Top 30 YouTube Channels of Retail Banks

Managing your money becomes increasingly more important for consumers. Careful consideration of financial decisions has become the norm as financial consumers navigate banking, lending, and payment offerings in a world of constant disruption. To address the most engaged financial consumers banks need to focus on helpfulness in their video content marketing. Studies by Google show that 88% of financial consumers say that it's important that financial services should make life easier.

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Top YouTube Channels of Retail Banks


# Channel Subscribers Country Engagement score
1 117K + 0 % United States
Description
Channel Description N/A
Content Territory
bank of america
11M
financial goals
18K
small business owner
15K
women in business
18K
entrepreneurship
1.8M
leadership lessons
3.6K
mental health awareness
165K
giving back
8.1K
boston marathon
165K
charity runs
6.6K
2 90K + 0.45 % United States
Description
Channel Description N/A
Content Territory
citi
1M
career development
41K
financial services
91K
banking industry
6.6K
sustainability
823K
women in tech
33K
diversity and inclusion
50K
fintech
368K
artificial intelligence
1.8M
wealth management
110K
3 82K + 0.49 % United States
Description
Channel Description N/A
Content Territory
capital one
11M
financial products and services
1K
credit cards
1.5M
savings accounts
165K
auto loans
110K
banking
246K
finance
1.8M
money management
110K
personal finance
135K
business financing
8.1K
4 75K + 0.54 % United States
Description
Channel Description N/A
Content Territory
payoneer
1.2M
small business growth
1.6K
international trade
61K
cross border commerce
320
digital payment solutions
4.4K
global economy
33K
entrepreneurship
1.8M
financial technology
22K
fintech
368K
online payments
135K
e business
61K
export import
15K
startups
450K
innovation
673K
business expansion
6.6K
globally focused business
-
local business
27K
international business
91K
cross border payment solutions
480
5 64K + 0.78 % United States
Description
Channel Description N/A
Content Territory
chase bank
6.1M
jpmorgan chase
301K
financial services
91K
personal banking
33K
small business lending
135K
payment processing
91K
digital banking
165K
mobile banking
135K
online banking
550K
security features
1.9K
6 50K + 1.85 % United Kingdom
Description
Channel Description N/A
Content Territory
standard chartered
1.2M
banking
246K
finance
1.8M
emerging markets
41K
globalization
368K
technology
1M
sc juza
260
priority banking
1.6K
islamic finance
18K
open banking marketplace
20
7 50K + 0.81 % Canada
Description
Channel Description N/A
Content Territory
royal bank of canada
4.1M
banking
246K
financial institution
33K
canada
5M
global finance
12K
community impact
9.9K
diversity and inclusion
50K
cyber security
2.2M
information safety
320
team building
301K
ipad promotion
2.4K
car loan
301K
economy outlook
8.1K
investment advice
15K
8 45K + 0.68 % United Kingdom
Description
Channel Description N/A
Content Territory
hsbc
5M
financial services
91K
banking
246K
finance
1.8M
life is rarely a straight line
-
opportunity
823K
innovation
673K
sports marketing
22K
golf tournament
50K
rugby 7s
41K
football
11M
9 28K + 0.71 % United Kingdom
Description
Channel Description N/A
Content Territory
barclays uk
18K
personal finance
135K
banking tips
4.4K
money management
110K
financial literacy
165K
home ownership
15K
mortgage advice
5.4K
savings goals
3.6K
budgeting
135K
cost of living
165K
10 27K + 0.38 % United Kingdom
Description
NatWest YouTube channel is for anyone interested in car insurance, offering initiatives like What You Can Do to Help with the Ascore and providing information on services from companies within the UK. It also provides support through its government-backed Bankline service available for individuals and small businesses who may have no experience of finance. The channel offers videos filled with useful tips when sending a cheque abroad or overseas, which can be helpful to both personal users and small business owners without any financial background. It also provides valuable motivation content in its "Beyond the Podium" series where gamers share their stories about resilience and recovery. After watching these videos one will feel more confident and understand what we could learn from the struggles of successful people. NatWest is also known for providing interviews with famous businessmen, in a series called "Confessions," which can offer you an opportunity to appreciate where they started and how they overcame certain challenges when running their own businesses. Overall, NatWest YouTube channel offers valuable information that anyone interested in gaining knowledge of business or seeking motivation for success should take advantage of.
Content Territory
nat west
1.8M
banking tips
4.4K
business advice
18K
team gb
9.9K
finance for small businesses
5.4K
payment solutions
8.1K
online security tips
720
entrepreneurship lessons
1K
mental health in the workplace
8.1K
financial planning
135K
11 26K + 0.39 % Australia
Description
Channel Description N/A
Content Territory
commbank
1M
australian financial services
2.9K
banking tips
4.4K
money management
110K
personal finance
135K
home loans
368K
business loans
368K
commercial financing
1K
agri business
27K
small business
246K
side hustle
368K
entrepreneurship
1.8M
budgeting
135K
savings
201K
investment
1.2M
property development
15K
financial literacy
165K
cyber security
2.2M
online safety
27K
12 21K + 2.44 % United Kingdom
Description
Channel Description N/A
Content Territory
santander uk
301K
banking
246K
financial education
201K
money management
110K
personal finance
135K
investment advice
15K
apprenticeship programme
720
graduate scheme
22K
digital skills
27K
technology jobs
33K
13 19K + 0 % United States
Description
Channel Description N/A
Content Territory
banking
246K
financial goals
18K
retirement planning
165K
save money
135K
debt management
22K
credit report
110K
credit score
673K
savings account
165K
loans
1.8M
mortgage
550K
home buying
33K
small business
246K
entrepreneurship
1.8M
finance tips
12K
banking tips
4.4K
financial literacy
165K
14 18K + 0 % Australia
Description
Channel Description N/A
Content Territory
australia
4.1M
financial wellbeing
8.1K
banking careers
18K
institutional banking
1.6K
small medium enterprise smes
-
career growth
22K
job search
301K
work at anz
-
security matters
880
cybersecurity
2.2M
15 18K + 0.57 % United Kingdom
Description
Channel Description N/A
Content Territory
lloyds bank
2.2M
british business
720
money management
110K
finance news
165K
investments
1.2M
savings tips
2.9K
online banking
550K
digital skills
27K
financial literacy
165K
banking essentials
70
16 17K + 0 % United States
Description
Channel Description N/A
Content Territory
santander bank
1.2M
respect adds up
-
financial advice
74K
personal finance tips
9.9K
small business financing
3.6K
paycheck protection program
3.6K
covid 19 response
480
overdraft fees
15K
credit score matters
40
community first
33K
17 13K + 0 % Australia
Description
Channel Description N/A
Content Territory
in-g-australia
-
banking tips
4.4K
personal finance
135K
money management
110K
save money
135K
credit card
1.5M
home savings
880
insurance
1.5M
superannuation
110K
financial planning
135K
18 11K + 0.9 % Australia
Description
Channel Description N/A
Content Territory
national australian bank
1.9K
banking news
91K
financial insights
2.4K
commercial real estate
201K
net zero value impacts
-
cyber security
2.2M
indigenous business
880
property market update
260
economic outlook
8.1K
women in finance
4.4K
international women's day
8.1K
pathway to equity
-
regional agribusiness
-
health and wellness
74K
financial literacy
165K
scams awareness
1K
professional services accounting
390
business financing
8.1K
leadership interviews
2.4K
nab ceo
1.9K
road to zero
1.3K
built for sustainability
-
infrastructure development
12K
rural women empowerment
880
19 11K + 0 % United States
Description
Channel Description N/A
Content Territory
silicon valley bank
91K
fin tech
368K
venture capital
1.5M
startup life
5.4K
wine industry
1.6K
private equity
201K
svb
201K
fundraising 101
390
monetary policy
165K
corporate finance
74K
financial innovation
6.6K
19 11K + 0.91 % United States
Description
Channel Description N/A
Content Territory
usa bank
3.4M
banking experts
320
money goals
3.6K
financial confidence
880
credit management
12K
business loans
368K
mortgage lending
74K
direct deposit
61K
mobile app
301K
online banking
550K
21 11K + 1.92 % Australia
Description
Channel Description N/A
Content Territory
westpac banking
74K
australian finance
1.6K
financial literacy
165K
personal finances
12K
money management
110K
budget 2024
368K
economic trends
5.4K
sustainability goals
22K
cyber security
2.2M
scam protection
590
22 10K + 0.98 % United Kingdom
Description
Channel Description N/A
Content Territory
hsbc uk
135K
financial literacy
165K
money management
110K
mortgages made simple
170
banking products
6.6K
fraud prevention
6.6K
personal finance
135K
investment funds
61K
level up your finances
40
black history month
246K
23 9.5K + 0.21 % New Zealand
Description
Channel Description N/A
Content Territory
as b
673K
best video
110K
sustainability
823K
green future
5.4K
circular economy
110K
scams awareness
1K
financial literacy
165K
te reo maori
8.1K
mental health
1.2M
youth line
590
all blacks performance labs
70
leadership skills
165K
team communication
6.6K
high performance mindset
480
business trust
5.4K
accountability culture
1K
24 7.4K + 0.41 % New Zealand
Description
Channel Description N/A
Content Territory
anz bank
246K
new zealand
2.7M
kiwi saver scheme
720
financial literacy
165K
online safety tips
5.4K
scams and fraud prevention
-
business advice
18K
entrepreneurship
1.8M
mental health awareness
165K
lgbtq pride
2.9K
25 6.4K + 1.27 % United States
Description
Channel Description N/A
Content Territory
pnc bank
2.7M
financial literacy
165K
money management
110K
motorsports
823K
women in stem
27K
zelle payment
27K
online safety tips
5.4K
scam protection
590
investment advice
15K
retirement planning
165K
26 6.3K + 0.48 % United Kingdom
Description
Channel Description N/A
Content Territory
royal bank of scotland
673K
business banking
27K
digital banking
165K
financial tips
12K
scam protection
590
fraud prevention
6.6K
online security
18K
bankline tutorial
-
small business support
2.4K
uk finance
8.1K
rbs
673K
27 5.2K + 0.39 % United Kingdom
Description
Channel Description N/A
Content Territory
starling bank
165K
mobile banking
135K
digital banking
165K
business banks
27K
small business tips
6.6K
bookkeeping tutorials
1.9K
financial freedom
110K
money management
110K
vat returns
15K
hmrc
1.2M
tax calculations
61K
28 4.4K + 3.52 % United States
Description
Channel Description N/A
Content Territory
banking tips
4.4K
financial literacy
165K
made ready
2.4K
heloc
135K
home improvement
550K
student loans refinance
33K
small business owner
15K
sustainability
823K
community first
33K
champion the journey
-
29 4.3K - 0.23 % United Kingdom
Description
Channel Description N/A
Content Territory
banker a
320
blockchain finance
1.9K
digital banking
165K
cryptocurrency
2.2M
aml compliance
8.1K
kyc process
6.6K
risk based approach
5.4K
financial services
91K
virtual visa card
15K
debit cards
450K
30 3.5K + 0.29 % New Zealand
Description
Channel Description N/A
Content Territory
westpac nz
135K
banking tips and tricks
110
economy watch
480
new zealand finance news
480
financial literacy
165K
money management
110K
kiwisaver 101
-
inflation update
880
migration trends
720
business advice
18K
Position 1
Engagement score
Subs 117K + 0 %
Country United States
Content Territory
bank of america
11M
financial goals
18K
small business owner
15K
women in business
18K
entrepreneurship
1.8M
leadership lessons
3.6K
mental health awareness
165K
giving back
8.1K
boston marathon
165K
charity runs
6.6K

Position 2
Name
Engagement score
Subs 90K + 0.45 %
Country United States
Content Territory
citi
1M
career development
41K
financial services
91K
banking industry
6.6K
sustainability
823K
women in tech
33K
diversity and inclusion
50K
fintech
368K
artificial intelligence
1.8M
wealth management
110K

Position 3
Engagement score
Subs 82K + 0.49 %
Country United States
Content Territory
capital one
11M
financial products and services
1K
credit cards
1.5M
savings accounts
165K
auto loans
110K
banking
246K
finance
1.8M
money management
110K
personal finance
135K
business financing
8.1K

Position 4
Engagement score
Subs 75K + 0.54 %
Country United States
Content Territory
payoneer
1.2M
small business growth
1.6K
international trade
61K
cross border commerce
320
digital payment solutions
4.4K
global economy
33K
entrepreneurship
1.8M
financial technology
22K
fintech
368K
online payments
135K
e business
61K
export import
15K
startups
450K
innovation
673K
business expansion
6.6K
globally focused business
-
local business
27K
international business
91K
cross border payment solutions
480

Position 5
Name
Engagement score
Subs 64K + 0.78 %
Country United States
Content Territory
chase bank
6.1M
jpmorgan chase
301K
financial services
91K
personal banking
33K
small business lending
135K
payment processing
91K
digital banking
165K
mobile banking
135K
online banking
550K
security features
1.9K

Position 6
Engagement score
Subs 50K + 1.85 %
Country United Kingdom
Content Territory
standard chartered
1.2M
banking
246K
finance
1.8M
emerging markets
41K
globalization
368K
technology
1M
sc juza
260
priority banking
1.6K
islamic finance
18K
open banking marketplace
20

Position 7
Name
Engagement score
Subs 50K + 0.81 %
Country Canada
Content Territory
royal bank of canada
4.1M
banking
246K
financial institution
33K
canada
5M
global finance
12K
community impact
9.9K
diversity and inclusion
50K
cyber security
2.2M
information safety
320
team building
301K
ipad promotion
2.4K
car loan
301K
economy outlook
8.1K
investment advice
15K

Position 8
Name
Engagement score
Subs 45K + 0.68 %
Country United Kingdom
Content Territory
hsbc
5M
financial services
91K
banking
246K
finance
1.8M
life is rarely a straight line
-
opportunity
823K
innovation
673K
sports marketing
22K
golf tournament
50K
rugby 7s
41K
football
11M

Position 9
Engagement score
Subs 28K + 0.71 %
Country United Kingdom
Content Territory
barclays uk
18K
personal finance
135K
banking tips
4.4K
money management
110K
financial literacy
165K
home ownership
15K
mortgage advice
5.4K
savings goals
3.6K
budgeting
135K
cost of living
165K

Position 10
Engagement score
Subs 27K + 0.38 %
Country United Kingdom
Description
NatWest YouTube channel is for anyone interested in car insurance, offering initiatives like What You Can Do to Help with the Ascore and providing information on services from companies within the UK. It also provides support through its government-backed Bankline service available for individuals and small businesses who may have no experience of finance. The channel offers videos filled with useful tips when sending a cheque abroad or overseas, which can be helpful to both personal users and small business owners without any financial background. It also provides valuable motivation content in its "Beyond the Podium" series where gamers share their stories about resilience and recovery. After watching these videos one will feel more confident and understand what we could learn from the struggles of successful people. NatWest is also known for providing interviews with famous businessmen, in a series called "Confessions," which can offer you an opportunity to appreciate where they started and how they overcame certain challenges when running their own businesses. Overall, NatWest YouTube channel offers valuable information that anyone interested in gaining knowledge of business or seeking motivation for success should take advantage of.
Content Territory
nat west
1.8M
banking tips
4.4K
business advice
18K
team gb
9.9K
finance for small businesses
5.4K
payment solutions
8.1K
online security tips
720
entrepreneurship lessons
1K
mental health in the workplace
8.1K
financial planning
135K

Position 11
Engagement score
Subs 26K + 0.39 %
Country Australia
Content Territory
commbank
1M
australian financial services
2.9K
banking tips
4.4K
money management
110K
personal finance
135K
home loans
368K
business loans
368K
commercial financing
1K
agri business
27K
small business
246K
side hustle
368K
entrepreneurship
1.8M
budgeting
135K
savings
201K
investment
1.2M
property development
15K
financial literacy
165K
cyber security
2.2M
online safety
27K

Position 12
Engagement score
Subs 21K + 2.44 %
Country United Kingdom
Content Territory
santander uk
301K
banking
246K
financial education
201K
money management
110K
personal finance
135K
investment advice
15K
apprenticeship programme
720
graduate scheme
22K
digital skills
27K
technology jobs
33K

Position 13
Engagement score
Subs 19K + 0 %
Country United States
Content Territory
banking
246K
financial goals
18K
retirement planning
165K
save money
135K
debt management
22K
credit report
110K
credit score
673K
savings account
165K
loans
1.8M
mortgage
550K
home buying
33K
small business
246K
entrepreneurship
1.8M
finance tips
12K
banking tips
4.4K
financial literacy
165K

Position 14
Engagement score
Subs 18K + 0 %
Country Australia
Content Territory
australia
4.1M
financial wellbeing
8.1K
banking careers
18K
institutional banking
1.6K
small medium enterprise smes
-
career growth
22K
job search
301K
work at anz
-
security matters
880
cybersecurity
2.2M

Position 15
Engagement score
Subs 18K + 0.57 %
Country United Kingdom
Content Territory
lloyds bank
2.2M
british business
720
money management
110K
finance news
165K
investments
1.2M
savings tips
2.9K
online banking
550K
digital skills
27K
financial literacy
165K
banking essentials
70

Position 16
Engagement score
Subs 17K + 0 %
Country United States
Content Territory
santander bank
1.2M
respect adds up
-
financial advice
74K
personal finance tips
9.9K
small business financing
3.6K
paycheck protection program
3.6K
covid 19 response
480
overdraft fees
15K
credit score matters
40
community first
33K

Position 17
Engagement score
Subs 13K + 0 %
Country Australia
Content Territory
in-g-australia
-
banking tips
4.4K
personal finance
135K
money management
110K
save money
135K
credit card
1.5M
home savings
880
insurance
1.5M
superannuation
110K
financial planning
135K

Position 18
Name
Engagement score
Subs 11K + 0.9 %
Country Australia
Content Territory
national australian bank
1.9K
banking news
91K
financial insights
2.4K
commercial real estate
201K
net zero value impacts
-
cyber security
2.2M
indigenous business
880
property market update
260
economic outlook
8.1K
women in finance
4.4K
international women's day
8.1K
pathway to equity
-
regional agribusiness
-
health and wellness
74K
financial literacy
165K
scams awareness
1K
professional services accounting
390
business financing
8.1K
leadership interviews
2.4K
nab ceo
1.9K
road to zero
1.3K
built for sustainability
-
infrastructure development
12K
rural women empowerment
880

Position 19
Engagement score
Subs 11K + 0 %
Country United States
Content Territory
silicon valley bank
91K
fin tech
368K
venture capital
1.5M
startup life
5.4K
wine industry
1.6K
private equity
201K
svb
201K
fundraising 101
390
monetary policy
165K
corporate finance
74K
financial innovation
6.6K

Position 19
Engagement score
Subs 11K + 0.91 %
Country United States
Content Territory
usa bank
3.4M
banking experts
320
money goals
3.6K
financial confidence
880
credit management
12K
business loans
368K
mortgage lending
74K
direct deposit
61K
mobile app
301K
online banking
550K

Position 21
Engagement score
Subs 11K + 1.92 %
Country Australia
Content Territory
westpac banking
74K
australian finance
1.6K
financial literacy
165K
personal finances
12K
money management
110K
budget 2024
368K
economic trends
5.4K
sustainability goals
22K
cyber security
2.2M
scam protection
590

Position 22
Engagement score
Subs 10K + 0.98 %
Country United Kingdom
Content Territory
hsbc uk
135K
financial literacy
165K
money management
110K
mortgages made simple
170
banking products
6.6K
fraud prevention
6.6K
personal finance
135K
investment funds
61K
level up your finances
40
black history month
246K

Position 23
Name
Engagement score
Subs 9.5K + 0.21 %
Country New Zealand
Content Territory
as b
673K
best video
110K
sustainability
823K
green future
5.4K
circular economy
110K
scams awareness
1K
financial literacy
165K
te reo maori
8.1K
mental health
1.2M
youth line
590
all blacks performance labs
70
leadership skills
165K
team communication
6.6K
high performance mindset
480
business trust
5.4K
accountability culture
1K

Position 24
Engagement score
Subs 7.4K + 0.41 %
Country New Zealand
Content Territory
anz bank
246K
new zealand
2.7M
kiwi saver scheme
720
financial literacy
165K
online safety tips
5.4K
scams and fraud prevention
-
business advice
18K
entrepreneurship
1.8M
mental health awareness
165K
lgbtq pride
2.9K

Position 25
Name
Engagement score
Subs 6.4K + 1.27 %
Country United States
Content Territory
pnc bank
2.7M
financial literacy
165K
money management
110K
motorsports
823K
women in stem
27K
zelle payment
27K
online safety tips
5.4K
scam protection
590
investment advice
15K
retirement planning
165K

Position 26
Engagement score
Subs 6.3K + 0.48 %
Country United Kingdom
Content Territory
royal bank of scotland
673K
business banking
27K
digital banking
165K
financial tips
12K
scam protection
590
fraud prevention
6.6K
online security
18K
bankline tutorial
-
small business support
2.4K
uk finance
8.1K
rbs
673K

Position 27
Engagement score
Subs 5.2K + 0.39 %
Country United Kingdom
Content Territory
starling bank
165K
mobile banking
135K
digital banking
165K
business banks
27K
small business tips
6.6K
bookkeeping tutorials
1.9K
financial freedom
110K
money management
110K
vat returns
15K
hmrc
1.2M
tax calculations
61K

Position 28
Engagement score
Subs 4.4K + 3.52 %
Country United States
Content Territory
banking tips
4.4K
financial literacy
165K
made ready
2.4K
heloc
135K
home improvement
550K
student loans refinance
33K
small business owner
15K
sustainability
823K
community first
33K
champion the journey
-

Position 29
Engagement score
Subs 4.3K - 0.23 %
Country United Kingdom
Content Territory
banker a
320
blockchain finance
1.9K
digital banking
165K
cryptocurrency
2.2M
aml compliance
8.1K
kyc process
6.6K
risk based approach
5.4K
financial services
91K
virtual visa card
15K
debit cards
450K

Position 30
Engagement score
Subs 3.5K + 0.29 %
Country New Zealand
Content Territory
westpac nz
135K
banking tips and tricks
110
economy watch
480
new zealand finance news
480
financial literacy
165K
money management
110K
kiwisaver 101
-
inflation update
880
migration trends
720
business advice
18K