Fashion houses use YouTube to win over customers and fashion communities with updates on the latest trends, educational material and behind the scenes content. Videos play a large role in increasing brand loyalty as well as helping consumers make purchase decisions, both online and offline.
Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.
"Women, with their intuitive instinct, understood that I dreamed not only of making them more beautiful, but happier too." Christian Dior.
DIOR is the ultimate symbol of elegance, excellence and luxury. In the 21st Century, DIOR continues to define elegance and style with the same audacity that inspired Monsieur Dior when he launched his house.
Christian Dior was a visionary. Beginning with his first collection in 1947 he rewrote the rules of modern elegance and imposed his style on the entire world. He brought women his vision of beauty and happiness. He showed unprecedented creative originality.
http://www.dior.com/
Designer, visionary, artist, Gabrielle 'Coco' Chanel reinvented fashion by transcending its conventions, creating an uncomplicated luxury that changed women's lives forever. She followed no rules, epitomizing the very modern values of freedom, passion and feminine elegance.
"Fashion passes, style remains..."
This simple statement captures the essence of her revolutionary contribution to culture. CHANEL continues, after almost a century, to inspire women of all ages all over the world with its timeless modernity.
From the little black dress to the tweed suit, the quilted handbag to the two-tone shoe and camellia brooch, the perfect red lipstick and the world's best-selling fragrance N°5, the list of CHANEL's innovations is unparalleled.
CHANEL has continued this glorious heritage of creation, playing fearlessly with Coco's radical legacy, offering a vision for the future of the House that is as memorable as its past.
Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead continuing to redefine luxury while celebrating creativity, Italian craftsmanship, and innovation.
Versace is one of the most recognizable names in the world. The luxury House immediately became a leader in fashion and culture following its founding in 1978.
Versace’s energy comes from its clash of irreverent references. The tension between classical and contemporary; Italian tradition with the latest innovation; rock music with royalty; myth with today’s celebrity stardom. This unique formula shapes a creative culture that is expressed through now iconic designs, world-leading imagery, true fashion moments, and a heritage of innovative Italian artisanship. The Versace name is identified with a lifestyle and attitude that celebrates uniqueness and the power of a person who feels the ultimate freedom to be themself.
The Versace lifestyle includes women’s, men’s, and children’s ready-to-wear, shoes, bags and accessories, Atelier Versace haute couture, eyewear, fragrances, watches, Palazzo Versace hotels and Versace Home homeware.
Dolce&Gabbana: an universe within a definition. A world made up of sensations, traditions, culture and a Mediterranean nature. Domenico Dolce and Stefano Gabbana have made a trademark of their surnames which is known throughout the world, easily recognizable thanks to its glamour and great versatility.
THE OFFICIAL SAINT LAURENT YOUTUBE CHANNEL
Founded in 1961, Yves Saint Laurent is one of the most prominent fashion houses of the 20th century.
Originally a House of Haute Couture, Yves Saint Laurent revolutionized modern fashion in 1966 with the introduction of luxury ready-to-wear under the name Saint Laurent Rive Gauche.
Yves Saint Laurent’s creativity was the heart of the brand, pushing boundaries forward.
The Maison was the first one to be at the same time revolutionary and luxury.
In April 2016, Saint Laurent announced the appointment of Anthony Vaccarello as Creative Director. Since his appointment, he has affirmed his sharp, 360 degrees vision for Saint Laurent, pushing the brand forward with clarity and modernity.
More on www.ysl.com.
Welcome to the world of Hermès
In 1837 Thierry Hermes opened his workshop making the finest quality harnesses and saddles in the heart of Paris.
Today Hermes is still a family company whose craftspeople make, often by hand and always with love, bags and belts, diaries and dishes, scarves and shoes, perfumes and purses, ties and travelling furniture, as well as gloves, hats, watches, jewellery and clothes. Just to make sure that our customers are happy we also still dress horses as well as helicopters, cars, bicycles, boats, dogs and the occasional leopard.
In fact anything one could possibly need to feel prince of a world where beauty and functionality, practicality and pure indulgence are in perfect harmony.
Founded in 1917, the original House of Balenciaga defined modern couture with its many innovations to form and technique. Since his appointment as artistic director in 2015, Demna continues to uphold the vision of Balenciaga through boundary-pushing collections, which include women’s and men’s ready-to-wear, accessories, objets d’art, and, since 2021, the reintroduction of Couture. The brand’s unprecedented interactions with the expanding digital realm, material developments, and today’s social responsibilities keep it at the forefront of modernity.
Since 1967, Ralph Lauren has defined the essence of American style.
Experience the world of Ralph Lauren in motion. Featuring exclusive runway footage, behind-the-scenes access, celebrity interviews, The Legends Tennis Clinics, celebrity interviews, RL Gang animated storybooks and more.
The official YouTube channel of #MichaelKors, designing luxury accessories and ready-to-wear for the global jet-setter since 1981.
Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. A New York Fashion Week mainstay, Michael Kors has built his namesake company into a byword for effortless, jet set sophistication.
With a history rooted in glamorous American sportswear, the designer’s Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens labels offer a luxe range of iconic handbags, accessories, ready-to-wear, footwear, wearable technology, watches, eyewear and a full line of fragrance products. In 2016, the brand also introduced the Michael Kors Access smartwatch to its range of product offerings.
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.
In 1966, the Brand revealed its avant-garde take on fashion. Using metal as fabric, it broke from
traditional codes and imposed a new concept, a whole new way of thinking about clothing, freeing
women from the stylistic straight jacket of Parisian fashion in the 1960s.
Julien Dossena, who is the Artitistic Director since 2013, is renewing the vision of Paco Rabanne,
establishing the basis of a new silhouette with freshness and energy.
The brand archetypes are revisited, twisted and combined with sharp and modern shapes. Julien
Dossena is seeking to "bring the Paco Rabanne girl into the everyday, onto the streets"
Maison Margiela is a Parisian haute couture house founded on ideas of nonconformity and the subversion of norms. Under the creative direction of John Galliano, collectively shared dress codes are inverted and redefined in an analytical wardrobe proposal for the digital age. Driven by instinct, the Maison is devoted to uncompromising creativity invigorated by values of authenticity, radicality and self-expression. Its collections are envisioned through a genderless ethos characterised as Co-Ed.
Data as of 2025-04-30 