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Top Retail Banks on YouTube

Managing your money becomes increasingly more important for consumers. Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption. To address the most engaged financial consumers banks need to focus on helpfulness in their video content marketing. Studies by Google show that 88% of financial consumers say that it's important that financial services should make life easier.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Nubank
by
Brazil
1410000
+
1.4
%
(
20000
)
Views (Sep '22)
15791174
+
5.0
%

Channel Name: Nubank

Country: Brazil

Subscribers: 1410000

Views: 4.97

Content Score: 144

0
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Santander Brasil
by
Santander Group
Brazil
894000
+
0.2
%
(
2000
)
Views (Sep '22)
902936
+
0.2
%

Channel Name: Santander Brasil

Country: Brazil

Subscribers: 894000

Views: 0.22

Content Score: 72

0
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State Bank of India
by
India
423000
+
0.2
%
(
1000
)
Views (Sep '22)
11827887
+
1.8
%

Channel Name: State Bank of India

Country: India

Subscribers: 423000

Views: 1.77

Content Score: 48

0
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SCB Thailand
by
Siam Commercial Bank PCL
Thailand
261000
+
0.4
%
(
1000
)
Views (Sep '22)
13032333
+
1.6
%

Channel Name: SCB Thailand

Country: Thailand

Subscribers: 261000

Views: 1.58

Content Score: 4

0
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Erste Group
by
Erste Group
Austria
241000
+
0.4
%
(
1000
)
Views (Sep '22)
4387530
+
3.6
%

Channel Name: Erste Group

Country: Austria

Subscribers: 241000

Views: 3.65

Content Score: 96

0
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ING Polska
by
ING Group
Poland
237000
+
0.0
%
(
0
)
Views (Sep '22)
1575625
+
0.6
%

Channel Name: ING Polska

Country: Poland

Subscribers: 237000

Views: 0.57

Content Score: 48

0
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ING Only Football
by
ING Group
Netherlands
194000
+
0.0
%
(
0
)
Views (Sep '22)
52411
+
0.1
%

Channel Name: ING Only Football

Country: Netherlands

Subscribers: 194000

Views: 0.09

Content Score: 192

0
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Garanti BBVA
by
Banco Bilbao Vizcaya Argentaria
Turkey
155000
+
0.0
%
(
0
)
Views (Sep '22)
804506
+
-0.1
%

Channel Name: Garanti BBVA

Country: Turkey

Subscribers: 155000

Views: -0.14

Content Score: 16

0
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Bank of America
by
United States
112000
+
0.0
%
(
0
)
Views (Sep '22)
82048
+
0.7
%

Channel Name: Bank of America

Country: United States

Subscribers: 112000

Views: 0.71

Content Score: 36

0
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Santander_Mex
by
Santander Group
Mexico
105000
+
1.0
%
(
1000
)
Views (Sep '22)
4994663
+
3.4
%

Channel Name: Santander_Mex

Country: Mexico

Subscribers: 105000

Views: 3.44

Content Score: 72

0
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Axis Bank
by
India
98200
+
0.4
%
(
400
)
Views (Sep '22)
840627
+
0.2
%

Channel Name: Axis Bank

Country: India

Subscribers: 98200

Views: 0.16

Content Score: 4

0
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Intesa Sanpaolo
by
Italy
92000
+
1.3
%
(
1200
)
Views (Sep '22)
4492204
+
14.4
%

Channel Name: Intesa Sanpaolo

Country: Italy

Subscribers: 92000

Views: 14.38

Content Score: 9

0
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Santander Argentina Oficial
by
Santander Group
Argentina
88200
+
0.7
%
(
600
)
Views (Sep '22)
1840359
+
0.6
%

Channel Name: Santander Argentina Oficial

Country: Argentina

Subscribers: 88200

Views: 0.56

Content Score: 36

0
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SantanderChile
by
Santander Group
Chile
80200
+
0.5
%
(
400
)
Views (Sep '22)
5323817
+
2.1
%

Channel Name: SantanderChile

Country: Chile

Subscribers: 80200

Views: 2.08

Content Score: 9

0
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Citibanamex
by
Citigroup Inc.
Mexico
79000
+
3.0
%
(
2300
)
Views (Sep '22)
17446351
+
3.1
%

Channel Name: Citibanamex

Country: Mexico

Subscribers: 79000

Views: 3.07

Content Score: 8

0
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ING Türkiye
by
ING Group
Turkey
72300
+
0.3
%
(
200
)
Views (Sep '22)
706726
+
0.4
%

Channel Name: ING Türkiye

Country: Turkey

Subscribers: 72300

Views: 0.41

Content Score: 4

0
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Citi
by
Citigroup Inc.
United States
70000
+
3.1
%
(
2100
)
Views (Sep '22)
12854646
+
7.8
%

Channel Name: Citi

Country: United States

Subscribers: 70000

Views: 7.75

Content Score: 36

0
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ttb bank
by
Thailand
67600
+
1.8
%
(
1200
)
Views (Sep '22)
2357348
+
0.8
%

Channel Name: ttb bank

Country: Thailand

Subscribers: 67600

Views: 0.81

Content Score: 4

0
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ING Nederland
by
ING Group
Netherlands
54300
+
0.0
%
(
0
)
Views (Sep '22)
88856
+
0.2
%

Channel Name: ING Nederland

Country: Netherlands

Subscribers: 54300

Views: 0.23

Content Score: 48

0
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ABA Bank
by
Cambodia
52000
+
1.6
%
(
800
)
Views (Sep '22)
537251
+
2.1
%

Channel Name: ABA Bank

Country: Cambodia

Subscribers: 52000

Views: 2.11

Content Score: 72

0
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La Banque Postale
by
France
51900
+
0.4
%
(
200
)
Views (Sep '22)
359806
+
1.9
%

Channel Name: La Banque Postale

Country: France

Subscribers: 51900

Views: 1.9

Content Score: 48

0
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National Bank of Egypt
by
Egypt
51100
+
0.4
%
(
200
)
Views (Sep '22)
33802
+
0.0
%

Channel Name: National Bank of Egypt

Country: Egypt

Subscribers: 51100

Views: 0.04

Content Score: 4

0
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Capital One
by
United States
50800
+
3.5
%
(
1700
)
Views (Sep '22)
2007908
+
11.9
%

Channel Name: Capital One

Country: United States

Subscribers: 50800

Views: 11.87

Content Score: 36

0
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Revolut
by
United Kingdom
47700
+
0.2
%
(
100
)
Views (Sep '22)
57789
+
0.3
%

Channel Name: Revolut

Country: United Kingdom

Subscribers: 47700

Views: 0.26

Content Score: 12

0
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BNP Paribas
by
BNP Paribas
France
45400
+
0.4
%
(
200
)
Views (Sep '22)
31399
+
0.0
%

Channel Name: BNP Paribas

Country: France

Subscribers: 45400

Views: 0.04

Content Score: 12

0
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Banco Santander España
by
Santander Group
Spain
38800
+
0.5
%
(
200
)
Views (Sep '22)
49460
+
0.0
%

Channel Name: Banco Santander España

Country: Spain

Subscribers: 38800

Views: 0.04

Content Score: 8

0
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Standard Chartered Bank
by
United Kingdom
38400
+
1.6
%
(
600
)
Views (Sep '22)
321700
+
0.4
%

Channel Name: Standard Chartered Bank

Country: United Kingdom

Subscribers: 38400

Views: 0.38

Content Score: 12

0
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HSBC
by
HSBC
United Kingdom
37700
+
0.5
%
(
200
)
Views (Sep '22)
18741
+
-0.1
%

Channel Name: HSBC

Country: United Kingdom

Subscribers: 37700

Views: -0.06

Content Score: 24

0
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ING Romania
by
ING Group
Romania
36500
+
6.4
%
(
2200
)
Views (Sep '22)
2073182
+
2.9
%

Channel Name: ING Romania

Country: Romania

Subscribers: 36500

Views: 2.93

Content Score: 8

0
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United Bank for Africa
by
United Bank for Africa Plc
Nigeria
34500
+
0.3
%
(
100
)
Views (Sep '22)
9838
+
0.1
%

Channel Name: United Bank for Africa

Country: Nigeria

Subscribers: 34500

Views: 0.05

Content Score: 48

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Retail Banks on YouTube

Studies by research firm Known and Google show that 88% of financial consumers say that it's important that financial services should make life easier. Help content on YouTube is the key to achieving this.

YouTube is a video platform, where you can find all kinds of content: clips, music, tutorials, etc. Videos are seen, shared, and broadcasted on the web at an incredible speed. This is one of the main reasons why you should consider setting up a YouTube channel for your retail bank. YouTube is a very powerful website, which allows you to boost your digital communication strategy. Many big brands, from all sectors (banking, food, cosmetics, etc.) use YouTube to post video tutorials, advertisements, product information videos, etc. As a leading retail bank, you should aim to increase your presence on YouTube, and join successful Retail bank channels such as SCB Thailand, State Bank of India, Axis Bank, or ING Polska.

YouTube & Video Marketing in the Retail Banking Industry

When you wish to market your retail bank, and you work on establishing your marketing strategy, hopefully, you have thought about the benefits of web marketing and video marketing on YouTube! Social networks and websites are, as mentioned before, a great way to get known. Here are some of the advantages of creating a YouTube account for your Retail bank: free advertising, increases visibility, and last but not least, the opportunity to be creative. Viewers on YouTube are becoming more and more exigent and want to see high-quality content, funny and entertaining videos, or DIY and educating videos. That is why many retail banks have invested time and money in building their YouTube channel so that their customers can reach them and increase their visibility as well as the traffic to their websites.

YouTube Marketing Trends in Retail Banking

So what do you see if you visit leading retain banks’ YouTube channels? It seems retail banks are mainly using their YouTube channels to spread their advertising videos across the world. YouTube is a fantastic way for retail banks to introduce their businesses and let their customers discover their products. Some retail banks use their YouTube channels as educational platforms, where they teach their customers everything that they need to know about banking in general. Many retail banks like to create fun and engaging videos in which actors are playing everyday lives situations talking about their banking needs. Finally, like other successful businesses, retail banks are using the power of influencers in their videos, to promote their products, spread their messages, and thus reach new and existing customers.

Top YouTube Channels Across Industries

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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