YouTube Marketing Blog

Everything you need to know on how to improve your YouTube presence. Insights on YouTube SEO, branding and audience development.

YouTube Chapters: The Ultimate Guide

What are YouTube chapters? How are they different from timestamps? How to add chapters to YouTube videos? If you are confused and want to learn how to use the new YouTube feature, then you should definitely check out this article!
Matthias Funk

How Many YouTube Channels Are There?

As of 2020, there are more than 37 million YouTube channels out there. The number of channels is growing strong: last year it grew more than 23%. People all around the world are creating a YouTube channel, and uploading 500 hours of video every minute.
Matthias Funk

Can YouTube Ads Hurt My Organic Performance?

You’ve probably asked yourself this question before: are there any disadvantages to YouTube ads? Can they actually hurt the organic performance of my channel? Today, I will explain when YouTube ads can have a negative impact on your channel and how to avoid it.
Anna Martynova

Global YouTube Channel – The Complete Guide

Many brands going international have videos with multiple languages on their YouTube channel and are looking for ways out of this mess. In this article, I’ll explain the 3 YouTube strategies that big global brands are following and help you to decide which one is right for your brand.
Matthias Funk

YouTube Shorts. An Alternative to TikTok?

Following Instagram’s release of Reels, YouTube has recently launched a new short-form video creator called YouTube Shorts. So how does it actually look and what’s the benefit of using Shorts compared to rapidly growing TikTok? Find out down below!
Anna Martynova

Types of YouTube Ads: The Beginner’s Guide

Display, overlay, in-stream ads - which one is better for me?! If you are confused and want to understand which type of YouTube ad is suitable for your advertising campaign, how much it's gonna cost you, and what to consider before investing money into video production, check out our guide to YouTube ads...
Anna Martynova

How to Title YouTube Videos

Your title is (by far) your video's most important piece of metadata. That's why, when it comes to video SEO, including your keyword in your video title is an absolute must. Also, make sure not to change the keyword. It's best to use the exact, word-for-word term.
Anna Martynova

What’s YouTube’s Ad Revenue?

YouTube revealed its ad revenue for the first time. The company made over $15 billion from ads last year alone — up 36 percent from 2018 and 86 percent compared to 2017. The platform contributes roughly 10% to Google's total revenue.
Matthias Funk
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