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Best Power Tool Brands on YouTube

The power tool and outdoor power equipment industries uniquely differentiate their products to gain consumers’ attention. YouTube and video marketing gives power tool brands the opportunity to increase brand loyalty. 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

July 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Silverline Tools
by
United Kingdom
183000
+
0.6
%
(
1000
)
Views (July 2022)
219643
+
0.7
%

Channel Name: Silverline Tools

Country: United Kingdom

Subscribers: 183000

Views: 0.69

Content Score: 108

0
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Craftsman
by
United States
130000
+
0.0
%
(
0
)
Views (July 2022)
55481
+
0.8
%

Channel Name: Craftsman

Country: United States

Subscribers: 130000

Views: 0.84

Content Score: 108

0
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Milwaukee Tool
by
United States
96100
+
0.7
%
(
700
)
Views (July 2022)
238867
+
1.2
%

Channel Name: Milwaukee Tool

Country: United States

Subscribers: 96100

Views: 1.23

Content Score: 81

0
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The Official STIHL® TIMBERSPORTS® SERIES
by
Stihl Holding
Germany
90300
+
0.0
%
(
0
)
Views (July 2022)
44802
+
0.1
%

Channel Name: The Official STIHL® TIMBERSPORTS® SERIES

Country: Germany

Subscribers: 90300

Views: 0.08

Content Score: 16

0
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STIHL USA
by
Stihl Holding
United States
85700
+
0.9
%
(
800
)
Views (July 2022)
387573
+
1.3
%

Channel Name: STIHL USA

Country: United States

Subscribers: 85700

Views: 1.31

Content Score: 72

0
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STIHL
by
Stihl Holding
Germany
79500
+
0.6
%
(
500
)
Views (July 2022)
300582
+
1.0
%

Channel Name: STIHL

Country: Germany

Subscribers: 79500

Views: 0.96

Content Score: 48

0
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RYOBI TOOLS USA
by
Ryobi
United States
76300
+
1.2
%
(
900
)
Views (July 2022)
374504
+
-2.2
%

Channel Name: RYOBI TOOLS USA

Country: United States

Subscribers: 76300

Views: -2.17

Content Score: 27

0
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DEWALT TV
by
United States
74300
+
0.3
%
(
200
)
Views (July 2022)
456871
+
1.9
%

Channel Name: DEWALT TV

Country: United States

Subscribers: 74300

Views: 1.92

Content Score: 54

0
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HILTI Group
by
Hilti Group
Liechtenstein
62500
+
0.5
%
(
300
)
Views (July 2022)
125094
+
0.8
%

Channel Name: HILTI Group

Country: Liechtenstein

Subscribers: 62500

Views: 0.79

Content Score: 36

0
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STIHL Brasil
by
Stihl Holding
Brazil
53900
+
3.1
%
(
1600
)
Views (July 2022)
1751952
+
6.0
%

Channel Name: STIHL Brasil

Country: Brazil

Subscribers: 53900

Views: 6.05

Content Score: 108

0
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STIHL Deutschland
by
Stihl Holding
Germany
53000
+
0.6
%
(
300
)
Views (July 2022)
204423
+
0.8
%

Channel Name: STIHL Deutschland

Country: Germany

Subscribers: 53000

Views: 0.83

Content Score: 72

0
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Husqvarna USA
by
Husqvarna Group
United States
45400
+
0.9
%
(
400
)
Views (July 2022)
150183
+
0.7
%

Channel Name: Husqvarna USA

Country: United States

Subscribers: 45400

Views: 0.67

Content Score: 72

0
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INFACO France
by
France
45400
+
0.2
%
(
100
)
Views (July 2022)
57343
+
0.2
%

Channel Name: INFACO France

Country: France

Subscribers: 45400

Views: 0.24

Content Score: 32

0
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Dremel
by
Robert Bosch GmbH
United States
41500
+
0.2
%
(
100
)
Views (July 2022)
410337
+
2.7
%

Channel Name: Dremel

Country: United States

Subscribers: 41500

Views: 2.7

Content Score: 36

0
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Festool
by
Germany
41400
+
0.5
%
(
200
)
Views (July 2022)
385993
+
1.3
%

Channel Name: Festool

Country: Germany

Subscribers: 41400

Views: 1.33

Content Score: 32

0
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Husqvarna
by
Husqvarna Group
Sweden
41100
+
4.8
%
(
1900
)
Views (July 2022)
3794138
+
22.0
%

Channel Name: Husqvarna

Country: Sweden

Subscribers: 41100

Views: 21.99

Content Score: 48

0
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RIDGID Tools
by
United States
39600
+
1.0
%
(
400
)
Views (July 2022)
275928
+
1.1
%

Channel Name: RIDGID Tools

Country: United States

Subscribers: 39600

Views: 1.08

Content Score: 24

0
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Hilti Great Britain
by
Hilti Group
United Kingdom
36400
+
0.0
%
(
0
)
Views (July 2022)
28005
+
0.3
%

Channel Name: Hilti Great Britain

Country: United Kingdom

Subscribers: 36400

Views: 0.26

Content Score: 54

0
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Triton Tools
by
United Kingdom
36000
+
0.0
%
(
0
)
Views (July 2022)
26587
+
0.4
%

Channel Name: Triton Tools

Country: United Kingdom

Subscribers: 36000

Views: 0.36

Content Score: 81

0
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Bosch Ferramentas Elétricas
by
Robert Bosch GmbH
Spain
33500
+
1.2
%
(
400
)
Views (July 2022)
151331
+
1.6
%

Channel Name: Bosch Ferramentas Elétricas

Country: Spain

Subscribers: 33500

Views: 1.65

Content Score: 81

0
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Hilti North America
by
Hilti Group
United States
31400
+
1.0
%
(
300
)
Views (July 2022)
134785
+
1.0
%

Channel Name: Hilti North America

Country: United States

Subscribers: 31400

Views: 0.98

Content Score: 54

0
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STIHL México
by
Stihl Holding
Mexico
29200
+
1.0
%
(
300
)
Views (July 2022)
427570
+
2.4
%

Channel Name: STIHL México

Country: Mexico

Subscribers: 29200

Views: 2.42

Content Score: 72

0
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Bosch Professional Power Tools UK
by
Robert Bosch GmbH
United Kingdom
29100
+
1.0
%
(
300
)
Views (July 2022)
85969
+
0.4
%

Channel Name: Bosch Professional Power Tools UK

Country: United Kingdom

Subscribers: 29100

Views: 0.38

Content Score: 12

0
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WagnerPainting
by
United States
28900
+
1.4
%
(
400
)
Views (July 2022)
246516
+
0.9
%

Channel Name: WagnerPainting

Country: United States

Subscribers: 28900

Views: 0.95

Content Score: 32

0
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STIHL France
by
Stihl Holding
France
28100
+
0.7
%
(
200
)
Views (July 2022)
802358
+
2.1
%

Channel Name: STIHL France

Country: France

Subscribers: 28100

Views: 2.14

Content Score: 48

0
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Milwaukee Tool EU
by
United Kingdom
26700
+
1.5
%
(
400
)
Views (July 2022)
5128158
+
4.8
%

Channel Name: Milwaukee Tool EU

Country: United Kingdom

Subscribers: 26700

Views: 4.77

Content Score: 4

0
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Makita Tools USA
by
Makita
United States
25600
+
0.4
%
(
100
)
Views (July 2022)
1182352
+
2.4
%

Channel Name: Makita Tools USA

Country: United States

Subscribers: 25600

Views: 2.4

Content Score: 48

0
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MakitaCorporation
by
Makita
Japan
25100
+
0.8
%
(
200
)
Views (July 2022)
55173
+
1.4
%

Channel Name: MakitaCorporation

Country: Japan

Subscribers: 25100

Views: 1.41

Content Score: 9

0
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Worx International
by
Positec
Italy
23200
+
0.4
%
(
100
)
Views (July 2022)
87137
+
0.7
%

Channel Name: Worx International

Country: Italy

Subscribers: 23200

Views: 0.65

Content Score: 54

0
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RyobiTV
by
Ryobi
United States
22600
+
1.4
%
(
300
)
Views (July 2022)
127529
+
0.1
%

Channel Name: RyobiTV

Country: United States

Subscribers: 22600

Views: 0.13

Content Score: 4

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Power Tools on YouTube

Every second, 43,000 videos are viewed on this platform... Whether it's tutorials, documentaries, music videos, or web series, there is enough varied content to make you lose your bearings. But in addition to these entertaining contents, the platform is a privileged support for companies in search of digital notoriety! YouTube is a media. When you mention media, you must think content distribution, and therefore content creation strategy. Youtube is a platform made to support and accompany companies that feel the need and interest to create content in order to distribute it to the most relevant audience possible. Youtube gives companies the opportunity to set up a precise targeting. For example, your own customers can become your reference audience. In this way, your customers will feel concerned by your activity beyond their purchase, which will gradually build a community of your own.

YouTube Marketing by Power Tools

After having built a community and/or a clientele, the challenge is to build loyalty. Youtube is a platform for building loyalty. Indeed, a channel for your power tools company can be, for example, an ideal tool to highlight a know-how. You can publish product tests, tutorials, product previews, etc.. The development of your audience, and by extension of your number of subscribers, will inscribe in time a close and privileged relationship with your community. Youtube also gives your power tools company the opportunity to promote videos directly in order to boost their impact and audience. How can you do this? Through advertising and sponsored content, especially through the Youtube Ads offer.


Trends in YouTube Marketing for Power Tools

There are plenty of power tools company that are already using YouTube successfully to promote their power tools brand. As an example, Milwaukee Tool has nearly reached 100K subscribers thanks to their strong brand visibility, interesting and entertaining content and useful videos. They offer content for trade workers, show off their latest developments, and collect review videos all over YouTube to tell people what their customers really think of their products. Bosch uses its YouTube channel to promote their product and to show their customers how to use each tool. STIHL USA has a slightly different strategy as the brand is creating mini movies and series, emotional videos that aim to show their values and what the brand stand for. Hilti UK has useful how-to videos in which they explain how to use the different power tools that they sell, and think about their entire audience by using a female presenter in some of their videos, which should appeal to women who are interested in their power tools.

Top YouTube Channels Across Industries

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Youtub Markething for business

The Essential Guide to YouTube Marketing

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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