Loading....

Best Make Up Brands on YouTube

Rank

Channel Name

Country

Aug '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
This is some text inside of a div block.
Sephora
by
LVMH
France
1350000
+
0.8
%
(
10000
)
Views (Aug '22)
1174786
+
0.6
%

Channel Name: Sephora

Country: France

Subscribers: 1350000

Views: 0.63

Content Score: 144

0
This is some text inside of a div block.
Benefit Cosmetics Middle East
by
LVMH
Saudi Arabia
1080000
+
0.9
%
(
10000
)
Views (Aug '22)
1206696
+
1.5
%

Channel Name: Benefit Cosmetics Middle East

Country: Saudi Arabia

Subscribers: 1080000

Views: 1.52

Content Score: 256

0
This is some text inside of a div block.
Fenty Beauty By Rihanna
by
LVMH
United States
789000
+
0.5
%
(
4000
)
Views (Aug '22)
2022476
+
2.5
%

Channel Name: Fenty Beauty By Rihanna

Country: United States

Subscribers: 789000

Views: 2.46

Content Score: 256

0
This is some text inside of a div block.
Maybelline NY Middle East
by
L'Oréal Groupe
United Arab Emirates
657000
+
-0.1
%
(
1000
)
Views (Aug '22)
8428
+
0.0
%

Channel Name: Maybelline NY Middle East

Country: United Arab Emirates

Subscribers: 657000

Views: 0.01

Content Score: 256

0
This is some text inside of a div block.
MaybellineNYRussia
by
L'Oréal Groupe
Russian Federation
485000
+
-0.2
%
(
1000
)
Views (Aug '22)
14864
+
0.0
%

Channel Name: MaybellineNYRussia

Country: Russian Federation

Subscribers: 485000

Views: 0.01

Content Score: 144

0
This is some text inside of a div block.
MaybellineTvES
by
L'Oréal Groupe
Spain
428000
+
0.0
%
(
0
)
Views (Aug '22)
6307631
+
24.9
%

Channel Name: MaybellineTvES

Country: Spain

Subscribers: 428000

Views: 24.87

Content Score: 144

0
This is some text inside of a div block.
maybellinenewyork
by
L'Oréal Groupe
United States
316000
+
0.0
%
(
0
)
Views (Aug '22)
14093358
+
7.2
%

Channel Name: maybellinenewyork

Country: United States

Subscribers: 316000

Views: 7.2

Content Score: 256

0
This is some text inside of a div block.
realtechniques
by
United States
309000
+
0.0
%
(
0
)
Views (Aug '22)
45725
+
0.1
%

Channel Name: realtechniques

Country: United States

Subscribers: 309000

Views: 0.15

Content Score: 192

0
This is some text inside of a div block.
Maybelline New York FR
by
L'Oréal Groupe
France
250000
+
0.0
%
(
0
)
Views (Aug '22)
8701
+
0.1
%

Channel Name: Maybelline New York FR

Country: France

Subscribers: 250000

Views: 0.06

Content Score: 64

0
This is some text inside of a div block.
Benefit Cosmetics
by
LVMH
United States
200000
+
0.0
%
(
0
)
Views (Aug '22)
363507
+
0.7
%

Channel Name: Benefit Cosmetics

Country: United States

Subscribers: 200000

Views: 0.71

Content Score: 144

0
This is some text inside of a div block.
Maybelline New York Türkiye
by
L'Oréal Groupe
Turkey
197000
+
0.0
%
(
0
)
Views (Aug '22)
9729449
+
-33.5
%

Channel Name: Maybelline New York Türkiye

Country: Turkey

Subscribers: 197000

Views: -33.47

Content Score: 256

0
This is some text inside of a div block.
STYLENANDA 스타일난다
by
L'Oréal Groupe
Korea South
194000
+
-0.5
%
(
1000
)
Views (Aug '22)
7503566
+
-48.2
%

Channel Name: STYLENANDA 스타일난다

Country: Korea South

Subscribers: 194000

Views: -48.16

Content Score: 32

0
This is some text inside of a div block.
Maybelline New York Ukraine
by
L'Oréal Groupe
Ukraine
193000
+
-0.5
%
(
1000
)
Views (Aug '22)
988
+
0.0
%

Channel Name: Maybelline New York Ukraine

Country: Ukraine

Subscribers: 193000

Views: 0.01

Content Score: 32

0
This is some text inside of a div block.
essence pink & proud DE
by
cosnova
Germany
187000
+
0.0
%
(
0
)
Views (Aug '22)
75463
+
0.2
%

Channel Name: essence pink & proud DE

Country: Germany

Subscribers: 187000

Views: 0.17

Content Score: 192

0
This is some text inside of a div block.
SEPHORAME
by
LVMH
United Arab Emirates
178000
+
0.0
%
(
0
)
Views (Aug '22)
128135
+
0.2
%

Channel Name: SEPHORAME

Country: United Arab Emirates

Subscribers: 178000

Views: 0.18

Content Score: 72

0
This is some text inside of a div block.
Maybelline New York India
by
L'Oréal Groupe
India
161000
+
0.0
%
(
0
)
Views (Aug '22)
11765441
+
12.0
%

Channel Name: Maybelline New York India

Country: India

Subscribers: 161000

Views: 12.03

Content Score: 32

0
This is some text inside of a div block.
Urban Decay Cosmetics
by
L'Oréal Groupe
United States
155000
+
0.0
%
(
0
)
Views (Aug '22)
6825
+
0.2
%

Channel Name: Urban Decay Cosmetics

Country: United States

Subscribers: 155000

Views: 0.16

Content Score: 192

0
This is some text inside of a div block.
NYX Professional Makeup
by
L'Oréal Groupe
United States
150000
+
0.0
%
(
0
)
Views (Aug '22)
30041
+
0.0
%

Channel Name: NYX Professional Makeup

Country: United States

Subscribers: 150000

Views: 0.04

Content Score: 192

0
This is some text inside of a div block.
Maybelline NY Lebanon
by
L'Oréal Groupe
Lebanon
124000
+
0.0
%
(
0
)
Views (Aug '22)
5694
+
0.2
%

Channel Name: Maybelline NY Lebanon

Country: Lebanon

Subscribers: 124000

Views: 0.19

Content Score: 64

0
This is some text inside of a div block.
Maybelline NY Maroc
by
L'Oréal Groupe
Morocco
100000
+
0.0
%
(
0
)
Views (Aug '22)
2625450
+
6.7
%

Channel Name: Maybelline NY Maroc

Country: Morocco

Subscribers: 100000

Views: 6.7

Content Score: 192

0
This is some text inside of a div block.
Maybelline New York DE
by
L'Oréal Groupe
Germany
82500
+
-0.1
%
(
100
)
Views (Aug '22)
3568058
+
3.6
%

Channel Name: Maybelline New York DE

Country: Germany

Subscribers: 82500

Views: 3.62

Content Score: 12

0
This is some text inside of a div block.
Maybelline CZ/SK
by
L'Oréal Groupe
Czech Republic
71200
+
0.6
%
(
400
)
Views (Aug '22)
963835
+
2.0
%

Channel Name: Maybelline CZ/SK

Country: Czech Republic

Subscribers: 71200

Views: 2

Content Score: 48

0
This is some text inside of a div block.
Benefit Cosmetics Philippines
by
LVMH
Philippines
62500
+
-0.2
%
(
100
)
Views (Aug '22)
2454
+
0.0
%

Channel Name: Benefit Cosmetics Philippines

Country: Philippines

Subscribers: 62500

Views: 0.02

Content Score: 72

0
This is some text inside of a div block.
maybellineargentina
by
L'Oréal Groupe
Argentina
61500
+
0.3
%
(
200
)
Views (Aug '22)
9895
+
0.0
%

Channel Name: maybellineargentina

Country: Argentina

Subscribers: 61500

Views: 0.02

Content Score: 144

0
This is some text inside of a div block.
Rimmel London
by
Coty
United Kingdom
53400
+
0.0
%
(
0
)
Views (Aug '22)
22762
+
0.1
%

Channel Name: Rimmel London

Country: United Kingdom

Subscribers: 53400

Views: 0.06

Content Score: 54

0
This is some text inside of a div block.
Maybelline Indonesia
by
L'Oréal Groupe
Indonesia
48500
+
-0.2
%
(
100
)
Views (Aug '22)
17814204
+
11.0
%

Channel Name: Maybelline Indonesia

Country: Indonesia

Subscribers: 48500

Views: 10.98

Content Score: 192

0
This is some text inside of a div block.
Maybelline Hungary
by
L'Oréal Groupe
Hungary
46500
+
0.2
%
(
100
)
Views (Aug '22)
481325
+
2.0
%

Channel Name: Maybelline Hungary

Country: Hungary

Subscribers: 46500

Views: 1.97

Content Score: 72

0
This is some text inside of a div block.
Maybelline NY Greece
by
L'Oréal Groupe
Greece
39600
+
0.3
%
(
100
)
Views (Aug '22)
76466
+
3.1
%

Channel Name: Maybelline NY Greece

Country: Greece

Subscribers: 39600

Views: 3.11

Content Score: 192

0
This is some text inside of a div block.
Maybelline New York Pakistan
by
L'Oréal Groupe
Pakistan
36400
+
-0.3
%
(
100
)
Views (Aug '22)
2789
+
0.1
%

Channel Name: Maybelline New York Pakistan

Country: Pakistan

Subscribers: 36400

Views: 0.11

Content Score: 4

0
This is some text inside of a div block.
theBalm Cosmetics2
by
United States
35200
+
-0.3
%
(
100
)
Views (Aug '22)
40203
+
0.9
%

Channel Name: theBalm Cosmetics2

Country: United States

Subscribers: 35200

Views: 0.91

Content Score: 81

Is your channel missing? Apply to get listed

< Previous
Pages
/
Pages
Next >

Make Up Brands on YouTube

Youtube is becoming the new television for a whole generation. The platform rich in influencers, sometimes more powerful than the usual big media. Ads on Youtube offer synergy with the rest of the Google Ads environment, and the average visibility of ads on Youtube is 95%. Presenting the American giant through these three axes is not a coincidence. Indeed, it would be beneficial for your make up brand to follow these 3 Youtube strategies: create your own video content platform through its channel, develop your presence through a powerful network of influencers or simply use the platform as an advertising network. The most mature brands in their digital strategy are nowadays very sensitive to content. It is not uncommon to see many sites go beyond their simple showcase vocation to become real advice platforms for Internet users : especially make-up brands !

YouTube Marketing by Make Up Brands

Like any content strategy, your Youtube business strategy must be based on the value you bring to your viewers and your customers. It is not about making a simple demonstration of your products or posting a corporate communication that will not interest anyone. Like a natural referencing strategy, you should first identify the topics related to your business and that interest the users. Make up brands love influencers! One of the other strengths of Youtube is of course its community of creators. Youtubers are a bit like bloggers: you will find them in all fields of activity, even niche ones! Internet users invest their time to create a community around one of their passions. Today, their audience is as large as regular specialized media. Needless to say, this is a golden opportunity to give visibility to your brand!

Trends in YouTube Marketing for Make Up Brands

Urban Decay does not only use their YouTube channel to promote their products and show off beautiful make up trends. They have teamed up with The Cyber Smile Foundation to promote fighting against online bullying. Yves Saint Laurent Beauty has taken a similar stand with their playlist ‘abuse is not love’. They also excel in posting make up videos that make their viewers want to buy their products. Real Techniques is all about offering quality make up tools to their customers. To promote their tools, they do not hesitate to ask influencers to give people make-up lessons online to show the products in real use condition. Benefit Cosmetics Middle East has created an incredibly colorful, fun and entertaining channel which really appeals to make up lovers. Their make up tutorials are different , and they are all about inclusion and modern day make up.  

Top YouTube Channels Across Industries

Featured Video

Using Makeup Tape to Create a Lifted Eye Effect | Sephora

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Youtub Markething for business

The Essential Guide to YouTube Marketing

Free Download

Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

tubics - The #1 Video Marketing Tool

The world's best brands use tubics to power their YouTube and video marketing.

The tubics software powers marketers with data-driven video ideation, creation and optimization.

Get a demo
Feedback

We all need people who will give us feedback. That's how we improve.

Bill Gates

Share feedback on this list