YouTube Marketing Blog

It’s always inspiring to learn from the best in the business of marketing. In the case of YouTube SEO, Adidas Runtastic serves as a vivid example of how consistent implementation of basic video SEO practices can boost organic video views.

Do you want to know what we did to rank twice on Google with a video and a blog post? The answer is schema markup for YouTube videos. What is a schema, and how to implement it? I'm explaining for you today 🤗

What is an STDC model and how IKEA was able to build a successful YouTube strategy around this framework? Detailed explanation in this post 👇🏼

Boston Dynamics' dancing robots are going viral all over the Internet. But is it possible to commercialize robots with current video strategy?

We all are familiar with Red Bull - an energy drink sold by the Austrian company. But what makes it so prominent as a brand? I am going to break down the marketing strategy of the famous energy drink for you and tell you some of their secrets that you can leverage for...

Many brands going international have videos in multiple languages on their YouTube channels. This requires a lot of management and money. In this article, I’ll explain the 3 YouTube strategies that big global brands are following and help you to decide which one is right for your brand.

2020 has been a crazy year - not only for the world but for YouTube creators as well. COPPA alone shook the community and made people think: should I keep making videos? Definitely yes! Stay tuned because there are a bunch of exciting features coming to YouTube next year.

What are YouTube chapters? How are they different from timestamps? How to add chapters to YouTube videos? If you are confused and want to learn how to use the new YouTube feature, then you should definitely check out this article!

As of 2020, there are more than 37 million YouTube channels out there. The number of channels is growing strong: last year it grew more than 23%. People all around the world are creating a YouTube channel, and uploading 500 hours of video every minute.

You’ve probably asked yourself this question before: are there any disadvantages to YouTube ads? Can they actually hurt the organic performance of my channel? Today, I will explain when YouTube ads can have a negative impact on your channel and how to avoid it.