YouTube Marketing Blog

Everything you need to know on how to improve your YouTube presence. Insights on YouTube SEO, branding and audience development.

The Youtube Myth About Being the 2nd Biggest Search Engine

You have probably heard that the YouTube search engine is the 2nd largest search engine in the world. Besides, YouTube is owned by Google; therefore, it makes sense. So no one really questions whether that is actually true or not... right? But...do you really think the YouTube search engine is the 2nd largest...
Matthias Funk

The Dos and Don’ts of Writing YouTube Video Descriptions

Did you know the description of your YouTube video is just as important as the video itself? It is...but do you know why? Because the YouTube description is the best way to control the searchability of your video and boost your video's (and channel) SEO and YouTube rankings. How well you craft and...
Matthias Funk

Are YouTube Hashtags Really Necessary for Views and SEO?

Hashtags have been used since 2007 but have been becoming more of a way to improve your visibility and SEO in the past few years. Additionally, YouTube has recently added an update to how they display hashtags and this update could help take your videos to a whole new level. That means using YouTube hashtags...
Matthias Funk

What Counts as a View on YouTube?

So, you wanna be a YouTube star or you want your company to be excellent at using YouTube to hone their brand? But to get there, you need to do one thing: get people to watch your videos.
Karin Schmid

YouTube Thumbnail Design: How to Get Your Thumbnail Clicked

The thumbnail is the first impression a YouTube user gets of your video. And it helps determine whether a user wants to watch your video -- or not. This article explains the current YouTube thumbnail trends in 2018 and what is todays' most important success factor for YouTube thumbnail design.
Matthias Funk
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