YouTube Marketing Blog

Everything you need to know on how to improve your YouTube presence. Insights on YouTube SEO, branding and audience development.

Are YouTube Hashtags Really Necessary for Views and SEO?

Hashtags have been used since 2007 but have been becoming more of a way to improve your visibility and SEO in the past few years. Additionally, YouTube has recently added an update to how they display hashtags and this update could help take your videos to a whole new level. That means using YouTube hashtags...
Matthias Funk

What is a YouTube Thumbnail?

You want to know what a thumbnail is and how you can use it for your videos? Well, let's have a look at it and learn about the most important Dos and Don'ts for YouTube thumbnails.
Matthias Funk

What Counts as a View on YouTube?

So, you wanna be a YouTube star or you want your company to be excellent at using YouTube to hone their brand? But to get there, you need to do one thing: get people to watch your videos.
Karin Schmid

YouTube Thumbnail Design: How to Get Your Thumbnail Clicked

The thumbnail is the first impression a YouTube user gets of your video. And it helps determine whether a user wants to watch your video -- or not. This article explains the current YouTube thumbnail trends in 2018 and what is todays' most important success factor for YouTube thumbnail design.
Matthias Funk

10 YouTube Mistakes Most Companies Make

YouTube channels of well-known companies can appear like a video content graveyard - disorganised, under-utilised, and even embarrassing - filled with content that they wouldn’t even consider sharing on other platforms. Why is this happening, and what are the key mistakes companies are making on YouTube?
Audrey Opdycke-Barnes

What Happened to the YouTube Keyword Tool?

In 2009, YouTube introduced the official YouTube keyword tool. The site helped YouTube channel managers to get videos discovered on the platform’s search engine. The tool was the only resource using search volume data directly from YouTube. Read more on the evolution of the YouTube Keyword Tool and why Google shut it down.
Audrey Opdycke-Barnes
1 2