YouTube Marketing Blog

We all are familiar with Red Bull - an energy drink sold by the Austrian company. But what makes it so prominent as a brand? I am going to break down the marketing strategy of the famous energy drink for you and tell you some of their secrets that you can leverage for...

Many brands going international have videos in multiple languages on their YouTube channels. This requires a lot of management and money. In this article, I’ll explain the 3 YouTube strategies that big global brands are following and help you to decide which one is right for your brand.

2020 has been a crazy year - not only for the world but for YouTube creators as well. COPPA alone shook the community and made people think: should I keep making videos? Definitely yes! Stay tuned because there are a bunch of exciting features coming to YouTube next year.

What are YouTube chapters? How are they different from timestamps? How to add chapters to YouTube videos? If you are confused and want to learn how to use the new YouTube feature, then you should definitely check out this article!

As of 2020, there are more than 37 million YouTube channels out there. The number of channels is growing strong: last year it grew more than 23%. People all around the world are creating a YouTube channel, and uploading 500 hours of video every minute.

You’ve probably asked yourself this question before: are there any disadvantages to YouTube ads? Can they actually hurt the organic performance of my channel? Today, I will explain when YouTube ads can have a negative impact on your channel and how to avoid it.

Following Instagram’s release of Reels, YouTube has recently launched a new short-form video creator called YouTube Shorts. So how does it actually look and what’s the benefit of using Shorts compared to rapidly growing TikTok? Find out down below!

Display, overlay, in-stream ads - which one is better for me?! If you are confused and want to understand which type of YouTube ad is suitable for your advertising campaign, how much it's gonna cost you, and what to consider before investing money into video production, check out our guide to YouTube ads...

Your title is (by far) your video's most important piece of metadata. That's why, when it comes to video SEO, including your keyword in your video title is an absolute must. Also, make sure not to change the keyword. It's best to use the exact, word-for-word term.

If you have no clue where to start building an actual YouTube Strategy for your brand, you’ve come to the right place. We 've consulted startups as well as Fortune 500 companies (both B2B and B2C) on YouTube strategy, and we are ready to share our experience and processes.