YouTube Marketing Blog

Everything you need to know on how to improve your YouTube presence. Insights on YouTube SEO, branding and audience development.

What’s YouTube’s Revenue?

YouTube reveals its revenue for the first time. The company made over $15 billion from ads last year alone — up 36 percent from 2018 and 86 percent compared to 2017. The platform contributes roughly 10% to Google's total revenue.
Matthias Funk

YouTube’s Search Engine: How it Really Works (A Peek Under The Hood)

You have probably heard that the YouTube search engine is the 2nd largest search engine in the world. Besides, YouTube is owned by Google; therefore, it makes sense. So no one really questions whether that is actually true or not... right? But...do you really think the YouTube search engine is the 2nd largest...
Matthias Funk

How Many YouTube Channels Are There?

As of 2019, there are more than 31 million YouTube channels out there. The number of channels is growing strong: last year it grew more than 25%. People all around the world are creating a YouTube channel, and uploading 500 hours of video every minute.
Matthias Funk

YouTube Thumbnails: The Best Practice Guide

YouTube thumbnails let viewers see a quick snapshot of your video as they're browsing YouTube. Learn how to create an eye-catching YouTube thumbnail that boosts viewership and is good for YouTube SEO. Follow these YouTube Thumbnails best practices.
Matthias Funk

How to Write an Effective YouTube Description

Your YouTube description is nearly equally important as your video itself. You know why? Because the YouTube description is the best way to boost your video's SEO and YouTube rankings. How well you craft your YouTube descriptions will determine if your videos rank on top... or not.
Matthias Funk

16 Hot Tips for YouTube Channel Growth

If you’ve felt recently that you are not getting the views you deserve, let me tell you: we’ve been there and we know how to help. Not only can we help, but we can teach you how to grow your YouTube channel (what to do and what not to do). I am here...
Anna Martynova

SafeSearch for YouTube Thumbnails

YouTube's algorithm filters results that might feature explicit content via its so-called SafeSearch technology. With the SafeSearch computer vision method, YouTube screens your thumbnail on explicit content
Matthias Funk

How to Promote YouTube Videos in 19 Easy Steps

So...you have a YouTube channel and you've created your first YouTube video. Now you want to know how to promote your YouTube videos to receive more traffic? You have to spend some time actively promoting your channel and videos — the right way, if you want them to be effective. But exactly how...
Karin Schmid
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