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Best Power Tool Brands on YouTube

The power tool and outdoor power equipment industries uniquely differentiate their products to gain consumers’ attention. YouTube and video marketing gives power tool brands the opportunity to increase brand loyalty. 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

Dez '22
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Silverline Tools
by
United Kingdom
191000
+
0.0
%
(
0
)
Views (Sep '22)
140085
+
0.4
%

Channel Name: Silverline Tools

Country: United Kingdom

Subscribers: 191000

Views: 0.42

Content Score: 108

0
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Craftsman
by
United States
129000
+
0.0
%
(
0
)
Views (Sep '22)
3320338
+
27.0
%

Channel Name: Craftsman

Country: United States

Subscribers: 129000

Views: 26.97

Content Score: 108

0
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Milwaukee Tool
by
United States
98600
+
0.4
%
(
400
)
Views (Sep '22)
158936
+
0.8
%

Channel Name: Milwaukee Tool

Country: United States

Subscribers: 98600

Views: 0.8

Content Score: 81

0
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The Official STIHL® TIMBERSPORTS® SERIES
by
Stihl Holding
Germany
97700
+
1.1
%
(
1100
)
Views (Sep '22)
2447765
+
3.7
%

Channel Name: The Official STIHL® TIMBERSPORTS® SERIES

Country: Germany

Subscribers: 97700

Views: 3.67

Content Score: 16

0
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STIHL USA
by
Stihl Holding
United States
89000
+
0.5
%
(
400
)
Views (Sep '22)
1922482
+
6.2
%

Channel Name: STIHL USA

Country: United States

Subscribers: 89000

Views: 6.15

Content Score: 72

0
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STIHL
by
Stihl Holding
Germany
80900
+
0.3
%
(
200
)
Views (Sep '22)
122824
+
0.4
%

Channel Name: STIHL

Country: Germany

Subscribers: 80900

Views: 0.38

Content Score: 48

0
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RYOBI TOOLS USA
by
Ryobi
United States
79900
+
0.8
%
(
600
)
Views (Sep '22)
120860
+
0.7
%

Channel Name: RYOBI TOOLS USA

Country: United States

Subscribers: 79900

Views: 0.71

Content Score: 27

0
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DEWALT TV
by
United States
75100
+
0.1
%
(
100
)
Views (Sep '22)
49031
+
0.2
%

Channel Name: DEWALT TV

Country: United States

Subscribers: 75100

Views: 0.2

Content Score: 54

0
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HILTI Group
by
Hilti Group
Liechtenstein
63900
+
0.3
%
(
200
)
Views (Sep '22)
73768
+
0.5
%

Channel Name: HILTI Group

Country: Liechtenstein

Subscribers: 63900

Views: 0.45

Content Score: 36

0
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STIHL Brasil
by
Stihl Holding
Brazil
58700
+
2.1
%
(
1200
)
Views (Sep '22)
306276
+
0.9
%

Channel Name: STIHL Brasil

Country: Brazil

Subscribers: 58700

Views: 0.88

Content Score: 108

0
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STIHL Deutschland
by
Stihl Holding
Germany
54500
+
0.4
%
(
200
)
Views (Sep '22)
236837
+
0.9
%

Channel Name: STIHL Deutschland

Country: Germany

Subscribers: 54500

Views: 0.91

Content Score: 72

0
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Husqvarna USA
by
Husqvarna Group
United States
46600
+
0.2
%
(
100
)
Views (Sep '22)
84257
+
0.4
%

Channel Name: Husqvarna USA

Country: United States

Subscribers: 46600

Views: 0.37

Content Score: 72

0
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INFACO France
by
France
46200
+
0.7
%
(
300
)
Views (Sep '22)
94751
+
0.4
%

Channel Name: INFACO France

Country: France

Subscribers: 46200

Views: 0.38

Content Score: 32

0
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Festool
by
Germany
42500
+
0.7
%
(
300
)
Views (Sep '22)
323035
+
1.0
%

Channel Name: Festool

Country: Germany

Subscribers: 42500

Views: 1.04

Content Score: 48

0
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Husqvarna
by
Husqvarna Group
Sweden
42000
+
0.2
%
(
100
)
Views (Sep '22)
53574
+
0.2
%

Channel Name: Husqvarna

Country: Sweden

Subscribers: 42000

Views: 0.24

Content Score: 48

0
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Dremel
by
Robert Bosch GmbH
United States
41900
+
0.2
%
(
100
)
Views (Sep '22)
30851
+
0.2
%

Channel Name: Dremel

Country: United States

Subscribers: 41900

Views: 0.2

Content Score: 36

0
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RIDGID Tools
by
United States
41200
+
1.0
%
(
400
)
Views (Sep '22)
319487
+
1.2
%

Channel Name: RIDGID Tools

Country: United States

Subscribers: 41200

Views: 1.18

Content Score: 24

0
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Bosch Ferramentas Elétricas
by
Robert Bosch GmbH
Spain
36800
+
1.7
%
(
600
)
Views (Sep '22)
70792
+
0.7
%

Channel Name: Bosch Ferramentas Elétricas

Country: Spain

Subscribers: 36800

Views: 0.73

Content Score: 81

0
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Triton Tools
by
United Kingdom
36600
+
0.3
%
(
100
)
Views (Sep '22)
25324
+
0.3
%

Channel Name: Triton Tools

Country: United Kingdom

Subscribers: 36600

Views: 0.34

Content Score: 81

0
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Hilti Great Britain
by
Hilti Group
United Kingdom
36500
+
0.3
%
(
100
)
Views (Sep '22)
16290
+
0.1
%

Channel Name: Hilti Great Britain

Country: United Kingdom

Subscribers: 36500

Views: 0.15

Content Score: 54

0
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Hilti North America
by
Hilti Group
United States
32200
+
0.3
%
(
100
)
Views (Sep '22)
78535
+
0.6
%

Channel Name: Hilti North America

Country: United States

Subscribers: 32200

Views: 0.55

Content Score: 54

0
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Bosch Professional Power Tools UK
by
Robert Bosch GmbH
United Kingdom
30200
+
0.7
%
(
200
)
Views (Sep '22)
91341
+
0.4
%

Channel Name: Bosch Professional Power Tools UK

Country: United Kingdom

Subscribers: 30200

Views: 0.4

Content Score: 12

0
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STIHL México
by
Stihl Holding
Mexico
30100
+
0.3
%
(
100
)
Views (Sep '22)
282516
+
1.4
%

Channel Name: STIHL México

Country: Mexico

Subscribers: 30100

Views: 1.45

Content Score: 72

0
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WagnerPainting
by
United States
30100
+
0.3
%
(
100
)
Views (Sep '22)
91580
+
0.3
%

Channel Name: WagnerPainting

Country: United States

Subscribers: 30100

Views: 0.34

Content Score: 32

0
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REEKON Tools
by
United States
29200
+
21.2
%
(
5100
)
Views (Sep '22)
3498977
+
25.3
%

Channel Name: REEKON Tools

Country: United States

Subscribers: 29200

Views: 25.28

Content Score: 108

0
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STIHL France
by
Stihl Holding
France
28900
+
0.7
%
(
200
)
Views (Sep '22)
605827
+
1.4
%

Channel Name: STIHL France

Country: France

Subscribers: 28900

Views: 1.45

Content Score: 32

0
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Milwaukee Tool EU
by
United Kingdom
28000
+
0.7
%
(
200
)
Views (Sep '22)
3880901
+
3.0
%

Channel Name: Milwaukee Tool EU

Country: United Kingdom

Subscribers: 28000

Views: 3.01

Content Score: 4

0
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Makita Tools USA
by
Makita
United States
26000
+
0.0
%
(
0
)
Views (Sep '22)
31471
+
0.1
%

Channel Name: Makita Tools USA

Country: United States

Subscribers: 26000

Views: 0.06

Content Score: 48

0
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MakitaCorporation
by
Makita
Japan
25500
+
0.0
%
(
0
)
Views (Sep '22)
33752
+
0.8
%

Channel Name: MakitaCorporation

Country: Japan

Subscribers: 25500

Views: 0.81

Content Score: 9

0
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Bosch Profi-Elektrowerkzeuge und Zubehör
by
Robert Bosch GmbH
Germany
24100
+
0.4
%
(
100
)
Views (Sep '22)
60718
+
0.2
%

Channel Name: Bosch Profi-Elektrowerkzeuge und Zubehör

Country: Germany

Subscribers: 24100

Views: 0.16

Content Score: 36

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Power Tools on YouTube

Every second, 43,000 videos are viewed on this platform... Whether it's tutorials, documentaries, music videos, or web series, there is enough varied content to make you lose your bearings. But in addition to these entertaining contents, the platform is a privileged support for companies in search of digital notoriety! YouTube is a media. When you mention media, you must think content distribution, and therefore content creation strategy. Youtube is a platform made to support and accompany companies that feel the need and interest to create content in order to distribute it to the most relevant audience possible. Youtube gives companies the opportunity to set up a precise targeting. For example, your own customers can become your reference audience. In this way, your customers will feel concerned by your activity beyond their purchase, which will gradually build a community of your own.

YouTube Marketing by Power Tools

After having built a community and/or a clientele, the challenge is to build loyalty. Youtube is a platform for building loyalty. Indeed, a channel for your power tools company can be, for example, an ideal tool to highlight a know-how. You can publish product tests, tutorials, product previews, etc.. The development of your audience, and by extension of your number of subscribers, will inscribe in time a close and privileged relationship with your community. Youtube also gives your power tools company the opportunity to promote videos directly in order to boost their impact and audience. How can you do this? Through advertising and sponsored content, especially through the Youtube Ads offer.


Trends in YouTube Marketing for Power Tools

There are plenty of power tools company that are already using YouTube successfully to promote their power tools brand. As an example, Milwaukee Tool has nearly reached 100K subscribers thanks to their strong brand visibility, interesting and entertaining content and useful videos. They offer content for trade workers, show off their latest developments, and collect review videos all over YouTube to tell people what their customers really think of their products. Bosch uses its YouTube channel to promote their product and to show their customers how to use each tool. STIHL USA has a slightly different strategy as the brand is creating mini movies and series, emotional videos that aim to show their values and what the brand stand for. Hilti UK has useful how-to videos in which they explain how to use the different power tools that they sell, and think about their entire audience by using a female presenter in some of their videos, which should appeal to women who are interested in their power tools.

Top YouTube Channels Across Industries

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Youtub Markething for business

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Frequently Asked Question

What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

Download the scorecard

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