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Skiing Brands on YouTube

Skiers want a brand that is sleek yet very durable and functional. Giving potential customers a look at your company's brand on the slopes gives skiers excitement and draws them more to the brand. Utilizing YouTube helps promote brand recognition and has the power to greatly expand your customer base.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Salomon TV
by
Amer Sports
Germany
234000
+
0.0
%
(
0
)
Views (Sep '22)
309212
+
0.4
%

Channel Name: Salomon TV

Country: Germany

Subscribers: 234000

Views: 0.37

Content Score: 108

0
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Burton
by
Burton
United States
202000
+
1.0
%
(
2000
)
Views (Sep '22)
704901
+
10.8
%

Channel Name: Burton

Country: United States

Subscribers: 202000

Views: 10.8

Content Score: 108

0
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Atomic Skiing
by
Amer Sports
Austria
29300
+
0.7
%
(
200
)
Views (Sep '22)
61119
+
0.3
%

Channel Name: Atomic Skiing

Country: Austria

Subscribers: 29300

Views: 0.28

Content Score: 24

0
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Völkl Skis International
by
Germany
7270
+
4.8
%
(
330
)
Views (Sep '22)
89169
+
5.2
%

Channel Name: Völkl Skis International

Country: Germany

Subscribers: 7270

Views: 5.24

Content Score: 54

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Ski Brands on YouTube 

For ski brands, YouTube is a great platform to showcase your brand and have skiers fall in love with the style and functionality of your product. Every ski brand can greatly benefit from adopting a YouTube channel as almost all ski brands showcase their products on this platform. With YouTube having over a billion users, executing a strong marketing strategy and producing creative content can propel your brand to become one of the best in the industry. YouTube is the 2nd largest search engine in the world so reaching your target audience can provoke some struggles. To breach through to the ski demographic, it is important to adopt a data-driven approach that will optimize your outreach. We at Tubics pride ourselves on being the number one search engine optimization tool that can help you edge out the competition and build your brand to the next level.  

YouTube Marketing by Ski Brands 

People who are looking for ski equipment often like to wear a brand that has a strong reputation behind it along with terrific style and performance. YouTube is the best way to display all the things your brand offers. Showcasing all your ski equipment through videos is one of the best ways to go about marketing your product in this industry. Being able to create videos that are creative, and entertaining is a must when it comes to the success of your channel. The other major driver in the success of a channel is consistency, viewers will return at a much higher rate if they can anticipate when a video is released. Having the right combination of consistency and quality is what some of the best ski brands in the world do right now and is a significant factor in their success.  

Trends in YouTube Marketing for Ski Brands 

Major companies like Atomic and Faction sponsor some of the best riders in the game and hire production crews to create ski movies. This is an extremely entertainment focused approach to YouTubes platform, but it has returned great dividends as they are extremely popular. Faction, for example, releases a movie every year around the start of ski season called The Collective. This approach is highly productive as it builds brand awareness and strengthens the reputation of their company as they now offer more than just a product. Some of the ways Atomic markets their product on YouTube is through sponsored riders. Atomic released a video of their sponsored skier Chris Bent Chetler showcasing his product line of skis and highlighting his thought process and vision behind his product as well as the functionality.  

Featured Video

Who is Chris Benchetler? | Meet The Bent Family Ep1

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Youtub Markething for business

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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