YouTube Case Study – Samsung

by Matthias Funk | | Category: Case Study | YouTube for Brands | YouTube Marketing | YouTube SEO

With this YouTube case study you learn how Samsung could grow their video views and watch time without the use of any paid media.
The brand wanted to organically reach audiences searching on YouTube and Google and increased organic Views by 8X.

Customer Profile

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom.

YouTube at Samsung Austria

Samsung Austria uses YouTube since 2007. Since then Samsung has published more than 1.000 videos. The main types of content are (1.) tutorial videos for customer support, (2.) video ads for branding and (3.) product demos that get embedded in Samsung’s corporate website. In addition to locally produced videos, Samsung also uses videos supporting global campaigns as well as successful videos from related markets. Samsung’s main traffic source for YouTube videos is paid media. The YouTube channel is managed in-house by the social media management team.

Objective

Samsung aimed to grow their video views and watch time without the use of any paid media. The brand wanted to organically reach audiences searching on YouTube and Google. YouTube is in Austria the most popular search engine for teenagers.

Strategy

Samsung analyzed the channel and identified the most recent how-to videos as most promising for initial optimization. Using the tubics platform, Samsung successfully improved video metadata of the respective content and tracked performance on a weekly basis. Initially, a set of 20 videos got improved regarding video title, description, and tags.

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Author:
Matthias Funk Co-Founder of tubics