Best Power Tool Brands on YouTube

The power tool and outdoor power equipment industries uniquely differentiate their products to gain consumers’ attention. YouTube and video marketing gives power tool brands the opportunity to increase brand loyalty. 2/3 of shoppers say online video has given them ideas and inspiration for their purchase.

Rank

Channel Name

Country

Total
April 2022
The Content Score shows how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.
Content Score
0
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Silverline Tools
by
United Kingdom
180000
+
1.1
%
(
2000
)
April (2022)
275487
+
0.9
%
0
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Craftsman
by
United States
130000
+
0.0
%
(
0
)
April (2022)
478524
+
10.1
%
0
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Milwaukee Tool
by
United States
94000
+
0.6
%
(
600
)
April (2022)
135836
+
0.7
%
0
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The Official STIHL® TIMBERSPORTS® SERIES
by
Stihl Holding
Germany
90200
+
0.1
%
(
100
)
April (2022)
74160
+
0.1
%
0
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STIHL USA
by
Stihl Holding
United States
83200
+
0.6
%
(
500
)
April (2022)
229116
+
0.8
%
0
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STIHL
by
Stihl Holding
Germany
78100
+
0.5
%
(
400
)
April (2022)
210698
+
0.7
%
0
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DEWALT TV
by
United States
73600
+
0.1
%
(
100
)
April (2022)
77444
+
0.3
%
0
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RYOBI TOOLS USA
by
Ryobi
United States
73000
+
0.7
%
(
500
)
April (2022)
194569
+
1.2
%
0
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HILTI Group
by
Hilti Group
Liechtenstein
61400
+
0.3
%
(
200
)
April (2022)
87064
+
0.6
%
0
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STIHL Deutschland
by
Stihl Holding
Germany
52000
+
0.8
%
(
400
)
April (2022)
864306
+
3.7
%
0
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INFACO France
by
France
45000
+
0.7
%
(
300
)
April (2022)
108967
+
0.5
%
0
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Husqvarna USA
by
Husqvarna Group
United States
44200
+
0.9
%
(
400
)
April (2022)
69962
+
0.3
%
0
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Dremel
by
Robert Bosch GmbH
United States
41200
+
0.2
%
(
100
)
April (2022)
1352263
+
14.9
%
0
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Husqvarna
by
Husqvarna Group
Sweden
38800
+
0.3
%
(
100
)
April (2022)
72679
+
0.4
%
0
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RIDGID Tools
by
United States
38600
+
0.8
%
(
300
)
April (2022)
130332
+
0.5
%
0
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Hilti Great Britain
by
Hilti Group
United Kingdom
36300
+
0.0
%
(
0
)
April (2022)
17991
+
0.2
%
0
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Triton Tools
by
United Kingdom
35800
+
0.0
%
(
0
)
April (2022)
21659
+
0.3
%
0
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Bosch Ferramentas Elétricas
by
Robert Bosch GmbH
Spain
32200
+
0.9
%
(
300
)
April (2022)
169888
+
2.0
%
0
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Hilti North America
by
Hilti Group
United States
30600
+
0.7
%
(
200
)
April (2022)
102451
+
0.8
%
0
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STIHL México
by
Stihl Holding
Mexico
28500
+
0.3
%
(
100
)
April (2022)
202873
+
1.2
%
0
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Bosch Professional Power Tools UK
by
Robert Bosch GmbH
United Kingdom
28300
+
0.3
%
(
100
)
April (2022)
63626
+
0.3
%
0
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WagnerPainting
by
United States
27800
+
0.7
%
(
200
)
April (2022)
169605
+
0.7
%
0
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STIHL France
by
Stihl Holding
France
27300
+
0.7
%
(
200
)
April (2022)
1244622
+
3.6
%
0
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Milwaukee Tool EU
by
United Kingdom
25400
+
1.2
%
(
300
)
April (2022)
3885060
+
4.5
%
0
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Makita Tools USA
by
Makita
United States
25200
+
0.4
%
(
100
)
April (2022)
2515199
+
6.3
%
0
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MakitaCorporation
by
Makita
Japan
24600
+
0.4
%
(
100
)
April (2022)
40812
+
1.1
%
0
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Worx International
by
Positec
Italy
22700
+
0.9
%
(
200
)
April (2022)
74289
+
0.6
%
0
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Kärcher Deutschland
by
Kärcher
Germany
22300
+
0.5
%
(
100
)
April (2022)
67881
+
0.4
%
0
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RyobiTV
by
Ryobi
United States
21800
+
0.5
%
(
100
)
April (2022)
1785608
+
1.9
%
0
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Bosch Profi-Elektrowerkzeuge und Zubehör
by
Robert Bosch GmbH
Germany
21400
+
0.9
%
(
200
)
April (2022)
1059990
+
3.4
%
0
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Bosch DIY and Garden UK
by
Robert Bosch GmbH
United Kingdom
15300
+
0.7
%
(
100
)
April (2022)
81486
+
0.7
%
0
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Makita UK
by
Makita
United Kingdom
15100
+
0.7
%
(
100
)
April (2022)
42309
+
1.1
%
0
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DEWALT UK
by
United States
15100
+
0.0
%
(
0
)
April (2022)
16243
+
0.3
%
0
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WAGNER United Kingdom
by
United Kingdom
15100
+
1.3
%
(
200
)
April (2022)
101617
+
1.8
%
0
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Bosch DIY and Garden Deutschland
by
Robert Bosch GmbH
Germany
14800
+
0.7
%
(
100
)
April (2022)
545372
+
2.0
%
0
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BLACK+DECKER
by
BLACK+DECKER
United States
14800
+
0.0
%
(
0
)
April (2022)
23322
+
0.6
%
0
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Metabo
by
Germany
14600
+
0.7
%
(
100
)
April (2022)
243620
+
3.2
%
0
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Bosch Professional Malaysia
by
Robert Bosch GmbH
Malaysia
14100
+
0.0
%
(
0
)
April (2022)
27644
+
0.8
%
0
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Bosch DIY and Garden France
by
Robert Bosch GmbH
France
13900
+
0.0
%
(
0
)
April (2022)
63553
+
0.6
%
0
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Dremel France
by
Robert Bosch GmbH
France
13600
+
0.0
%
(
0
)
April (2022)
25694
+
0.3
%
0
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TOTAL TOOLS WORLD
by
Australia
13600
+
2.3
%
(
300
)
April (2022)
35436
+
3.4
%
0
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SKIL Power Tools
by
CHERVON
United States
13600
+
0.7
%
(
100
)
April (2022)
44739
+
1.1
%
0
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Dremel Europe
by
Robert Bosch GmbH
Germany
13000
+
0.0
%
(
0
)
April (2022)
154
+
3.8
%
0
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STIHL Argentina
by
Stihl Holding
Argentina
12300
+
0.8
%
(
100
)
April (2022)
75966
+
1.1
%
0
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Bosch Professional India
by
Robert Bosch GmbH
India
11800
+
1.7
%
(
200
)
April (2022)
37076
+
0.4
%
0
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MirkaLtd
by
Finland
11000
+
0.0
%
(
0
)
April (2022)
16681
+
0.7
%
0
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Hilti Deutschland
by
Hilti Group
Germany
10700
+
0.0
%
(
0
)
April (2022)
40138
+
0.9
%
0
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Husqvarna Austria
by
Husqvarna Group
Austria
10500
+
1.0
%
(
100
)
April (2022)
26600
+
0.3
%
0
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Bosch Professional Africa
by
Robert Bosch GmbH
South Africa
10000
+
0.0
%
(
0
)
April (2022)
23731
+
0.5
%
0
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Kärcher Brasil Oficial
by
Kärcher
Brazil
9760
+
0.8
%
(
80
)
April (2022)
28843
+
1.3
%
0
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Bosch Professional Россия
by
Robert Bosch GmbH
Russian Federation
9700
+
0.8
%
(
80
)
April (2022)
20068
+
0.1
%
0
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HART Tools
by
Walmart
United States
9640
+
2.9
%
(
270
)
April (2022)
1289030
+
25.3
%
0
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SKIL España
by
CHERVON
Spain
9260
+
0.7
%
(
60
)
April (2022)
23181
+
0.7
%
0
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REEKON Tools
by
United States
8560
+
5.8
%
(
470
)
April (2022)
149456
+
7.8
%
0
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Керхер Россия (Karcher)
by
Kärcher
Russian Federation
8330
+
0.4
%
(
30
)
April (2022)
31448
+
0.2
%
0
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MAFELL
by
Germany
8070
+
0.1
%
(
10
)
April (2022)
12042
+
0.4
%
0
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Hilti Russia LIVE
by
Hilti Group
Russian Federation
8010
+
0.0
%
(
0
)
April (2022)
7806
+
0.5
%
0
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STIHL GB
by
Stihl Holding
United Kingdom
7740
+
2.1
%
(
160
)
April (2022)
169396
+
2.3
%
0
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Bosch Professional Power Tools New Zealand
by
Robert Bosch GmbH
New Zealand
7340
+
0.3
%
(
20
)
April (2022)
8520
+
0.3
%
0
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Hilti España
by
Hilti Group
Spain
7270
+
0.6
%
(
40
)
April (2022)
16593
+
0.9
%
0
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Hilti France
by
Hilti Group
France
7210
+
1.0
%
(
70
)
April (2022)
17497
+
1.2
%
0
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Dremel Italia
by
Robert Bosch GmbH
Italy
7110
+
0.4
%
(
30
)
April (2022)
7991
+
0.5
%
0
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Hilti Česká republika
by
Hilti Group
Czech Republic
7050
+
1.0
%
(
70
)
April (2022)
30536
+
1.0
%
0
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RYOBI Australia
by
Ryobi
Australia
7010
+
1.6
%
(
110
)
April (2022)
76271
+
1.8
%
0
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HiKOKI Channel
by
Japan
6510
+
1.1
%
(
70
)
April (2022)
15548
+
1.7
%
0
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Kärcher France
by
Kärcher
France
6080
+
1.3
%
(
80
)
April (2022)
57085
+
0.2
%
0
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FEIN Deutschland
by
Germany
5960
+
0.2
%
(
10
)
April (2022)
12405
+
0.3
%
0
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Bosch Professional Elektronarzędzia i Osprzęt
by
Robert Bosch GmbH
Poland
5250
+
12.7
%
(
590
)
April (2022)
228675
+
2.3
%
0
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Husqvarna France
by
Husqvarna Group
France
5160
+
1.0
%
(
50
)
April (2022)
51204
+
0.9
%
0
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STIHL Canada
by
Stihl Holding
Canada
5140
+
0.8
%
(
40
)
April (2022)
8371
+
0.3
%
0
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Bosch Professional Outillage électroportatif France
by
Robert Bosch GmbH
France
4540
+
0.7
%
(
30
)
April (2022)
1360686
+
7.3
%
0
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WAGNER Heimwerker | DIY
by
Germany
4410
+
1.6
%
(
70
)
April (2022)
35769
+
1.5
%
0
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AEG Powertools
by
Electrolux AB
Sweden
4200
+
0.2
%
(
10
)
April (2022)
5022
+
0.0
%
0
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Bosch Professional España
by
Robert Bosch GmbH
Spain
4130
+
1.2
%
(
50
)
April (2022)
6977
+
0.1
%
0
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DREMEL - верное решение
by
Robert Bosch GmbH
Russian Federation
4120
+
0.2
%
(
10
)
April (2022)
2352
+
0.1
%
0
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FLEX
by
Germany
3780
+
0.5
%
(
20
)
April (2022)
3846
+
1.0
%
0
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BOSCH PRO Korea - 보쉬 전문가용 전동공구
by
Robert Bosch GmbH
Korea South
3770
+
0.3
%
(
10
)
April (2022)
12733
+
0.1
%
0
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SKIL Türkiye
by
CHERVON
Turkey
3740
+
0.5
%
(
20
)
April (2022)
7100
+
0.6
%
0
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SKIL Italia
by
CHERVON
Italy
3700
+
0.8
%
(
30
)
April (2022)
16731
+
0.8
%
0
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Festool TV Australia
by
Australia
3630
+
2.3
%
(
80
)
April (2022)
40780
+
2.8
%
0
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Bosch Professional Turkiye
by
Robert Bosch GmbH
Turkey
3620
+
1.1
%
(
40
)
April (2022)
746609
+
7.4
%
0
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Kärcher España
by
Kärcher
Spain
3580
+
0.8
%
(
30
)
April (2022)
19981
+
1.2
%
0
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Hilti Polska
by
Hilti Group
Poland
3220
+
0.6
%
(
20
)
April (2022)
63266
+
2.4
%
0
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ECHO Tools
by
Japan
3200
+
0.6
%
(
20
)
April (2022)
9543
+
1.0
%
0
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Honda Power Equipment Australia
by
Honda Motor Company
Australia
3130
+
0.3
%
(
10
)
April (2022)
10381
+
0.1
%
0
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BLACK+DECKER® EMEA-ANZ
by
United Kingdom
3100
+
0.7
%
(
20
)
April (2022)
19743
+
0.7
%
0
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Husqvarna UK
by
Husqvarna Group
United Kingdom
3090
+
0.3
%
(
10
)
April (2022)
17188
+
0.5
%
0
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Bosch Professional Power Tools Australia
by
Robert Bosch GmbH
Australia
2940
+
1.0
%
(
30
)
April (2022)
11730
+
0.9
%
0
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Bosch DIY and Garden Россия
by
Robert Bosch GmbH
Russian Federation
2770
+
0.0
%
(
0
)
April (2022)
5035
+
0.1
%
0
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SKIL Россия
by
CHERVON
Russian Federation
2730
+
1.1
%
(
30
)
April (2022)
11017
+
0.5
%
0
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Ryobi France
by
Ryobi
France
2670
+
1.1
%
(
30
)
April (2022)
21347
+
0.1
%
0
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Hilti Schweiz
by
Hilti Group
Switzerland
2650
+
0.8
%
(
20
)
April (2022)
17746
+
1.2
%
0
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Makita Deutschland
by
Makita
Germany
2590
+
1.2
%
(
30
)
April (2022)
10309
+
0.4
%
0
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Rockwell Tools
by
Positec
United States
2490
+
0.0
%
(
0
)
April (2022)
1879
+
0.3
%
0
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scheppach group
by
scheppach group
Germany
2480
+
1.6
%
(
40
)
April (2022)
25620
+
1.1
%
0
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Dremel UK
by
Robert Bosch GmbH
United Kingdom
2310
+
1.8
%
(
40
)
April (2022)
45575
+
1.1
%
0
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Honda Power Products
by
Honda Motor Company
Germany
2290
+
0.4
%
(
10
)
April (2022)
5581
+
0.2
%
0
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Hilti Nederland
by
Hilti Group
Netherlands
2290
+
0.4
%
(
10
)
April (2022)
17792
+
1.8
%
0
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Dremel España
by
Robert Bosch GmbH
Spain
2270
+
0.4
%
(
10
)
April (2022)
1713
+
0.8
%
0
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SKIL Polska
by
CHERVON
Poland
2270
+
0.9
%
(
20
)
April (2022)
18026
+
0.9
%

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Power Tools on YouTube

Every second, 43,000 videos are viewed on this platform... Whether it's tutorials, documentaries, music videos, or web series, there is enough varied content to make you lose your bearings. But in addition to these entertaining contents, the platform is a privileged support for companies in search of digital notoriety! YouTube is a media. When you mention media, you must think content distribution, and therefore content creation strategy. Youtube is a platform made to support and accompany companies that feel the need and interest to create content in order to distribute it to the most relevant audience possible. Youtube gives companies the opportunity to set up a precise targeting. For example, your own customers can become your reference audience. In this way, your customers will feel concerned by your activity beyond their purchase, which will gradually build a community of your own.

YouTube Marketing by Power Tools

After having built a community and/or a clientele, the challenge is to build loyalty. Youtube is a platform for building loyalty. Indeed, a channel for your power tools company can be, for example, an ideal tool to highlight a know-how. You can publish product tests, tutorials, product previews, etc.. The development of your audience, and by extension of your number of subscribers, will inscribe in time a close and privileged relationship with your community. Youtube also gives your power tools company the opportunity to promote videos directly in order to boost their impact and audience. How can you do this? Through advertising and sponsored content, especially through the Youtube Ads offer.


Trends in YouTube Marketing for Power Tools

There are plenty of power tools company that are already using YouTube successfully to promote their power tools brand. As an example, Milwaukee Tool has nearly reached 100K subscribers thanks to their strong brand visibility, interesting and entertaining content and useful videos. They offer content for trade workers, show off their latest developments, and collect review videos all over YouTube to tell people what their customers really think of their products. Bosch uses its YouTube channel to promote their product and to show their customers how to use each tool. STIHL USA has a slightly different strategy as the brand is creating mini movies and series, emotional videos that aim to show their values and what the brand stand for. Hilti UK has useful how-to videos in which they explain how to use the different power tools that they sell, and think about their entire audience by using a female presenter in some of their videos, which should appeal to women who are interested in their power tools.

Top YouTube Channels Across Industries

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The Essential Guide to YouTube Marketing

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Frequently Asked Question
What's the Content Score?

The Content Score is an aggregated metric that shows you how engaging a channel's video content is. A channel's view count gets compared to subscribers, likes and comments.

If you score an A, you can consider your channel to be relevant for your audience. If you're not there yet, keep up the good work!

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