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Top Retail Banks on YouTube

Managing your money becomes increasingly more important for consumers. Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption. To address the most engaged financial consumers banks need to focus on helpfulness in their video content marketing. Studies by Google show that 88% of financial consumers say that it's important that financial services should make life easier.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Nubank
by
Brazil
1610000
+
1.3
%
(
20000
)
Views (Sep '22)
5603439
+
1.4
%

Channel Name: Nubank

Country: Brazil

Subscribers: 1610000

Views: 1.39

Content Score: 192

0
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Santander Brasil
by
Santander Group
Brazil
977000
+
0.4
%
(
4000
)
Views (Sep '22)
1559791
+
0.4
%

Channel Name: Santander Brasil

Country: Brazil

Subscribers: 977000

Views: 0.38

Content Score: 108

0
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State Bank of India
by
India
916000
+
0.1
%
(
1000
)
Views (Sep '22)
11218983
+
1.4
%

Channel Name: State Bank of India

Country: India

Subscribers: 916000

Views: 1.37

Content Score: 24

0
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SCB Thailand
by
Siam Commercial Bank PCL
Thailand
276000
+
1.1
%
(
3000
)
Views (Sep '22)
1463117
+
0.2
%

Channel Name: SCB Thailand

Country: Thailand

Subscribers: 276000

Views: 0.17

Content Score: 4

0
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ING Polska
by
ING Group
Poland
244000
+
0.0
%
(
0
)
Views (Sep '22)
2986889
+
1.0
%

Channel Name: ING Polska

Country: Poland

Subscribers: 244000

Views: 0.96

Content Score: 48

0
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Erste Group
by
Erste Group
Austria
243000
+
0.0
%
(
0
)
Views (Sep '22)
174114
+
0.1
%

Channel Name: Erste Group

Country: Austria

Subscribers: 243000

Views: 0.12

Content Score: 96

0
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ING Only Football
by
ING Group
Netherlands
193000
+
0.0
%
(
0
)
Views (Sep '22)
52218
+
0.1
%

Channel Name: ING Only Football

Country: Netherlands

Subscribers: 193000

Views: 0.09

Content Score: 192

0
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Garanti BBVA
by
Banco Bilbao Vizcaya Argentaria
Turkey
159000
+
1.3
%
(
2000
)
Views (Sep '22)
3407017
+
0.6
%

Channel Name: Garanti BBVA

Country: Turkey

Subscribers: 159000

Views: 0.6

Content Score: 16

0
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Axis Bank
by
India
137000
+
4.6
%
(
6000
)
Views (Sep '22)
29620538
+
3.5
%

Channel Name: Axis Bank

Country: India

Subscribers: 137000

Views: 3.54

Content Score: 4

0
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Intesa Sanpaolo
by
Italy
118000
+
2.6
%
(
3000
)
Views (Sep '22)
748086
+
1.6
%

Channel Name: Intesa Sanpaolo

Country: Italy

Subscribers: 118000

Views: 1.6

Content Score: 9

0
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Bank of America
by
United States
115000
+
0.9
%
(
1000
)
Views (Sep '22)
67426
+
0.6
%

Channel Name: Bank of America

Country: United States

Subscribers: 115000

Views: 0.63

Content Score: 36

0
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Santander_Mex
by
Santander Group
Mexico
111000
+
0.0
%
(
0
)
Views (Sep '22)
1259699
+
1.2
%

Channel Name: Santander_Mex

Country: Mexico

Subscribers: 111000

Views: 1.23

Content Score: 48

0
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Santander Argentina Oficial
by
Santander Group
Argentina
97000
+
0.7
%
(
700
)
Views (Sep '22)
969934
+
-0.3
%

Channel Name: Santander Argentina Oficial

Country: Argentina

Subscribers: 97000

Views: -0.26

Content Score: 36

0
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Citibanamex
by
Citigroup Inc.
Mexico
94600
+
0.8
%
(
700
)
Views (Sep '22)
69282569
+
-14.3
%

Channel Name: Citibanamex

Country: Mexico

Subscribers: 94600

Views: -14.35

Content Score: 12

0
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Citi
by
Citigroup Inc.
United States
85300
+
1.1
%
(
900
)
Views (Sep '22)
9652171
+
-5.7
%

Channel Name: Citi

Country: United States

Subscribers: 85300

Views: -5.69

Content Score: 18

0
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SantanderChile
by
Santander Group
Chile
83000
+
0.1
%
(
100
)
Views (Sep '22)
1838783
+
0.6
%

Channel Name: SantanderChile

Country: Chile

Subscribers: 83000

Views: 0.63

Content Score: 18

0
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ttb bank
by
Thailand
78900
+
1.0
%
(
800
)
Views (Sep '22)
10933158
+
3.1
%

Channel Name: ttb bank

Country: Thailand

Subscribers: 78900

Views: 3.14

Content Score: 4

0
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ING Türkiye
by
ING Group
Turkey
75400
+
-0.1
%
(
100
)
Views (Sep '22)
30056
+
0.0
%

Channel Name: ING Türkiye

Country: Turkey

Subscribers: 75400

Views: 0.02

Content Score: 4

0
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Capital One
by
United States
73700
+
0.8
%
(
600
)
Views (Sep '22)
3162676
+
6.8
%

Channel Name: Capital One

Country: United States

Subscribers: 73700

Views: 6.82

Content Score: 12

0
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ABA Bank
by
Cambodia
73100
+
1.7
%
(
1200
)
Views (Sep '22)
1827683
+
3.5
%

Channel Name: ABA Bank

Country: Cambodia

Subscribers: 73100

Views: 3.5

Content Score: 72

0
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National Bank of Egypt
by
Egypt
62600
+
0.5
%
(
300
)
Views (Sep '22)
8842456
+
7.2
%

Channel Name: National Bank of Egypt

Country: Egypt

Subscribers: 62600

Views: 7.23

Content Score: 4

0
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La Banque Postale
by
France
57300
+
1.6
%
(
900
)
Views (Sep '22)
248803
+
1.2
%

Channel Name: La Banque Postale

Country: France

Subscribers: 57300

Views: 1.22

Content Score: 48

0
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ING Nederland
by
ING Group
Netherlands
54700
+
0.0
%
(
0
)
Views (Sep '22)
331701
+
-0.8
%

Channel Name: ING Nederland

Country: Netherlands

Subscribers: 54700

Views: -0.83

Content Score: 48

0
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Revolut
by
United Kingdom
53400
+
0.6
%
(
300
)
Views (Sep '22)
12564
+
4.6
%

Channel Name: Revolut

Country: United Kingdom

Subscribers: 53400

Views: 4.57

Content Score: 108

0
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BNP Paribas
by
BNP Paribas
France
48100
+
0.6
%
(
300
)
Views (Sep '22)
2297122
+
2.0
%

Channel Name: BNP Paribas

Country: France

Subscribers: 48100

Views: 2.01

Content Score: 6

0
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ING Romania
by
ING Group
Romania
44400
+
0.7
%
(
300
)
Views (Sep '22)
219136
+
0.3
%

Channel Name: ING Romania

Country: Romania

Subscribers: 44400

Views: 0.25

Content Score: 8

0
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Standard Chartered Bank
by
United Kingdom
42100
+
0.7
%
(
300
)
Views (Sep '22)
852625
+
0.8
%

Channel Name: Standard Chartered Bank

Country: United Kingdom

Subscribers: 42100

Views: 0.82

Content Score: 3

0
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HSBC
by
HSBC
United Kingdom
41600
+
1.0
%
(
400
)
Views (Sep '22)
510638
+
1.4
%

Channel Name: HSBC

Country: United Kingdom

Subscribers: 41600

Views: 1.36

Content Score: 16

0
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Banco Santander España
by
Santander Group
Spain
41000
+
0.2
%
(
100
)
Views (Sep '22)
47669
+
0.0
%

Channel Name: Banco Santander España

Country: Spain

Subscribers: 41000

Views: 0.03

Content Score: 8

0
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United Bank for Africa
by
United Bank for Africa Plc
Nigeria
38300
+
0.5
%
(
200
)
Views (Sep '22)
14824
+
0.1
%

Channel Name: United Bank for Africa

Country: Nigeria

Subscribers: 38300

Views: 0.08

Content Score: 48

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Retail Banks on YouTube

Studies by research firm Known and Google show that 88% of financial consumers say that it's important that financial services should make life easier. Help content on YouTube is the key to achieving this.

YouTube is a video platform, where you can find all kinds of content: clips, music, tutorials, etc. Videos are seen, shared, and broadcasted on the web at an incredible speed. This is one of the main reasons why you should consider setting up a YouTube channel for your retail bank. YouTube is a very powerful website, which allows you to boost your digital communication strategy. Many big brands, from all sectors (banking, food, cosmetics, etc.) use YouTube to post video tutorials, advertisements, product information videos, etc. As a leading retail bank, you should aim to increase your presence on YouTube, and join successful Retail bank channels such as SCB Thailand, State Bank of India, Axis Bank, or ING Polska.

YouTube & Video Marketing in the Retail Banking Industry

When you wish to market your retail bank, and you work on establishing your marketing strategy, hopefully, you have thought about the benefits of web marketing and video marketing on YouTube! Social networks and websites are, as mentioned before, a great way to get known. Here are some of the advantages of creating a YouTube account for your Retail bank: free advertising, increases visibility, and last but not least, the opportunity to be creative. Viewers on YouTube are becoming more and more exigent and want to see high-quality content, funny and entertaining videos, or DIY and educating videos. That is why many retail banks have invested time and money in building their YouTube channel so that their customers can reach them and increase their visibility as well as the traffic to their websites.

YouTube Marketing Trends in Retail Banking

So what do you see if you visit leading retain banks’ YouTube channels? It seems retail banks are mainly using their YouTube channels to spread their advertising videos across the world. YouTube is a fantastic way for retail banks to introduce their businesses and let their customers discover their products. Some retail banks use their YouTube channels as educational platforms, where they teach their customers everything that they need to know about banking in general. Many retail banks like to create fun and engaging videos in which actors are playing everyday lives situations talking about their banking needs. Finally, like other successful businesses, retail banks are using the power of influencers in their videos, to promote their products, spread their messages, and thus reach new and existing customers.

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is.

A channel's view count gets compared to subscribers, likes and comments.

Learn more

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