Name: Maybelline NY Lebanon

Country: Lebanon

Subscribers: 123000

Views: 0.04

Content Score: 64

0
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Maybelline NY Maroc
by
L'Oréal Groupe
Morocco
100000
+
0.0
%
(
0
)
Views (Sep '22)
495979
+
1.0
%

Channel Name: Maybelline NY Maroc

Country: Morocco

Subscribers: 100000

Views: 0.98

Content Score: 144

0
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Maybelline New York DE
by
L'Oréal Groupe
Germany
82400
+
0.1
%
(
100
)
Views (Sep '22)
5566757
+
3.7
%

Channel Name: Maybelline New York DE

Country: Germany

Subscribers: 82400

Views: 3.73

Content Score: 8

0
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maybellineargentina
by
L'Oréal Groupe
Argentina
74500
+
-0.1
%
(
100
)
Views (Sep '22)
16249
+
0.0
%

Channel Name: maybellineargentina

Country: Argentina

Subscribers: 74500

Views: 0.04

Content Score: 192

0
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Maybelline CZ/SK
by
L'Oréal Groupe
Czech Republic
71200
+
-0.1
%
(
100
)
Views (Sep '22)
498733
+
1.0
%

Channel Name: Maybelline CZ/SK

Country: Czech Republic

Subscribers: 71200

Views: 0.96

Content Score: 48

0
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Benefit Cosmetics Philippines
by
LVMH
Philippines
61700
+
-0.2
%
(
100
)
Views (Sep '22)
1560
+
0.0
%

Channel Name: Benefit Cosmetics Philippines

Country: Philippines

Subscribers: 61700

Views: 0.01

Content Score: 48

0
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Maybelline Indonesia
by
L'Oréal Groupe
Indonesia
60400
+
-0.2
%
(
100
)
Views (Sep '22)
13776
+
0.0
%

Channel Name: Maybelline Indonesia

Country: Indonesia

Subscribers: 60400

Views: 0

Content Score: 48

0
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Rimmel London
by
Coty
United Kingdom
53400
+
0.0
%
(
0
)
Views (Sep '22)
18442
+
0.0
%

Channel Name: Rimmel London

Country: United Kingdom

Subscribers: 53400

Views: 0.04

Content Score: 54

0
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Maybelline Hungary
by
L'Oréal Groupe
Hungary
46200
+
-0.2
%
(
100
)
Views (Sep '22)
201308
+
0.8
%

Channel Name: Maybelline Hungary

Country: Hungary

Subscribers: 46200

Views: 0.76

Content Score: 72

0
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Maybelline NY Greece
by
L'Oréal Groupe
Greece
39400
+
-0.3
%
(
100
)
Views (Sep '22)
1009
+
0.0
%

Channel Name: Maybelline NY Greece

Country: Greece

Subscribers: 39400

Views: 0.03

Content Score: 192

0
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Maybelline New York Pakistan
by
L'Oréal Groupe
Pakistan
36900
+
0.0
%
(
0
)
Views (Sep '22)
759
+
0.0
%

Channel Name: Maybelline New York Pakistan

Country: Pakistan

Subscribers: 36900

Views: 0.02

Content Score: 4

0
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Maybelline PH
by
L'Oréal Groupe
Philippines
36400
+
0.6
%
(
200
)
Views (Sep '22)
2652682
+
3.5
%

Channel Name: Maybelline PH

Country: Philippines

Subscribers: 36400

Views: 3.49

Content Score: 96

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Make Up Brands on YouTube

Youtube is becoming the new television for a whole generation. The platform rich in influencers, sometimes more powerful than the usual big media. Ads on Youtube offer synergy with the rest of the Google Ads environment, and the average visibility of ads on Youtube is 95%. Presenting the American giant through these three axes is not a coincidence. Indeed, it would be beneficial for your make up brand to follow these 3 Youtube strategies: create your own video content platform through its channel, develop your presence through a powerful network of influencers or simply use the platform as an advertising network. The most mature brands in their digital strategy are nowadays very sensitive to content. It is not uncommon to see many sites go beyond their simple showcase vocation to become real advice platforms for Internet users : especially make-up brands !

YouTube Marketing by Make Up Brands

Like any content strategy, your Youtube business strategy must be based on the value you bring to your viewers and your customers. It is not about making a simple demonstration of your products or posting a corporate communication that will not interest anyone. Like a natural referencing strategy, you should first identify the topics related to your business and that interest the users. Make up brands love influencers! One of the other strengths of Youtube is of course its community of creators. Youtubers are a bit like bloggers: you will find them in all fields of activity, even niche ones! Internet users invest their time to create a community around one of their passions. Today, their audience is as large as regular specialized media. Needless to say, this is a golden opportunity to give visibility to your brand!

Trends in YouTube Marketing for Make Up Brands

Urban Decay does not only use their YouTube channel to promote their products and show off beautiful make up trends. They have teamed up with The Cyber Smile Foundation to promote fighting against online bullying. Yves Saint Laurent Beauty has taken a similar stand with their playlist ‘abuse is not love’. They also excel in posting make up videos that make their viewers want to buy their products. Real Techniques is all about offering quality make up tools to their customers. To promote their tools, they do not hesitate to ask influencers to give people make-up lessons online to show the products in real use condition. Benefit Cosmetics Middle East has created an incredibly colorful, fun and entertaining channel which really appeals to make up lovers. Their make up tutorials are different , and they are all about inclusion and modern day make up.  

Featured Video

Using Makeup Tape to Create a Lifted Eye Effect | Sephora

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YouTube Marketing Guide
for Business 2023

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is.

A channel's view count gets compared to subscribers, likes and comments.

Learn more

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