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Footwear on YouTube

Video marketing has become extremely effective in terms of captivating new audiences and getting messages across more effectively. YouTubes free to use platform allows companies to market their products to over a billion users and helps companies build subscriber bases so they can better communicate with their target demographics.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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DC Shoes
by
Quiksilver
United States
1220000
+
0.0
%
(
0
)
Views (Sep '22)
480147
+
0.1
%

Channel Name: DC Shoes

Country: United States

Subscribers: 1220000

Views: 0.09

Content Score: 72

0
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Converse CONS
by
Nike
United States
151000
+
0.0
%
(
0
)
Views (Sep '22)
17320
+
0.1
%

Channel Name: Converse CONS

Country: United States

Subscribers: 151000

Views: 0.07

Content Score: 108

0
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CONVERSE
by
Nike
United States
141000
+
0.0
%
(
0
)
Views (Sep '22)
96479
+
1.0
%

Channel Name: CONVERSE

Country: United States

Subscribers: 141000

Views: 0.96

Content Score: 192

0
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SKECHERS
by
Skechers USA, Inc.
United States
72300
+
5.7
%
(
3900
)
Views (Sep '22)
6682411
+
10.0
%

Channel Name: SKECHERS

Country: United States

Subscribers: 72300

Views: 9.99

Content Score: 72

0
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TOMS
by
United States
48900
+
0.0
%
(
0
)
Views (Sep '22)
10928
+
0.0
%

Channel Name: TOMS

Country: United States

Subscribers: 48900

Views: 0.04

Content Score: 48

0
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On
by
Switzerland
38400
+
0.8
%
(
300
)
Views (Sep '22)
311931
+
0.8
%

Channel Name: On

Country: Switzerland

Subscribers: 38400

Views: 0.78

Content Score: 32

0
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Timberland
by
VF Corporation
United States
33600
+
0.3
%
(
100
)
Views (Sep '22)
34267
+
0.2
%

Channel Name: Timberland

Country: United States

Subscribers: 33600

Views: 0.22

Content Score: 72

0
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kybun AG (official)
by
Switzerland
28500
+
1.1
%
(
300
)
Views (Sep '22)
80867
+
0.7
%

Channel Name: kybun AG (official)

Country: Switzerland

Subscribers: 28500

Views: 0.65

Content Score: 54

0
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K-Swiss
by
Xtep
United States
24600
+
0.0
%
(
0
)
Views (Sep '22)
5884
+
0.0
%

Channel Name: K-Swiss

Country: United States

Subscribers: 24600

Views: 0.04

Content Score: 32

0
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crocs
by
United States
14800
+
2.1
%
(
300
)
Views (Sep '22)
260681
+
1.3
%

Channel Name: crocs

Country: United States

Subscribers: 14800

Views: 1.26

Content Score: 24

0
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ALDO Shoes
by
Canada
11800
+
0.8
%
(
100
)
Views (Sep '22)
85707
+
0.9
%

Channel Name: ALDO Shoes

Country: Canada

Subscribers: 11800

Views: 0.88

Content Score: 81

0
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inov-8
by
United Kingdom
11700
+
0.9
%
(
100
)
Views (Sep '22)
7814
+
0.5
%

Channel Name: inov-8

Country: United Kingdom

Subscribers: 11700

Views: 0.5

Content Score: 108

0
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HavaianasEurope
by
Spain
7330
+
-0.1
%
(
10
)
Views (Sep '22)
5079
+
0.0
%

Channel Name: HavaianasEurope

Country: Spain

Subscribers: 7330

Views: 0.02

Content Score: 36

0
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Skechers India
by
Skechers USA, Inc.
India
6780
+
0.3
%
(
20
)
Views (Sep '22)
2723946
+
18.8
%

Channel Name: Skechers India

Country: India

Subscribers: 6780

Views: 18.76

Content Score: 8

0
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ECCO Shoes
by
Denmark
5150
+
1.0
%
(
50
)
Views (Sep '22)
2200
+
0.0
%

Channel Name: ECCO Shoes

Country: Denmark

Subscribers: 5150

Views: 0.04

Content Score: 144

0
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Chacos
by
United States
4590
+
0.2
%
(
10
)
Views (Sep '22)
8778
+
0.3
%

Channel Name: Chacos

Country: United States

Subscribers: 4590

Views: 0.26

Content Score: 24

0
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Vessi
by
Canada
4190
+
1.9
%
(
80
)
Views (Sep '22)
1112148
+
14.0
%

Channel Name: Vessi

Country: Canada

Subscribers: 4190

Views: 13.99

Content Score: 8

0
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Camper
by
Spain
4180
+
0.2
%
(
10
)
Views (Sep '22)
2613
+
0.2
%

Channel Name: Camper

Country: Spain

Subscribers: 4180

Views: 0.2

Content Score: 24

0
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Wildling Shoes
by
Germany
3510
+
1.4
%
(
50
)
Views (Sep '22)
9841
+
1.6
%

Channel Name: Wildling Shoes

Country: Germany

Subscribers: 3510

Views: 1.64

Content Score: 81

0
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Giesswein
by
Austria
3390
+
14.1
%
(
420
)
Views (Sep '22)
112595
+
4.0
%

Channel Name: Giesswein

Country: Austria

Subscribers: 3390

Views: 4

Content Score: 18

0
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Hey Dude Shoes
by
United States
3360
+
9.8
%
(
300
)
Views (Sep '22)
14519
+
0.1
%

Channel Name: Hey Dude Shoes

Country: United States

Subscribers: 3360

Views: 0.05

Content Score: 4

0
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K-SWISS KOREA
by
Xtep
South Korea
2860
+
0.0
%
(
0
)
Views (Sep '22)
245
+
0.0
%

Channel Name: K-SWISS KOREA

Country: South Korea

Subscribers: 2860

Views: 0.01

Content Score: 144

0
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GUIDOMAGGI Luxury Italian Elevator Shoes
by
Italy
2610
+
0.0
%
(
0
)
Views (Sep '22)
989
+
0.1
%

Channel Name: GUIDOMAGGI Luxury Italian Elevator Shoes

Country: Italy

Subscribers: 2610

Views: 0.08

Content Score: 54

0
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HotterShoes
by
United Kingdom
1560
+
0.7
%
(
10
)
Views (Sep '22)
1081
+
0.0
%

Channel Name: HotterShoes

Country: United Kingdom

Subscribers: 1560

Views: 0.03

Content Score: 36

0
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Skechers Spain
by
Skechers USA, Inc.
Spain
1420
+
0.0
%
(
0
)
Views (Sep '22)
2655
+
0.2
%

Channel Name: Skechers Spain

Country: Spain

Subscribers: 1420

Views: 0.16

Content Score: 72

0
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QUOC Shoes
by
United Kingdom
1400
+
0.7
%
(
10
)
Views (Sep '22)
4118
+
1.6
%

Channel Name: QUOC Shoes

Country: United Kingdom

Subscribers: 1400

Views: 1.55

Content Score: 144

0
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Santoni Official
by
Italy
1210
+
0.8
%
(
10
)
Views (Sep '22)
908
+
0.2
%

Channel Name: Santoni Official

Country: Italy

Subscribers: 1210

Views: 0.18

Content Score: 36

0
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Oboz Footwear
by
KMD
New Zealand
817
+
1.7
%
(
14
)
Views (Sep '22)
4602
+
1.3
%

Channel Name: Oboz Footwear

Country: New Zealand

Subscribers: 817

Views: 1.3

Content Score: 36

0
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K-Swiss México
by
Xtep
Mexico
745
+
0.3
%
(
2
)
Views (Sep '22)
510
+
0.0
%

Channel Name: K-Swiss México

Country: Mexico

Subscribers: 745

Views: 0.04

Content Score: 9

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Footwear Brands on YouTube 

With YouTube being the 2nd largest search engine on the internet they have allowed companies a whole new outlet to market their products and spread their brands vision and goals. Footwear brands can benefit greatly from creating a YouTube channel as it is a chance for their company to reach a huge target audience and build their brand's image and reputation. The free platform that YouTube offers is leading companies to start tailoring their marketing strategies to be pillared around YouTube. With the massive user base YouTube holds, reaching your intended audience is much easier said than done. Utilizing a data-driven approach to what you should include in your content is imperative to the amount of outreach you will receive from the Footwear industry. Tubics specializes in optimizing outreach to target demographics by having the number one search engine optimization tool on YouTube. 

YouTube Marketing by Footwear Brands 

For shoe brands promoting products on YouTube has become a great way to showcase the benefits of their shoes and why their brand is one of the best in the industry. Consumers are now growing into researching products through YouTube review videos to figure out what the right shoe for them is. Being able to create content for your company that can captivate audiences through entertaining videos is crucial to the success of your business. With quality videos that well portray not only your product, but your company's mission and goals is vital in the growth of your brand's reputation and image. Building a large subscriber base for your YouTube channel takes time but if taken seriously it can quickly become one of your strongest marketing assets and skyrocket your brand's awareness and reputation. 

Trends in YouTube Marketing for Footwear Brands 

Some of the largest companies that are already dipping their toes into YouTube’s marketing potential is Adidas. Adidas is using their YouTube channel to show running meets and charity runs that they have posted to combat major issues like plastic in the oceans. Adidas likes to promote the brand's vision and ideology through their videos to help promote the brand's image. Vans is also a company that dominates the industry when it comes to YouTube Marketing. Vans takes a rather different approach and releases a lot of content that involves surfing, snowboarding and skateboarding videos and it subtly highlights their products through their videos. 

Featured Video

Vans Skateboarding Presents: Lizzie Armanto’s “Onward” | Skate | VANS

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YouTube Marketing Guide
for Business 2023

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is.

A channel's view count gets compared to subscribers, likes and comments.

Learn more

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The world's best brands use tubics to power their YouTube and video marketing.

The tubics software powers marketers with data-driven video ideation, creation and optimization.

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