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Best Make Up Brands on YouTube

Rank

Channel Name

Country

May 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Sephora
by
LVMH
France
1340000
+
0.8
%
(
10000
)
Views (May 2022)
1172770
+
0.6
%

Channel Name: Sephora

Country: France

Subscribers: 1340000

Views: 0.61

Content Score: 144

0
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Benefit Cosmetics Middle East
by
LVMH
Saudi Arabia
1070000
+
0.0
%
(
0
)
Views (May 2022)
815966
+
1.1
%

Channel Name: Benefit Cosmetics Middle East

Country: Saudi Arabia

Subscribers: 1070000

Views: 1.06

Content Score: 256

0
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Fenty Beauty By Rihanna
by
LVMH
United States
782000
+
1.2
%
(
9000
)
Views (May 2022)
3921172
+
5.2
%

Channel Name: Fenty Beauty By Rihanna

Country: United States

Subscribers: 782000

Views: 5.17

Content Score: 256

0
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Maybelline NY Middle East
by
L'Oréal Groupe
United Arab Emirates
660000
+
0.0
%
(
0
)
Views (May 2022)
1493715
+
2.0
%

Channel Name: Maybelline NY Middle East

Country: United Arab Emirates

Subscribers: 660000

Views: 2

Content Score: 256

0
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MaybellineNYRussia
by
L'Oréal Groupe
Russian Federation
488000
+
-0.2
%
(
1000
)
Views (May 2022)
13366
+
0.0
%

Channel Name: MaybellineNYRussia

Country: Russian Federation

Subscribers: 488000

Views: 0.01

Content Score: 144

0
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MaybellineTvES
by
L'Oréal Groupe
Spain
427000
+
0.0
%
(
0
)
Views (May 2022)
1103051
+
-4.9
%

Channel Name: MaybellineTvES

Country: Spain

Subscribers: 427000

Views: -4.87

Content Score: 144

0
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maybellinenewyork
by
L'Oréal Groupe
United States
314000
+
0.3
%
(
1000
)
Views (May 2022)
2955950
+
1.9
%

Channel Name: maybellinenewyork

Country: United States

Subscribers: 314000

Views: 1.86

Content Score: 256

0
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realtechniques
by
United States
310000
+
0.0
%
(
0
)
Views (May 2022)
54434
+
0.2
%

Channel Name: realtechniques

Country: United States

Subscribers: 310000

Views: 0.17

Content Score: 192

0
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Benefit Cosmetics
by
LVMH
United States
200000
+
0.0
%
(
0
)
Views (May 2022)
59732
+
0.1
%

Channel Name: Benefit Cosmetics

Country: United States

Subscribers: 200000

Views: 0.12

Content Score: 144

0
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Maybelline New York Türkiye
by
L'Oréal Groupe
Turkey
198000
+
0.0
%
(
0
)
Views (May 2022)
20708
+
0.1
%

Channel Name: Maybelline New York Türkiye

Country: Turkey

Subscribers: 198000

Views: 0.07

Content Score: 256

0
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essence pink & proud DE
by
cosnova
Germany
187000
+
0.0
%
(
0
)
Views (May 2022)
135792
+
0.3
%

Channel Name: essence pink & proud DE

Country: Germany

Subscribers: 187000

Views: 0.31

Content Score: 192

0
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SEPHORAME
by
LVMH
United Arab Emirates
179000
+
0.6
%
(
1000
)
Views (May 2022)
60055
+
0.1
%

Channel Name: SEPHORAME

Country: United Arab Emirates

Subscribers: 179000

Views: 0.08

Content Score: 72

0
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Maybelline New York India
by
L'Oréal Groupe
India
162000
+
0.0
%
(
0
)
Views (May 2022)
7819700
+
10.0
%

Channel Name: Maybelline New York India

Country: India

Subscribers: 162000

Views: 9.98

Content Score: 32

0
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Urban Decay Cosmetics
by
L'Oréal Groupe
United States
155000
+
1.3
%
(
2000
)
Views (May 2022)
835
+
0.0
%

Channel Name: Urban Decay Cosmetics

Country: United States

Subscribers: 155000

Views: 0.02

Content Score: 192

0
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NYX Professional Makeup
by
L'Oréal Groupe
United States
150000
+
0.0
%
(
0
)
Views (May 2022)
35502
+
0.0
%

Channel Name: NYX Professional Makeup

Country: United States

Subscribers: 150000

Views: 0.04

Content Score: 192

0
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Maybelline NY Lebanon
by
L'Oréal Groupe
Lebanon
124000
+
0.0
%
(
0
)
Views (May 2022)
97
+
0.0
%

Channel Name: Maybelline NY Lebanon

Country: Lebanon

Subscribers: 124000

Views: 0

Content Score: 64

0
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Maybelline NY Maroc
by
L'Oréal Groupe
Morocco
100000
+
0.0
%
(
0
)
Views (May 2022)
2807378
+
7.7
%

Channel Name: Maybelline NY Maroc

Country: Morocco

Subscribers: 100000

Views: 7.72

Content Score: 192

0
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Maybelline New York DE
by
L'Oréal Groupe
Germany
82800
+
-0.2
%
(
200
)
Views (May 2022)
1188875
+
1.3
%

Channel Name: Maybelline New York DE

Country: Germany

Subscribers: 82800

Views: 1.31

Content Score: 12

0
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Maybelline CZ/SK
by
L'Oréal Groupe
Czech Republic
70400
+
0.4
%
(
300
)
Views (May 2022)
397863
+
0.8
%

Channel Name: Maybelline CZ/SK

Country: Czech Republic

Subscribers: 70400

Views: 0.85

Content Score: 48

0
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maybellineargentina
by
L'Oréal Groupe
Argentina
60900
+
0.5
%
(
300
)
Views (May 2022)
9482
+
0.0
%

Channel Name: maybellineargentina

Country: Argentina

Subscribers: 60900

Views: 0.02

Content Score: 144

0
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Rimmel London
by
Coty
United Kingdom
53500
+
0.0
%
(
0
)
Views (May 2022)
13886
+
0.0
%

Channel Name: Rimmel London

Country: United Kingdom

Subscribers: 53500

Views: 0.03

Content Score: 54

0
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Maybelline Indonesia
by
L'Oréal Groupe
Indonesia
48600
+
-0.2
%
(
100
)
Views (May 2022)
9053
+
0.0
%

Channel Name: Maybelline Indonesia

Country: Indonesia

Subscribers: 48600

Views: 0.01

Content Score: 192

0
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Maybelline Hungary
by
L'Oréal Groupe
Hungary
46200
+
0.0
%
(
0
)
Views (May 2022)
11193
+
0.1
%

Channel Name: Maybelline Hungary

Country: Hungary

Subscribers: 46200

Views: 0.05

Content Score: 72

0
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theBalm Cosmetics2
by
United States
35400
+
0.0
%
(
0
)
Views (May 2022)
9254
+
0.2
%

Channel Name: theBalm Cosmetics2

Country: United States

Subscribers: 35400

Views: 0.21

Content Score: 81

0
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Maybelline PH
by
L'Oréal Groupe
Philippines
33300
+
0.0
%
(
0
)
Views (May 2022)
1030222
+
1.4
%

Channel Name: Maybelline PH

Country: Philippines

Subscribers: 33300

Views: 1.36

Content Score: 48

0
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Maybelline NY Egypt
by
L'Oréal Groupe
Egypt
33100
+
0.3
%
(
100
)
Views (May 2022)
1352321
+
3.0
%

Channel Name: Maybelline NY Egypt

Country: Egypt

Subscribers: 33100

Views: 3.04

Content Score: 12

0
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Benefit Cosmetics UK & Ireland
by
LVMH
United Kingdom
27600
+
0.0
%
(
0
)
Views (May 2022)
83988
+
0.3
%

Channel Name: Benefit Cosmetics UK & Ireland

Country: United Kingdom

Subscribers: 27600

Views: 0.35

Content Score: 36

0
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Maybelline New York Perú
by
L'Oréal Groupe
Peru
27200
+
0.0
%
(
0
)
Views (May 2022)
739
+
0.1
%

Channel Name: Maybelline New York Perú

Country: Peru

Subscribers: 27200

Views: 0.1

Content Score: 4

0
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Sephora Asia
by
LVMH
Singapore
25300
+
0.0
%
(
0
)
Views (May 2022)
140898
+
3.5
%

Channel Name: Sephora Asia

Country: Singapore

Subscribers: 25300

Views: 3.51

Content Score: 108

0
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maybellinenl
by
L'Oréal Groupe
Netherlands
21700
+
0.0
%
(
0
)
Views (May 2022)
1952
+
0.1
%

Channel Name: maybellinenl

Country: Netherlands

Subscribers: 21700

Views: 0.07

Content Score: 64

0
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Maybelline NY Portugal
by
L'Oréal Groupe
Portugal
20600
+
0.0
%
(
0
)
Views (May 2022)
335
+
-0.0
%

Channel Name: Maybelline NY Portugal

Country: Portugal

Subscribers: 20600

Views: -0.03

Content Score: 16

0
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Maybelline New York
by
L'Oréal Groupe
Italy
19000
+
0.5
%
(
100
)
Views (May 2022)
5210141
+
11.3
%

Channel Name: Maybelline New York

Country: Italy

Subscribers: 19000

Views: 11.33

Content Score: 96

0
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Maybelline UK
by
L'Oréal Groupe
United Kingdom
18600
+
0.0
%
(
0
)
Views (May 2022)
2835
+
0.0
%

Channel Name: Maybelline UK

Country: United Kingdom

Subscribers: 18600

Views: 0.01

Content Score: 108

0
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CATRICE Germany
by
cosnova
Germany
13900
+
2.2
%
(
300
)
Views (May 2022)
120542
+
4.4
%

Channel Name: CATRICE Germany

Country: Germany

Subscribers: 13900

Views: 4.41

Content Score: 144

0
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Maybelline Malaysia
by
L'Oréal Groupe
Malaysia
11600
+
0.0
%
(
0
)
Views (May 2022)
4271
+
0.0
%

Channel Name: Maybelline Malaysia

Country: Malaysia

Subscribers: 11600

Views: 0.02

Content Score: 12

0
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Sephora Romania
by
LVMH
Romania
10400
+
0.0
%
(
0
)
Views (May 2022)
175033
+
0.4
%

Channel Name: Sephora Romania

Country: Romania

Subscribers: 10400

Views: 0.44

Content Score: 24

0
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Benefit Cosmetics France
by
LVMH
France
7950
+
0.0
%
(
0
)
Views (May 2022)
19910
+
0.1
%

Channel Name: Benefit Cosmetics France

Country: France

Subscribers: 7950

Views: 0.15

Content Score: 36

0
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Benefit Cosmetics Korea
by
LVMH
Korea South
7480
+
0.3
%
(
20
)
Views (May 2022)
14456
+
0.5
%

Channel Name: Benefit Cosmetics Korea

Country: Korea South

Subscribers: 7480

Views: 0.48

Content Score: 36

0
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MaybellineNYCanada
by
L'Oréal Groupe
Canada
7120
+
0.0
%
(
0
)
Views (May 2022)
129
+
0.0
%

Channel Name: MaybellineNYCanada

Country: Canada

Subscribers: 7120

Views: 0

Content Score: 48

0
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Benefit Cosmetics Brasil
by
LVMH
Brazil
5930
+
0.0
%
(
0
)
Views (May 2022)
109
+
0.0
%

Channel Name: Benefit Cosmetics Brasil

Country: Brazil

Subscribers: 5930

Views: 0.02

Content Score: 96

0
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essence pink & proud
by
cosnova
Germany
5710
+
2.9
%
(
160
)
Views (May 2022)
66875
+
3.5
%

Channel Name: essence pink & proud

Country: Germany

Subscribers: 5710

Views: 3.47

Content Score: 144

0
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Maybelline New York Danmark
by
L'Oréal Groupe
Denmark
5590
+
-0.2
%
(
10
)
Views (May 2022)
121
+
0.0
%

Channel Name: Maybelline New York Danmark

Country: Denmark

Subscribers: 5590

Views: 0.01

Content Score: 16

0
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Benefit Cosmetics Spain
by
LVMH
Spain
5150
+
0.0
%
(
0
)
Views (May 2022)
2618
+
0.0
%

Channel Name: Benefit Cosmetics Spain

Country: Spain

Subscribers: 5150

Views: 0.04

Content Score: 48

0
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Maybelline Singapore
by
L'Oréal Groupe
Singapore
4830
+
-0.2
%
(
10
)
Views (May 2022)
31779
+
4.4
%

Channel Name: Maybelline Singapore

Country: Singapore

Subscribers: 4830

Views: 4.42

Content Score: 4

0
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Benefit Cosmetics Germany
by
LVMH
Germany
3990
+
0.3
%
(
10
)
Views (May 2022)
2605
+
0.0
%

Channel Name: Benefit Cosmetics Germany

Country: Germany

Subscribers: 3990

Views: 0.03

Content Score: 48

0
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Sephora Canada
by
LVMH
Canada
3800
+
0.5
%
(
20
)
Views (May 2022)
426093
+
5.0
%

Channel Name: Sephora Canada

Country: Canada

Subscribers: 3800

Views: 5

Content Score: 4

0
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IsaDora Official
by
Sweden
3740
+
-0.3
%
(
10
)
Views (May 2022)
5114
+
1.0
%

Channel Name: IsaDora Official

Country: Sweden

Subscribers: 3740

Views: 0.96

Content Score: 36

0
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Benefit Cosmetics Italy
by
LVMH
Italy
3350
+
0.3
%
(
10
)
Views (May 2022)
972
+
0.0
%

Channel Name: Benefit Cosmetics Italy

Country: Italy

Subscribers: 3350

Views: 0.02

Content Score: 48

0
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Benefit Cosmetics Australia
by
LVMH
Australia
3300
+
0.0
%
(
0
)
Views (May 2022)
3673
+
0.1
%

Channel Name: Benefit Cosmetics Australia

Country: Australia

Subscribers: 3300

Views: 0.12

Content Score: 36

0
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BenefitCosmeticsHK
by
LVMH
Hong Kong
3120
+
0.0
%
(
0
)
Views (May 2022)
775
+
0.0
%

Channel Name: BenefitCosmeticsHK

Country: Hong Kong

Subscribers: 3120

Views: 0.02

Content Score: 6

0
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L.O.V Cosmetics
by
Germany
2930
+
0.0
%
(
0
)
Views (May 2022)
66
+
0.0
%

Channel Name: L.O.V Cosmetics

Country: Germany

Subscribers: 2930

Views: 0

Content Score: 144

0
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Benefit Cosmetics Mexico
by
LVMH
Mexico
2660
+
0.0
%
(
0
)
Views (May 2022)
319
+
0.0
%

Channel Name: Benefit Cosmetics Mexico

Country: Mexico

Subscribers: 2660

Views: 0.02

Content Score: 18

0
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LOLA Make Up
by
Spain
2500
+
0.0
%
(
0
)
Views (May 2022)
232
+
0.0
%

Channel Name: LOLA Make Up

Country: Spain

Subscribers: 2500

Views: 0.04

Content Score: 36

0
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Sephora Thailand
by
LVMH
Thailand
2240
+
0.5
%
(
10
)
Views (May 2022)
278
+
0.1
%

Channel Name: Sephora Thailand

Country: Thailand

Subscribers: 2240

Views: 0.09

Content Score: 32

0
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Maybelline New York Norge
by
L'Oréal Groupe
Norway
2180
+
0.0
%
(
0
)
Views (May 2022)
262
+
0.0
%

Channel Name: Maybelline New York Norge

Country: Norway

Subscribers: 2180

Views: 0.01

Content Score: 16

0
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Maybelline NZ
by
L'Oréal Groupe
New Zealand
2140
+
-0.5
%
(
10
)
Views (May 2022)
93
+
0.0
%

Channel Name: Maybelline NZ

Country: New Zealand

Subscribers: 2140

Views: 0.01

Content Score: 36

0
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Benefit Cosmetics TW
by
LVMH
Canada
1600
+
0.0
%
(
0
)
Views (May 2022)
953
+
0.1
%

Channel Name: Benefit Cosmetics TW

Country: Canada

Subscribers: 1600

Views: 0.11

Content Score: 32

0
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Sephora Australia
by
LVMH
Australia
1470
+
0.0
%
(
0
)
Views (May 2022)
8783
+
1.0
%

Channel Name: Sephora Australia

Country: Australia

Subscribers: 1470

Views: 1.03

Content Score: 9

0
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Sephora Indonesia
by
LVMH
Indonesia
1410
+
0.0
%
(
0
)
Views (May 2022)
25
+
0.3
%

Channel Name: Sephora Indonesia

Country: Indonesia

Subscribers: 1410

Views: 0.28

Content Score: 64

0
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Benefit Cosmetics Russia
by
LVMH
Russian Federation
1400
+
0.0
%
(
0
)
Views (May 2022)
309
+
0.0
%

Channel Name: Benefit Cosmetics Russia

Country: Russian Federation

Subscribers: 1400

Views: 0.01

Content Score: 48

0
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BenefitCosmetics Portugal
by
LVMH
Portugal
1000
+
0.0
%
(
0
)
Views (May 2022)
218
+
0.0
%

Channel Name: BenefitCosmetics Portugal

Country: Portugal

Subscribers: 1000

Views: 0.02

Content Score: 24

0
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SEPHORA SWITZERLAND
by
LVMH
Switzerland
405
+
0.0
%
(
0
)
Views (May 2022)
1211
+
0.0
%

Channel Name: SEPHORA SWITZERLAND

Country: Switzerland

Subscribers: 405

Views: 0.04

Content Score: 32

0
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Maybelline NY Bolivia
by
L'Oréal Groupe
Bolivia
66
+
0.0
%
(
0
)
Views (May 2022)
135
+
2.4
%

Channel Name: Maybelline NY Bolivia

Country: Bolivia

Subscribers: 66

Views: 2.42

Content Score: 16

0
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Sephora Bulgary
by
LVMH
Bulgaria
64
+
0.0
%
(
0
)
Views (May 2022)
9
+
0.0
%

Channel Name: Sephora Bulgary

Country: Bulgaria

Subscribers: 64

Views: 0

Content Score: 16

0
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Rimmel London Suomi
by
Coty
Finland
62
+
0.0
%
(
0
)
Views (May 2022)
21
+
0.0
%

Channel Name: Rimmel London Suomi

Country: Finland

Subscribers: 62

Views: 0

Content Score: 64

0
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Sephora Srbija
by
LVMH
Serbia
51
+
0.0
%
(
0
)
Views (May 2022)
10
+
0.0
%

Channel Name: Sephora Srbija

Country: Serbia

Subscribers: 51

Views: 0.01

Content Score: 4

0
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Sephora Brasil
by
LVMH
Brazil
10
+
0.0
%
(
0
)
Views (May 2022)
0
+
0.0
%

Channel Name: Sephora Brasil

Country: Brazil

Subscribers: 10

Views: 0

Content Score: 16

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Make Up Brands on YouTube

Youtube is becoming the new television for a whole generation. The platform rich in influencers, sometimes more powerful than the usual big media. Ads on Youtube offer synergy with the rest of the Google Ads environment, and the average visibility of ads on Youtube is 95%. Presenting the American giant through these three axes is not a coincidence. Indeed, it would be beneficial for your make up brand to follow these 3 Youtube strategies: create your own video content platform through its channel, develop your presence through a powerful network of influencers or simply use the platform as an advertising network. The most mature brands in their digital strategy are nowadays very sensitive to content. It is not uncommon to see many sites go beyond their simple showcase vocation to become real advice platforms for Internet users : especially make-up brands !

YouTube Marketing by Make Up Brands

Like any content strategy, your Youtube business strategy must be based on the value you bring to your viewers and your customers. It is not about making a simple demonstration of your products or posting a corporate communication that will not interest anyone. Like a natural referencing strategy, you should first identify the topics related to your business and that interest the users. Make up brands love influencers! One of the other strengths of Youtube is of course its community of creators. Youtubers are a bit like bloggers: you will find them in all fields of activity, even niche ones! Internet users invest their time to create a community around one of their passions. Today, their audience is as large as regular specialized media. Needless to say, this is a golden opportunity to give visibility to your brand!

Trends in YouTube Marketing for Make Up Brands

Urban Decay does not only use their YouTube channel to promote their products and show off beautiful make up trends. They have teamed up with The Cyber Smile Foundation to promote fighting against online bullying. Yves Saint Laurent Beauty has taken a similar stand with their playlist ‘abuse is not love’. They also excel in posting make up videos that make their viewers want to buy their products. Real Techniques is all about offering quality make up tools to their customers. To promote their tools, they do not hesitate to ask influencers to give people make-up lessons online to show the products in real use condition. Benefit Cosmetics Middle East has created an incredibly colorful, fun and entertaining channel which really appeals to make up lovers. Their make up tutorials are different , and they are all about inclusion and modern day make up.  

Top YouTube Channels Across Industries

Featured Video

Using Makeup Tape to Create a Lifted Eye Effect | Sephora

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Youtub Markething for business

The Essential Guide to YouTube Marketing

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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