Choosing the right color can be a challenging thing when having to paint something and being able to visualize what it looks like before is a neccesity. Paint brands throughout the industry have made their way to YouTube’s platform to put on display their paint so it makes the decision easier for buyers.
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Paint Brands on YouTube
YouTube is slowly cultivating the whole world by amassing a user base of over a billion users. Companies who are able to be successful on YouTube gain a huge leg up against competition as YouTube has the power to skyrocket your brand's awareness. With YouTube being a completely free platform to use it is quickly becoming a very efficient and cost effective marketing stream for companies to turn to. If your company can build a large enough subscriber base you're given the ability to market your products directly to your target demographic. Growing your channel is a long-term process that needs to be taken seriously so you don't see a negative return on investment. Tubics helps channels optimize their views by giving insights on video length, structure and cut rate. With Tubics having the number one search engine optimization tool on YouTube we make sure that your brand gets the recognition it deserves.
YouTube Marketing for Paint Brands
Many paint brands have made their way on to YouTube to put on display the different colors that they have and give a little insight on how to choose what color works for what rooms. Turning to YouTube is a great marketing strategy as you help your potential customers out by showing them videos on how lighting affects color and many other little things. Transforming your brand from being not just a product but an entertainment source revolutionizes your brand image and helps draw in a new audience to your company. Creating consistent and entertaining videos is a major driver to the success and growth of your YouTube channel. By making creative videos that are entertaining can transform your brand from being just a paint brand to a media source as well that skyrockets your brands reputation and loyalty.
Trends in YouTube Marketing for Paint Brands
Painting companies have already started to grow YouTube channels and have found great success by creating videos that are both informational and entertaining. One of the best in the industry has been Sherwin-Williams who posts videos ranging from cool animated commercials showing all of their color samples to “How-To” videos that for example teach people how to paint a door. Another popular and successful paint company on YouTube is Benjamin Moore. Benjamin Moore has posted videos that keep viewers in touch with what the most popular paint colors of the year were to keep people up to date with the latest trends. YouTube gives these companies the opportunity to creatively grow their brands image and draw in new consumers.
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