Top Retail Banks on YouTube

Managing your money becomes increasingly more important for consumers. Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption. To address the most engaged financial consumers banks need to focus on helpfulness in their video content marketing. Studies by Google show that 88% of financial consumers say that it's important that financial services should make life easier.

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Nubank
by
Brazil
1250000
+
1.6
%
(
20000
)
April (2022)
1362572
+
0.9
%
0
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Santander Brasil
by
Santander Group
Brazil
861000
+
0.3
%
(
3000
)
April (2022)
6389513
+
1.6
%
0
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State Bank of India
by
India
405000
+
0.5
%
(
2000
)
April (2022)
4359627
+
0.8
%
0
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SCB Thailand
by
Siam Commercial Bank PCL
Thailand
252000
+
0.0
%
(
0
)
April (2022)
5504926
+
-0.7
%
0
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ING Polska
by
ING Group
Poland
236000
+
0.0
%
(
0
)
April (2022)
1445471
+
0.5
%
0
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Erste Group
by
Erste Group
Austria
236000
+
0.8
%
(
2000
)
April (2022)
953625
+
0.8
%
0
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ING Only Football
by
ING Group
Netherlands
195000
+
0.5
%
(
1000
)
April (2022)
152828
+
0.3
%
0
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Garanti BBVA
by
Banco Bilbao Vizcaya Argentaria
Turkey
151000
+
0.7
%
(
1000
)
April (2022)
1247106
+
0.2
%
0
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Bank of America
by
United States
109000
+
0.0
%
(
0
)
April (2022)
105264
+
0.7
%
0
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Santander_Mex
by
Santander Group
Mexico
100000
+
0.0
%
(
0
)
April (2022)
290496080
+
-74.1
%
0
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Axis Bank
by
India
92000
+
0.4
%
(
400
)
April (2022)
61553
+
0.0
%
0
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Santander Argentina Oficial
by
Santander Group
Argentina
83300
+
0.4
%
(
300
)
April (2022)
119744
+
0.0
%
0
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Intesa Sanpaolo
by
Italy
80200
+
0.8
%
(
600
)
April (2022)
227038
+
1.0
%
0
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SantanderChile
by
Santander Group
Chile
78000
+
0.1
%
(
100
)
April (2022)
3713685
+
2.0
%
0
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Citibanamex
by
Citigroup Inc.
Mexico
71500
+
0.6
%
(
400
)
April (2022)
13621113
+
2.2
%
0
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ING Türkiye
by
ING Group
Turkey
71200
+
0.1
%
(
100
)
April (2022)
728699
+
0.4
%
0
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Citi
by
Citigroup Inc.
United States
59400
+
1.9
%
(
1100
)
April (2022)
15806892
+
13.2
%
0
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ttb bank
by
Thailand
59200
+
0.5
%
(
300
)
April (2022)
2470295
+
0.9
%
0
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ING Nederland
by
ING Group
Netherlands
53600
+
0.0
%
(
0
)
April (2022)
34355
+
0.1
%
0
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La Banque Postale
by
France
50800
+
1.0
%
(
500
)
April (2022)
203627
+
1.1
%
0
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National Bank of Egypt
by
Egypt
46400
+
2.4
%
(
1100
)
April (2022)
4562320
+
7.5
%
0
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Revolut
by
United Kingdom
43200
+
2.9
%
(
1200
)
April (2022)
38322
+
0.2
%
0
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BNP Paribas
by
BNP Paribas
France
42600
+
0.5
%
(
200
)
April (2022)
40012
+
0.1
%
0
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Capital One
by
United States
40600
+
1.0
%
(
400
)
April (2022)
44957
+
0.4
%
0
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Banco Santander España
by
Santander Group
Spain
36900
+
0.3
%
(
100
)
April (2022)
443000
+
0.5
%
0
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ABA Bank
by
Cambodia
36400
+
3.1
%
(
1100
)
April (2022)
92936
+
0.5
%
0
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HSBC
by
HSBC
United Kingdom
35800
+
0.6
%
(
200
)
April (2022)
88772
+
0.2
%
0
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Standard Chartered Bank
by
United Kingdom
34400
+
0.6
%
(
200
)
April (2022)
121745
+
0.2
%
0
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Alpha Bank
by
Greece
32000
+
0.3
%
(
100
)
April (2022)
1341501
+
4.9
%
0
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Deutsche Kreditbank (DKB)
by
Bayerische Landesbank
Germany
31600
+
0.0
%
(
0
)
April (2022)
2669382
+
13.8
%
0
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United Bank for Africa
by
United Bank for Africa Plc
Nigeria
31100
+
1.0
%
(
300
)
April (2022)
83956
+
0.6
%
0
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Deutsche Bank
by
Deutsche Bank AG
Germany
31000
+
0.7
%
(
200
)
April (2022)
88061
+
0.2
%
0
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Crédit Agricole - À votre service
by
Crédit Agricole
France
30500
+
0.0
%
(
0
)
April (2022)
451
+
4.5
%
0
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ING Romania
by
ING Group
Romania
28800
+
0.3
%
(
100
)
April (2022)
1566016
+
2.8
%
0
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ING España
by
ING Group
Spain
25400
+
1.2
%
(
300
)
April (2022)
763444
+
-9.6
%
0
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ING Philippines
by
ING Group
Philippines
24900
+
0.4
%
(
100
)
April (2022)
4677
+
0.0
%
0
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HSBC Hong Kong
by
HSBC
Hong Kong
23400
+
0.9
%
(
200
)
April (2022)
7628579
+
3.3
%
0
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HSBC México
by
HSBC
Mexico
21700
+
0.9
%
(
200
)
April (2022)
1730356
+
17.3
%
0
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Альфа-Банк
by
Russian Federation
21500
+
0.5
%
(
100
)
April (2022)
9809
+
0.0
%
0
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Banorte
by
Mexico
20700
+
1.0
%
(
200
)
April (2022)
6031830
+
12.3
%
0
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Santander Bank Polska
by
Santander Group
Poland
20700
+
0.5
%
(
100
)
April (2022)
413000
+
1.2
%
0
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Barclays UK
by
Barclays
United Kingdom
18900
+
0.5
%
(
100
)
April (2022)
544936
+
1.8
%
0
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Banco Nacional de Bolivia
by
Bolivia
17900
+
1.1
%
(
200
)
April (2022)
28238
+
0.8
%
0
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Santander UK
by
Santander Group
United Kingdom
17700
+
0.0
%
(
0
)
April (2022)
17456
+
-0.1
%
0
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National Bank of Greece
by
Greece
17700
+
0.6
%
(
100
)
April (2022)
1458273
+
6.2
%
0
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Santander Bank
by
Santander Group
United States
16800
+
0.0
%
(
0
)
April (2022)
711
+
0.5
%
0
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Rabobank
by
Coöperatieve Rabobank U.A.
Netherlands
15500
+
1.3
%
(
200
)
April (2022)
55196
+
0.1
%
0
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Lloyds Bank
by
United Kingdom
14100
+
0.7
%
(
100
)
April (2022)
49272
+
1.2
%
0
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Building Nubank
by
Brazil
14000
+
0.7
%
(
100
)
April (2022)
3920
+
2.0
%
0
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N26
by
Tencent
Germany
14000
+
0.7
%
(
100
)
April (2022)
23418
+
0.1
%
0
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ANZ Australia
by
Australia and New Zealand Banking Group Limited
Australia
13100
+
0.8
%
(
100
)
April (2022)
11565
+
0.7
%
0
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Banque Populaire
by
Groupe BPCE
France
12900
+
0.8
%
(
100
)
April (2022)
21910
+
0.2
%
0
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UniCredit Italia
by
UniCredit S.p.A.
Italy
12600
+
0.0
%
(
0
)
April (2022)
12884
+
0.2
%
0
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Banco Unión S.A.
by
Bolivia
12600
+
0.8
%
(
100
)
April (2022)
13468
+
0.7
%
0
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ING Australia
by
ING Group
Australia
12500
+
0.0
%
(
0
)
April (2022)
1327
+
0.1
%
0
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Газпромбанк
by
Gazprom
Russian Federation
12000
+
0.0
%
(
0
)
April (2022)
3139
+
0.0
%
0
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Piraeus Bank
by
Greece
11500
+
0.0
%
(
0
)
April (2022)
785157
+
1.2
%
0
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Life at HSBC
by
HSBC
Hong Kong
11100
+
0.9
%
(
100
)
April (2022)
13934
+
0.3
%
0
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Silicon Valley Bank
by
SVB Financial Group
United States
10300
+
0.0
%
(
0
)
April (2022)
1390
+
0.0
%
0
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BANCO SANTANDER
by
Santander Group
Spain
10100
+
1.0
%
(
100
)
April (2022)
21241
+
0.1
%
0
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СберБизнес
by
Russian Federation
9980
+
0.4
%
(
40
)
April (2022)
9334
+
0.0
%
0
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nab
by
National Australia Bank Limited
Australia
9830
+
0.3
%
(
30
)
April (2022)
36731
+
0.1
%
0
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Citi Brasil
by
Citigroup Inc.
Brazil
9790
+
0.1
%
(
10
)
April (2022)
305
+
0.0
%
0
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Standard Bank SA
by
South Africa
9700
+
0.9
%
(
90
)
April (2022)
149928
+
0.5
%
0
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Finanzas para Mortales - Educación Financiera
by
Santander Group
Spain
9090
+
0.3
%
(
30
)
April (2022)
6083
+
0.9
%
0
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Sparkasse
by
Sparkassen-Finanzgruppe
Germany
9020
+
0.1
%
(
10
)
April (2022)
404850
+
9.9
%
0
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Central Bank of India
by
India
8810
+
3.8
%
(
320
)
April (2022)
20376
+
9.1
%
0
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ING France
by
ING Group
France
8280
+
0.4
%
(
30
)
April (2022)
1932
+
0.3
%
0
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HSBC UK
by
HSBC
United Kingdom
8090
+
0.6
%
(
50
)
April (2022)
10631
+
0.1
%
0
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U.S. Bank
by
United States
8060
+
0.9
%
(
70
)
April (2022)
13155
+
1.3
%
0
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Saxo Bank
by
Denmark
7100
+
0.6
%
(
40
)
April (2022)
903
+
0.0
%
0
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Eurobank Group
by
Fairfax Financial Holdings
Greece
6440
+
0.6
%
(
40
)
April (2022)
1754990
+
2.4
%
0
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Commerzbank AG
by
Commerzbank AG
Germany
6370
+
0.6
%
(
40
)
April (2022)
22551
+
0.2
%
0
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ANZ New Zealand
by
Australia and New Zealand Banking Group Limited
New Zealand
6340
+
0.2
%
(
10
)
April (2022)
2438616
+
-22.2
%
0
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channelocbc
by
Singapore
5470
+
0.7
%
(
40
)
April (2022)
25527
+
-0.1
%
0
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UniCredit Bank Romania
by
UniCredit S.p.A.
Romania
5270
+
0.4
%
(
20
)
April (2022)
3783
+
0.1
%
0
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Postbank
by
Deutsche Bank AG
Germany
5260
+
1.0
%
(
50
)
April (2022)
27887
+
1.8
%
0
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Banque Nationale du Canada
by
Canada
5140
+
1.0
%
(
50
)
April (2022)
2348
+
0.1
%
0
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Ecobank Group
by
Togo
4970
+
6.0
%
(
280
)
April (2022)
25033
+
0.2
%
0
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ING Deutschland
by
ING Group
Germany
4890
+
1.2
%
(
60
)
April (2022)
349751
+
-8.9
%
0
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Royal Bank of Scotland
by
United Kingdom
4790
+
0.2
%
(
10
)
April (2022)
7489
+
0.2
%
0
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HypoVereinsbank - UniCredit - Deutschland
by
UniCredit S.p.A.
Germany
4650
+
0.2
%
(
10
)
April (2022)
4438
+
0.6
%
0
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Bank of Cyprus Official
by
Cyprus
4170
+
0.5
%
(
20
)
April (2022)
3545
+
0.1
%
0
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GroupeBPCE
by
Groupe BPCE
France
4090
+
0.3
%
(
10
)
April (2022)
5444
+
0.3
%
0
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Varo. A bank for all of us.
by
United States
4010
+
1.3
%
(
50
)
April (2022)
1591803
+
16.2
%
0
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HSBC Türkiye
by
HSBC
Turkey
3870
+
0.5
%
(
20
)
April (2022)
3141
+
0.0
%
0
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Erste Bank und Sparkasse
by
Erste Group
Austria
3500
+
0.6
%
(
20
)
April (2022)
9406
+
0.1
%
0
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ingbelgique
by
ING Group
Belgium
3430
+
0.9
%
(
30
)
April (2022)
849134
+
17.5
%
0
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Barclays
by
Barclays
United Kingdom
2840
+
0.3
%
(
10
)
April (2022)
2365
+
0.0
%
0
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WestpacNZ
by
New Zealand
2820
+
0.4
%
(
10
)
April (2022)
6071
+
0.2
%
0
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ING België
by
ING Group
Belgium
2740
+
0.4
%
(
10
)
April (2022)
863635
+
13.7
%
0
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HSBC Canada
by
HSBC
Canada
2620
+
0.0
%
(
0
)
April (2022)
1006
+
0.0
%
0
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Citi Singapore
by
Citigroup Inc.
Singapore
2580
+
0.4
%
(
10
)
April (2022)
23381
+
0.2
%
0
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UniCredit Bank Austria AG
by
UniCredit S.p.A.
Austria
2410
+
0.4
%
(
10
)
April (2022)
27793
+
1.1
%
0
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Deutsche Bank AG
by
Deutsche Bank AG
Germany
2350
+
0.0
%
(
0
)
April (2022)
330
+
0.0
%
0
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SBAB Bank
by
Sweden
2070
+
0.5
%
(
10
)
April (2022)
350763
+
1.9
%
0
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Rabo PASSI
by
Coöperatieve Rabobank U.A.
Netherlands
2000
+
-0.5
%
(
10
)
April (2022)
699
+
0.1
%
0
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Bank of the West
by
United States
1950
+
1.0
%
(
20
)
April (2022)
3105
+
0.3
%
0
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ING Italia
by
ING Group
Italy
1930
+
0.0
%
(
0
)
April (2022)
1043
+
0.1
%
0
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Bank Of New Zealand
by
New Zealand
1910
+
1.1
%
(
20
)
April (2022)
350725
+
5.7
%

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Retail Banks on YouTube

Studies by research firm Known and Google show that 88% of financial consumers say that it's important that financial services should make life easier. Help content on YouTube is the key to achieving this.

YouTube is a video platform, where you can find all kinds of content: clips, music, tutorials, etc. Videos are seen, shared, and broadcasted on the web at an incredible speed. This is one of the main reasons why you should consider setting up a YouTube channel for your retail bank. YouTube is a very powerful website, which allows you to boost your digital communication strategy. Many big brands, from all sectors (banking, food, cosmetics, etc.) use YouTube to post video tutorials, advertisements, product information videos, etc. As a leading retail bank, you should aim to increase your presence on YouTube, and join successful Retail bank channels such as SCB Thailand, State Bank of India, Axis Bank, or ING Polska.

YouTube & Video Marketing in the Retail Banking Industry

When you wish to market your retail bank, and you work on establishing your marketing strategy, hopefully, you have thought about the benefits of web marketing and video marketing on YouTube! Social networks and websites are, as mentioned before, a great way to get known. Here are some of the advantages of creating a YouTube account for your Retail bank: free advertising, increases visibility, and last but not least, the opportunity to be creative. Viewers on YouTube are becoming more and more exigent and want to see high-quality content, funny and entertaining videos, or DIY and educating videos. That is why many retail banks have invested time and money in building their YouTube channel so that their customers can reach them and increase their visibility as well as the traffic to their websites.

YouTube Marketing Trends in Retail Banking

So what do you see if you visit leading retain banks’ YouTube channels? It seems retail banks are mainly using their YouTube channels to spread their advertising videos across the world. YouTube is a fantastic way for retail banks to introduce their businesses and let their customers discover their products. Some retail banks use their YouTube channels as educational platforms, where they teach their customers everything that they need to know about banking in general. Many retail banks like to create fun and engaging videos in which actors are playing everyday lives situations talking about their banking needs. Finally, like other successful businesses, retail banks are using the power of influencers in their videos, to promote their products, spread their messages, and thus reach new and existing customers.

Top YouTube Channels Across Industries

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

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