YouTube Marketing Blog

Why can regular people with almost no budget build YouTube channels with millions of subscribers? While big brands with big budgets struggle. Let's find out the eight reasons that hold brands from being successful on YouTube.

Quick results at the lowest possible price. This is what many companies strive for - in particular when it comes to their YouTube views. Investing in paid advertising appears to be the common way to go, sometimes totally neglecting the organic side of YouTube traffic. But why? Is paid traffic better compared to...

How to translate your YouTube videos and reach a global audience? What are the advantages and disadvantages of translating YouTube videos? This article presents you with the right video translation strategy that will not hurt the channel performance.

The See-Think-Do-Care model is a practical and empowering tool that helps you assess how to communicate with your target customer in this digital culture. The framework is designed specifically for digital channels so your marketing can be focused, specific, and effective at reaching your Largest Addressable Qualified Audience (LAQA).

YouTube channels of well-known companies can appear like a video content graveyard - disorganised, under-utilised, and even embarrassing - filled with content that they wouldn’t even consider sharing on other platforms. Why is this happening, and what are the key mistakes companies are making on YouTube?

It’s always inspiring to learn from the best in the business of marketing. In the case of YouTube SEO, Adidas Runtastic serves as a vivid example of how consistent implementation of basic video SEO practices can boost organic video views.

Do you want to know what we did to rank twice on Google with a video and a blog post? The answer is schema markup for YouTube videos. What is a schema, and how to implement it? I'm explaining for you today 🤗

What is an STDC model and how IKEA was able to build a successful YouTube strategy around this framework? Detailed explanation in this post 👇🏼

Your title is (by far) your video's most important piece of metadata. That's why, when it comes to video SEO, including your keyword in your video title is an absolute must. Also, make sure not to change the keyword. It's best to use the exact, word-for-word term.

Boston Dynamics' dancing robots are going viral all over the Internet. But is it possible to commercialize robots with current video strategy?