YouTube Channel Statistics Mattel

Data as of 2024-06-05

Engagement Score

C+

Position in the industry:
Toy Brands

30+

Subscribers

284K

View Count

718M

Video Count

1.2K

YouTube Statistics for Toy Brands

		Industry Average	Best in class
Upload Frequency	7 per month
Video Length	1 min.	57 min.
Subscriber Growth	+0.71 %	+0.47 %	-1.67 %

Content Territory

A list of keywords & their search volume that your competitors rank well for, but you currently do not.

mattel toys

27K

toy review

41K

jurassic world allosaurus

2.9K

fisher price dj

3.6K

matchbox cars

91K

hot wheels racing

50K

disney princess dolls

27K

barbie dreamhouse

673K

mega pokémon

74K

thomas and friends trains

6.6K

Description

No description available

Top YouTube Channels of Toy Brands

#	Channel	Subscribers	Engagement score
1	Cocomelon - Nursery Rhymes	178M	C
Country: United States
Description Channel Description N/A
Content Territory nursery rhymes 1.8M kids songs 2.7M childrens music 12K preschool education 8.1K learning for kids - kid friendly content - family fun 91K educational videos 135K cocomelon official 1K moonbug entertainment 6.6K shorts on youtube 6.6K
Subscribers Change + 1.14 %
2	Baby Shark - Pinkfong Kids’ Songs & Stories	76M	C+
Country: United States
Description Channel Description N/A
Content Territory baby shark 37M pinkfong kids songs and stories - kids music videos - childrens entertainment 9.9K family friendly content 1.6K educational videos for kids - ocean conservation 4.4K story time with animals - cartoon series 27K dance along with pinkfong -
Subscribers Change + 0.39 %
3	Masha and The Bear	48M	C+
Country: United States
Description Channel Description N/A
Content Territory masha and the bear 7.5M cartoon for kids - kids funny cartoon jam day like mother liked a daughter shorts raising a kid little wonders paws and claws evergreen forest music please think outside the box #seasonal change laughter prescription all or nothing cleanliness matters forces of nature artistic kid childhood memories -
Subscribers Change + 0.84 %
4	Peppa Pig - Official Channel	35M	C+
Country: United States
Description Channel Description N/A
Content Territory peppa pig - kids tv - children's entertainment - family friendly content 1.6K cartoon network 2.2M nick jr. 550K pbs kids 1.5M disney junior 673K giant peppa pig - george pig - lively episodes - full episodes 368K 24 hour livestream 2.4K
Subscribers Change + 1.15 %
5	Peppa Pig Español Latino - Canal Oficial	26M	C+
Country: United Kingdom
Description Channel Description N/A
Content Territory peppa pig - best video 110K dibujos animados 1.5M kids cartoons - la cerdita adorable - episodes completos de peppa pig - new episodes of peppa pig - the stories of peppa the little piggy - educational content for children - children's entertainment - spanish dubs 1.9K animated cartoons for kids -
Subscribers Change + 1.54 %
6	Barbie	12M	C+
Country: United States
Description Channel Description N/A
Content Territory barbie 30M best video 110K dream house 201K toy story 2.7M kids content - childhood memories 91K feminism 550K girls empowerment - inspiration for girls - toys and games 18K
Subscribers Change + 0.83 %
7	Blippi Toys	12M	C
Country: United States
Description Channel Description N/A
Content Territory blippi toys 61K kids playtime - construction vehicles 61K backhoes for kids - excavators for children - monster trucks for kids - airplanes for kids - trains for children - garbage truck toys 27K machines for kids -
Subscribers Change + 0.85 %
8	Power Rangers Official	10M	C+
Country: United States
Description Channel Description N/A
Content Territory power rangers 4.1M mighty morphin power rangers 201K dino super charge 12K jungle fury 22K super samurai 9.9K zeo 50K rangers of two worlds 90 pink zeo ranger 880 green zeo ranger 480 blue zeo ranger 480 red zeo ranger 1.6K
Subscribers Change + 0.98 %
9	Moriah Elizabeth	10M	A+
Country: United States
Description Channel Description N/A
Content Territory moriah elizabeth 1M squishy makeovers 50K art room refresh - create this book 12K youtube creator 91K artist life 5.4K crafting community 390 diy inspiration 8.1K mystery box unboxing 50K
Subscribers Change + 0.81 %
9	Baby Shark Official	10M	C+
Country: United States
Description Channel Description N/A
Content Territory baby shark 37M kids music - children's entertainment - nursery rhymes 1.8M learning colors 135K play time 50K toy songs 12K educational videos for kids - family fun 91K parenting tips 33K
Subscribers Change + 0.4 %
11	Miraculous Ladybug	9.2M	C+
Country: United States
Description Channel Description N/A
Content Territory miraculous ladybug 1.8M lady bug 4.1M cat noir 301K marinette dupain cheng 135K adrien agrignon - paris 7.5M super heroes 450K comics 1.8M anime 20M kwamis 61K
Subscribers Change + 1.21 %
12	PAW Patrol Official & Friends	8.8M	C+
Country: United States
Description Channel Description N/A
Content Territory paw patrol 20M kids cartoons - pups save the day 110 adventure bay rescue 10 marshall fire truck 3.6K chase emergency light - rubble bulldozer scoop - skye jet bike - wild cat moto pups 10 everest snow vehicle - rocky garage 1K toys for kids 450K cartoons for kids compilation - shorts 25M
Subscribers Change + 0.23 %
13	PJ Masks Official	8.4M	C+
Country: United States
Description PJ Masks Official Channel provides an exciting and adventurous experience for children. PJ Masks offers everything about the show, including full episodes, interactive videos, and exclusive updates. From there, PJ Masks Official shows a continuous effort to create unique experiences that capture children's imagination, which is immediately apparent. One standout element is the mix of suggested videos like "Here Come The PJ Riders" and "PJ Masks get turned into Babies!" It provides something for kids like fun, action, and a pleasant balance from start to finish. Hyphens and #pjmasks turn babies into PJ Masks and then back again! Children play the role of connecting different fans around the world with interactivity and magic that creates. And while inspired by children's sense of adventure, PJ Masks Official channel is not just about fun—education matters too. PJ Masks Official shows kids between 4-10 years old what it means to be on an adventure, and it isn’t all for fun. With the use of PJ Masks Official, young viewers get a chance to grow from their experiences with adventure!
Content Territory pj masks 2.7M kids cartoon - video for kids - pj riders 3.6K night ninjago - catboy 110K gekko 201K remore 9.9K golden microphone #season 1, #season 4, #live247 -
Subscribers Change + 0.72 %
14	Bluey - Official Channel	7.4M	C+
Country: United Kingdom
Description Channel Description N/A
Content Territory bluey official 2.9K blue heeler puppy 61K ludo studio 6.6K disney kids tv - abc kids 110K bbc iplayer 4.1M family friendly content 1.6K childrens entertainment 9.9K animation for kids - imagination and play 6.6K dogs of instagram 2.4K puppies of tiktok 30 kid friendly shows - cartoon characters 673K animated series 61K
Subscribers Change + 1.65 %
15	Peppa Pig Surprise	5.2M	C+
Country: United States
Description Channel Description N/A
Content Territory peppa pig - peppas world 5.4K kids cartoon - childrens tv 6.6K family friendly content 1.6K preschool learning 22K surprises for kids - playtime with peppa 1K full episodes of peppa pig -
Subscribers Change + 0.58 %
16	CoComelon - Cody Time	5.1M	C+
Country: United States
Description Channel Description N/A
Content Territory cody time 2.9K co comelon 68M nursery rhymes 1.8M cartoons for kids 2.2M space 2.7M stem 823K dinosaurs 11M learning 673K preschool 450K kids entertainment - childrens music 12K family friendly 450K parenting tips 33K education 2.2M fun learning 15K imagination nation 2.9K
Subscribers Change + 0.39 %
17	Pocoyo English - Official Channel	4.6M	C+
Country: United States
Description Channel Description N/A
Content Territory pocoyo english 33K kids cartoons - children's songs - learn english with pocoyo 10 nina and friends 170 world environment day 301K easter egg song 1.3K motherhood 74K earth day 550K animal sounds 1.8M sing along for kids - playtime fun 260 dress up acting - cinema time 9.9K bedtime bunny song - sleepy cartoons 3.6K pool party farm - reading month 2.9K birthday surprise 33K picture perfect moment 210 muck struck 70 painting with friends 880 dance off part 2 - vegetable fun 390 computer playtime - time after time before time 70 egg hatching adventures -
Subscribers Change + 0.88 %
18	Teletubbies - WildBrain	4.1M	C+
Country: United Kingdom
Description Channel Description N/A
Content Territory teletubbies 3.4M kids tv shows - preschool learning 22K toddler activities - childrens entertainment 9.9K nursery rhymes 1.8M educational videos 135K wild brain 27K dhx media 15K
Subscribers Change + 0.73 %
19	Hevesh5	4.1M	C+
Country: United States
Description Channel Description N/A
Content Territory domino art 1.9K dominos 25M chain reactions 201K satisfying videos 823K collapsible art - lily hevesh 2.9K h5 domino creations 1K guinness world records 301K record breaking 5.4K domino community 210 falling dominoes 1.9K
Subscribers Change + 0.98 %
20	Ben and Holly’s Little Kingdom – Official Channel	3.9M	C+
Country: United Kingdom
Description Channel Description N/A
Content Territory ben and holly 301K little kingdom 22K cartoons for kids 2.2M fairy tales 2.2M kids tv shows - childrens television 6.6K elves 1.8M fairies 673K magic spells 22K fantasy adventures 4.4K
Subscribers Change + 1.57 %
21	Hot Wheels	3.9M	C+
Country: United States
Description Channel Description N/A
Content Territory hot wheels 4.1M monster trucks 3.4M toys 3.4M action 14M stunts 246K racing 2.7M cartoons for kids 2.2M matchbox adventures 1.9K animated series 61K shorts 25M kid friendly content -
Subscribers Change + 0.26 %
21	Hasbro	3.9M	C+
Country: United States
Description Channel Description N/A
Content Territory hasbro 301K toy company 12K play and entertainment - gaming community 33K my little pony 5M transformers 7.5M monopoly 1.8M clue game 41K jenga maker 8.1K magic the gathering 1M
Subscribers Change + 0 %
23	Thomas & Friends	3.6M	C
Country: United States
Description Channel Description N/A
Content Territory thomas and friends 2.7M all engines go 33K kids cartoons - preschool age children - learning lessons 15K friendship goals 12K problem solving 246K overcoming fears 18K brave engines helping others - railway adventures 5.4K island of sodor 8.1K
Subscribers Change + 0.28 %
24	Fireman Sam	3.5M	C+
Country: United States
Description Channel Description N/A
Content Territory fireman sam 368K cartoons for kids 2.2M kids movies 1M childrens tv shows 1K pony panday - hero next door 2.9K rescue mission 22K firefighting heroes 480 emergency response 22K safety first 110K
Subscribers Change + 0.28 %
25	Fireman Sam US	3.5M	C+
Country: United States
Description Channel Description N/A
Content Territory fire man sam 368K kids cartoons - rescue missions 22K hero next door 2.9K pontypandy adventures - firefighting team 90 safety first 110K learn about jobs 140 cartoons for kids 2.2M adventure time 1.2M
Subscribers Change + 0 %
26	Toy Jelly	3.3M	C+
Country: United States
Description Channel Description N/A
Content Territory toys for kids 450K learning colors 135K play doh fun 880 surprise eggs 301K slime smoothie 6.6K nursery rhymes 1.8M preschool activities 41K toddler learnings - kids education - childrens entertainment 9.9K
Subscribers Change - 0.31 %
27	Monster High	2.9M	C+
Country: United States
Description Channel Description N/A
Content Territory monster high 3.4M ghoul friends 110 high school of the undead - vampire life 3.6K werewolf tales 260 sea monsters unite - embracing individuality 480 friendship goals 12K scream queens 450K spooky faves -
Subscribers Change + 1.03 %
28	Peppa Pig - Nursery Rhymes and Kids Songs	2.9M	C+
Country: United States
Description Channel Description N/A
Content Territory peppa pig - nursery rhymes 1.8M kids songs 2.7M childrens music 12K preschool vibes 880 lofi beats 201K muddy puddles 18K jump into the fun 50 peppa pig radio - official music videos 301K
Subscribers Change + 2.14 %
29	Pocoyo - Nursery Rhymes	2.8M	C+
Country: United States
Description Channel Description N/A
Content Territory nursery rhymes 1.8M kids songs 2.7M childrens music 12K pocoyo 3.4M shorts 25M family fun 91K educational content 8.1K learning is fun 4.4K toddler approved - preschool playlist 320
Subscribers Change + 0.36 %
30	L.O.L. Surprise!	2.3M	C+
Country: United States
Description Channel Description N/A
Content Territory love and laughter surprise - kids tv - family friendly 450K toy review 41K surprises 823K little tots 2.9K omg girls - queen bee 450K neon qt 480 western honey 140 diva 823K mcswag 1.3K royal bees 5.4K fashion for kids - stem meets fashion - cartoon characters 673K road trip adventures 590 vet visit 2.9K karaoke fun 4.4K sing along 110K make it art 90 hairdo twins - camping life 27K good hair day 15K unboxing surprises 880 baby surprise -
Subscribers Change + 0.88 %