YouTube Marketing Blog

Everything you need to know on how to improve your YouTube presence. Insights on YouTube SEO, branding, and audience development.

Why You Need to Produce Data-Driven Videos and How to Optimize Your Video Marketing Tech Stack

We analyzed thousands of public YouTube data and the result is clear: Successful brands tend to publish videos more frequently and focus on long-form content. If you want to emulate this approach, you need to upgrade your tech stack.

What is the Ideal Length of Videos on YouTube? Here are New Data-Based Answers

Short and sweet or long and comprehensive: What kind of videos tend to get you better rankings on YouTube and more views? We wanted to know and analyzed thousands of public YouTube data. We may not have found the golden formula but based on our research can share some clear hints which video length can help you maximize views on YouTube.

Ads vs. Useful Content: How to Best Manage Your YouTube Spendings

With inflation at historic levels and war raging in Europe, the economic climate has changed dramatically in recent months. Budgets are getting tighter, also in marketing departments. But where to cut costs or double down on effort? Are YouTube ads worth the investment or are more in-depth videos the way to go? We broke down some research and shared recommendations based on our experience.

How to Add Corrections to YouTube Videos

Have you ever uploaded a video and afterward noticed a mistake that needed a correction? Now, you don't need to reupload a video or make notes in the comments; simply notify viewers about a mistake directly in the video! In this blog post, we will tell you everything you need to know to start using this feature.

Will "Skipping to the Best Part" Decrease Watch Time? ⎸ Most Replayed Explained

Have you noticed these new graphs at the bottom of YouTube videos that show you the most replayed sections of the video? YouTube has just launched this new feature. Everything you need to know in this blog post.

OMR Highlights: Philipp Westermeyer über Docutainment für Brands

Das geheime Erfolgsrezept von Marken auf YouTube. War es bereits das Highlight der OMR 2022? Philipp Westermeyers Talk über Docutainment?