YouTube Marketing Blog

Following Instagram’s release of Reels, YouTube has recently launched a new short-form video creator called YouTube Shorts. So how does it actually look and what’s the benefit of using Shorts compared to rapidly growing TikTok? Find out down below!

Display, overlay, in-stream ads - which one is better for me?! If you are confused and want to understand which type of YouTube ad is suitable for your advertising campaign, how much it's gonna cost you, and what to consider before investing money into video production, check out our guide to YouTube ads...

Your title is (by far) your video's most important piece of metadata. That's why, when it comes to video SEO, including your keyword in your video title is an absolute must. Also, make sure not to change the keyword. It's best to use the exact, word-for-word term.

If you have no clue where to start building an actual YouTube Strategy for your brand, you’ve come to the right place. We 've consulted startups as well as Fortune 500 companies (both B2B and B2C) on YouTube strategy, and we are ready to share our experience and processes.

What are YouTube chapters? How are they different from timestamps? How to add chapters to YouTube videos? If you are confused and want to learn how to use the new YouTube feature, then you should definitely check out this article!

You want to buy YouTube subscribers. And you think this is a good idea. But something inside you tells you to wait. Lucky you. You have come to the right place. Because I am here to: a) keep your YouTube channel from harm and b) tell you a story

YouTube revealed its ad revenue for the first time. The company made over $15 billion from ads last year alone — up 36 percent from 2018 and 86 percent compared to 2017. The platform contributes roughly 10% to Google's total revenue.

YouTube has recently added an update to how they display hashtags. This update explains how to use hashtags to get more views for your YouTube videos.

You have probably heard that the YouTube search engine is the 2nd largest search engine in the world. Besides, YouTube is owned by Google; therefore, it makes sense. So no one really questions whether that is actually true or not... right? But...do you really think the YouTube search engine is the 2nd largest...

When it comes to understanding views on YouTube, it’s important to get what a view really means. YouTube counts a view depending on whether the viewer initiated the watching of a video or not.