Is your channel missing? Apply to get listed
Youtube is becoming the new television for a whole generation. The platform rich in influencers, sometimes more powerful than the usual big media. Ads on Youtube offer synergy with the rest of the Google Ads environment, and the average visibility of ads on Youtube is 95%. Presenting the American giant through these three axes is not a coincidence. Indeed, it would be beneficial for your make up brand to follow these 3 Youtube strategies: create your own video content platform through its channel, develop your presence through a powerful network of influencers or simply use the platform as an advertising network. The most mature brands in their digital strategy are nowadays very sensitive to content. It is not uncommon to see many sites go beyond their simple showcase vocation to become real advice platforms for Internet users : especially make-up brands !
Like any content strategy, your Youtube business strategy must be based on the value you bring to your viewers and your customers. It is not about making a simple demonstration of your products or posting a corporate communication that will not interest anyone. Like a natural referencing strategy, you should first identify the topics related to your business and that interest the users. Make up brands love influencers! One of the other strengths of Youtube is of course its community of creators. Youtubers are a bit like bloggers: you will find them in all fields of activity, even niche ones! Internet users invest their time to create a community around one of their passions. Today, their audience is as large as regular specialized media. Needless to say, this is a golden opportunity to give visibility to your brand!
Urban Decay does not only use their YouTube channel to promote their products and show off beautiful make up trends. They have teamed up with The Cyber Smile Foundation to promote fighting against online bullying. Yves Saint Laurent Beauty has taken a similar stand with their playlist ‘abuse is not love’. They also excel in posting make up videos that make their viewers want to buy their products. Real Techniques is all about offering quality make up tools to their customers. To promote their tools, they do not hesitate to ask influencers to give people make-up lessons online to show the products in real use condition. Benefit Cosmetics Middle East has created an incredibly colorful, fun and entertaining channel which really appeals to make up lovers. Their make up tutorials are different , and they are all about inclusion and modern day make up.
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