YouTube Marketing Articles

Discover why your YouTube videos underperform—even with great content. Most creators treat titles, thumbnails, and hooks separately. Learn the Tension Trinity framework to boost CTR and increase retention. Includes a real case study and step-by-step implementation guide.

YouTube Shorts now drive more than 200 billion daily views, but YouTube’s updated view-counting system means creators must rethink their approach. This article explains the difference between regular and engaged views, what formats perform best in 2025, and how brands can adapt to sustain long-term Shorts growth.

Incorporating AI into your video marketing strategy can provide a wealth of benefits, and ChatGPT is a powerful tool that can help streamline your content creation process. In this blog post, we'll explore five ways you can use ChatGPT to generate ideas, research trends, create scripts, optimize your videos for search engines, and create captions and subtitles. Plus, we'll share a bonus idea at the end!

When it comes to editing videos, finding the right software can be overwhelming. From free and open-source to paid premium options, many choices are available on the market. In this post, we will look at some of the best editing software for different projects and skill levels.

YouTube is set to roll out a number of exciting changes in 2023 that have the potential to greatly impact the way creators create and share content, as well as the way viewers discover and engage with that content. More on that in this blog post.

Selling on YouTube is advantageous because it provides businesses with a platform to reach millions of potential customers, create captivating content that resonates with the target audience, utilize call-to-actions and other tools to maximize conversions from viewers into customers, track and analyze performance metrics in order to optimize content for better results over time. How to do it right? More in this blog post.

Are you managing a brand's YouTube channel and want to control ads shown before, during, or after your videos? Continue reading for step-by-step instructions.

Don't know what videos to shoot next and are looking for a way to generate YouTube video ideas? Are you committed to uploading regularly, but you always sit in front of a blank page and don't know what to do next? In this blog post, I want to show you how to generate ideas that fit your YouTube channel and attract new viewers.

Views, watch time, impressions… YouTube Analytics has dozens of metrics that help to understand your channel performance. In this blog post, we discuss impressions and why they are important on YouTube.

We analyzed thousands of public YouTube data and the result is clear: Successful brands tend to publish videos more frequently and focus on long-form content. If you want to emulate this approach, you need to upgrade your tech stack.